Autumn Glitter Hunaniaeth Weledol Gŵyl by Speed International Group Co., Ltd

Autumn Glitter Hunaniaeth Weledol Gŵyl by Speed International Group Co., Ltd is a highly esteemed winner of the very prestigious 2024 Gwobr Haearn A' Design Award in Graffeg Competition Category.

HaearnGraffeg· 2024

Autumn Glitter Hunaniaeth Weledol Gŵyl

by Speed International Group Co., Ltd

Client: Speed International Group Co., Ltd.

Gwobr Haearn A' Design Award Winner in Graffeg Category

9,664

Verified Award Winner

Verify Award Status for #152368

View at A' Design Award Press Release Award Badge

Colors

The Design

About Autumn Glitter Hunaniaeth Weledol Gŵyl

Mae Autumn Glitter yn ddyluniad hunaniaeth weledol a grëwyd ar gyfer gŵyl gelf a thechnoleg yn 2021 yn Taiwan. Mae'r thema'n cyfuno golau'r hydref, dŵr pwll a dawns, gan gysylltu celf dechnoleg â'r celfyddydau perfformio. Tynnir y cynllun lliw o esthetig Taiwanaidd cyfoes, gan ddefnyddio tonau coch gydag acenion o binc. Mae ffontiau picsel wedi'u codio yn mynegi cysylltiad rhwng barddoniaeth a thechnoleg. Mae bathodyn ar siâp haul yn cynrychioli heulwen yr hydref, tra bo diferion dŵr yn awgrymu pwll llonydd. Mae'r prif graffig yn mesur 296 mm o led a 210 mm pan gaiff ei ddadblygu.

The Recognition

About the Gwobr Haearn A' Design Award

Mae Autumn Glitter Hunaniaeth Weledol Gŵyl yn enillydd Gwobr Haearn A' Design Award, cydnabyddiaeth fawreddog a roddir i ddyluniadau da sydd yn bodloni'r gofynion proffesiynol a diwydiannol a ddisgwylir gan greadigaethau wedi'u dylunio'n dda. Mae enillwyr Haearn yn dangos medrusrwydd mawr, arbenigedd uchel, dealltwriaeth arbenigol a gallu creadigol eu crewyr. Disgwylir i Autumn Glitter Hunaniaeth Weledol Gŵyl fod yn greadigaeth uchel ei bri, a edmygir ac a anwylir, sydd yn ymarferol ac yn arloesol. Mae'r dyluniad buddugol hwn o Wobr Haearn A' Design Award yn integreiddio arferion gorau'r diwydiant ac mae ganddo nodweddion technegol cymwys wedi'u cysylltu â gwybodaeth ymarferol a dawn. Parchir Autumn Glitter Hunaniaeth Weledol Gŵyl am ei drylwyredd ac fe'i dyluniwyd i ddarparu gwelliannau ansawdd bywyd sydd yn helpu i wneud y byd yn lle gwell.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a visual design project for the 2021 Taoyuan Art and Technology Art Festival. In previous years, the festival focused on technology art exhibitions. Still, this year's theme is autumn light, pond water, and dance, which features a crossover of technology and performing arts. The team used a color scheme inspired by contemporary Taiwanese aesthetics and combined it with coded pixel fonts to present the theme of the event, which is poetry in the technology exhibition.
Dimensions & Packaging: The main graphic design dimension is width 296mm, and 210mm when unfolded.
Tags: Graphic, Design, Festival, Art, Technology
Production Technology: The chosen design scheme predominantly utilizes the color red and employs a pixelated font, which serves to convey the refinement and elegance of modern technology. The emblem in the shape of a sun symbolizes the radiant brilliance of autumn sunlight, while the depiction of water droplets in the design evokes a sense of tranquility and calmness, reminiscent of a serene pond. Moreover, the incorporation of vibrant pink hues in the design accentuates the gentle and delicate characteristics that are synonymous with the season.
Design Challenge: This design boasts a unique attribute that enables it to disassemble into separate units, rendering it highly versatile in accommodating diverse orientations or objects. Furthermore, there have been pioneering developments in integrating motion into the design, elevating its functionality, and opening up a plethora of potential applications.
Research: The curatorial methodology of Harald Szeemann's "total art" is a captivating and ever-evolving process that adapts to changing times, as explored in the insightful book, Der Hang zum Gesamtkunstwerk. The exhibition brilliantly embraces the essence of "total art" by showcasing an impressive collection of technology crossover performance art and technology art installations. Furthermore, the event's main visual design is thoughtfully crafted to reflect the exhibition's themes, creating a truly immersive experience that beautifully captures the spirit of "total art".
Inspiration: In an effort to promote local humanities and gender equality, the festival organizers have dedicated a special focus to exploring and expanding on the role of women in classic literary works. In doing so, the team has successfully connected the feminine perspective in these texts to the natural beauty of the local pond. This has resulted in an extended discussion on the intricate relationship between humans, nature, and self.
Project Duration: The project was completed in Taipei in 2022.
Operation Flow: This event highlights the mesmerizing and enchanting elements of the fall season's light, the serene pond water, and the graceful art of dance. The team has taken inspiration from these three themes and used them to craft an absolutely breathtaking design that prominently displays radiant patterns of the sun and water droplets. The designer has gone a step further by incorporating brilliantly vivid pink lighting, which adds to the overall dynamic and captivating effect of the display.
Team Members: Speed International Group Co., Ltd.
Image Credits: Speed International Group Co., Ltd., 2023