Mae Taishun City Hunaniaeth Brand gan Zhejiang Gongshang University yn enillydd uchel ei barch o'r 2025 Gwobr Efydd A' Design Award mawreddog iawn yng Nghategori Cystadleuaeth Graffeg.

EfyddGraffeg· 2025

Taishun City Hunaniaeth Brand

gan Zhejiang Gongshang University

Cleient: Taishun County People's Government

Enillydd Gwobr Efydd A' Design Award yn y Categori Graffeg

13,710

Enillydd Gwobr Wedi'i Wirio

Gwirio Statws Gwobr ar gyfer #152814

Gweld yn A' Design Award Datganiad i'r Wasg Bathodyn Gwobr

Lliwiau

Y Dyluniad

Am Taishun City Hunaniaeth Brand

Mae Dinas Taishun yn hunaniaeth brand a gynlluniwyd ar gyfer dinas. Adeiladwyd y logo o linellau sy'n ffurfio enw'r ddinas, gan greu marc modern a minimalaidd. Trinnir y gofod gwyn y tu mewn i'r logo fel ardal agored lle gellir dangos symbolau gweledol trefol gwahanol. Gellir addasu'r marc drwy newidiadau mewn llinell a siâp, fel bod adnabyddiaeth yn parhau'n gryf ar draws sawl cymhwysiad. Mae fformatau fector yn caniatáu i'r logo gael ei raddio i unrhyw faint, o gardiau busnes i hysbysebu awyr agored. Mae deunyddiau brand printiedig yn defnyddio stoc ailgylchadwy a bioddiraddadwy.

Y Gydnabyddiaeth

Am y Gwobr Efydd A' Design Award

Mae Taishun City Hunaniaeth Brand yn enillydd Gwobr Efydd A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau rhagorol sydd yn nodedig am greadigrwydd, dyfeisgarwch a chraffter. Mae enillwyr Efydd yn arteffactau medrus iawn a thrawiadol o greadigol sydd yn dilysu profiad helaeth, dychymyg a dyfeisgarwch eu dylunwyr. Disgwylir i Taishun City Hunaniaeth Brand fod yn wrthrych uchel ei fri, a edmygir ac a anwylir, sydd yn nodedig o broffesiynol ac arloesol. Mae'r dyluniad buddugol hwn o Wobr Efydd A' Design Award yn ymgorffori arferion gorau mewn celf, gwyddoniaeth, dylunio a thechnoleg, ac yn rhagorol am ei sylw i fanylion. Mae Taishun City Hunaniaeth Brand yn bodloni anghenion yn odidog, yn cyffwrdd â dyheadau, yn swyno teimladau ac yn apelio at chwilfrydedd.

Y Tu Ôl i'r Dyluniad

Pecyn i'r Wasg

Credydau, aelodau tîm a manylion technegol a ddarparwyd gan y dylunydd.

Priodweddau Unigryw: This project means to design the local urban brand image. Firstly, the government hopes for a design that can highlight the city's name. Additionally, to meet diverse needs, the brand logo should be able to demonstrate variations through lines and also strengthen recognition through spatial representation. The whitespace within the logo can showcase various urban visual symbols, and it also signifies the infinite possibilities of the logo, providing ample room for development.
Dimensiynau a Phecynnu: Logo graphics: Designed based on vector file formats such as AI, EPS, SVG, etc., to ensure unlimited scaling without blur (suitable for full-size applications from business cards to outdoor advertising).
Color mode: Define CMYK (for printing), RGB (for digital screens), and Pantone spot colors (for high-end printing) at the same time to ensure color consistency across media.
Multi-version design: main logo, simplified version (monochrome/wireframe), inverted version (for dark background adaptation).
Tagiau: Culture, innovation, sustainability, inclusiveness,City Brand
Technoleg Cynhyrchu: Brand materials: Priority is given to the use of biodegradable and recyclable materials (e.g. FSC certified paper, plant-based plastics), in line with the ‘4R+1D’ principle of green packaging (reduction, reuse, recycling, regeneration and degradation); surface treatment technologies such as matte film, hot stamping and local UV are applied to enhance the visual texture of the brand logo.
Her Dylunio: City branding often requires systematic thinking in design to help the city gain public recognition in brand promotion. This solution also has excellent scalability in design, leaving ample room for future applications in various aspects. In the realm of digital media, the logo's lines can be used to connect Taishun's local archways and ancient buildings, forming dynamic graphics that resonate well with the city's impression.
Ymchwil: From the beginning of the design process, this solution aims to integrate the multi-level symbolic meanings of Taishun city (such as the characters representing the city, the bridge representing the culture, and the lines representing connection) in an organic and modern minimalist way. In today's China, where young people's aesthetics are becoming increasingly modern and open-minded, a modern and minimalist approach is an important means to captivate them.
Ysbrydoliaeth: In the Taoist culture, the empty space must be left to fulfill its purpose of holding things. In terms of design, it achieves balance between the tangible and intangible elements. the tangible part highlights the city's unique identity, while the intangible part showcases the diverse characteristics of the city. Using taishun to create an open and versatile tangible part. The whitespace becomes intangible part, transforming into a new space for showcasing the diverse characteristics.
Hyd y Prosiect: The project started its design phase in July 2022 and was completed in December 2022. It was officially launched in February 2023.
Llif Gweithrediad: In the field of urban brand image design, many cities face difficulties in choosing design elements due to their historical and cultural heritage. There are very few graphics that are as flexible as ours. This logo the diverse needs of urban development and application. It transformed using different lines and shapes to enhance recognition. The internal white space also provides room for showcasing visual symbols of the city, which implies high development potential of this city.
Aelodau'r Tîm: Designer: Kan Zhao
Cydnabyddiaeth Delweddau: Designer: Zhao Kan