Mae CDU Hamburg Hunaniaeth Brand gan Politikwerft Designagentur yn enillydd uchel ei barch o'r 2024 Gwobr Haearn A' Design Award mawreddog iawn yng Nghategori Cystadleuaeth Graffeg.

HaearnGraffeg· 2024

CDU Hamburg Hunaniaeth Brand

gan Politikwerft Designagentur

Cleient: CDU Hamburg

Enillydd Gwobr Haearn A' Design Award yn y Categori Graffeg

15,013

Enillydd Gwobr Wedi'i Wirio

Gwirio Statws Gwobr ar gyfer #153650

Ymweld â'r Wefan Gweld yn A' Design Award Datganiad i'r Wasg Bathodyn Gwobr

Lliwiau

Y Dyluniad

Am CDU Hamburg Hunaniaeth Brand

Mae CDU Hamburg yn hunaniaeth brand a ddatblygwyd ar gyfer plaid wleidyddol ranbarthol yn Hamburg, yr Almaen. Mae'r hunaniaeth wedi'i seilio ar strwythur modiwlaidd sy'n cynnal iaith weledol unffurf ar draws cyfryngau print a digidol. Mae'r nod gair a ffigurol yn cyfuno'r llythrennau CDU â symbol Hamburg, castell â thair tŵr a dwy seren, ar arwyneb cludo crwn glas tywyll. Defnyddir y nod ffigurol hefyd ar ei ben ei hun, a gellir llenwi'r arwyneb cludo â delweddau a lliwiau. Crëwyd gwefannau ymatebol ar gyfer pob uned sefydliadol.

Y Gydnabyddiaeth

Am y Gwobr Haearn A' Design Award

Mae CDU Hamburg Hunaniaeth Brand yn enillydd Gwobr Haearn A' Design Award, cydnabyddiaeth fawreddog a roddir i ddyluniadau da sydd yn bodloni'r gofynion proffesiynol a diwydiannol a ddisgwylir gan greadigaethau wedi'u dylunio'n dda. Mae enillwyr Haearn yn dangos medrusrwydd mawr, arbenigedd uchel, dealltwriaeth arbenigol a gallu creadigol eu crewyr. Disgwylir i CDU Hamburg Hunaniaeth Brand fod yn greadigaeth uchel ei bri, a edmygir ac a anwylir, sydd yn ymarferol ac yn arloesol. Mae'r dyluniad buddugol hwn o Wobr Haearn A' Design Award yn integreiddio arferion gorau'r diwydiant ac mae ganddo nodweddion technegol cymwys wedi'u cysylltu â gwybodaeth ymarferol a dawn. Parchir CDU Hamburg Hunaniaeth Brand am ei drylwyredd ac fe'i dyluniwyd i ddarparu gwelliannau ansawdd bywyd sydd yn helpu i wneud y byd yn lle gwell.

Y Tu Ôl i'r Dyluniad

Pecyn i'r Wasg

Credydau, aelodau tîm a manylion technegol a ddarparwyd gan y dylunydd.

Priodweddau Unigryw: Development of a new visual identity for the German Party CDU Hamburg. The brand relaunch has given the party a new image. It's fresh, open and communicative instead of monotonous, outdated and expressionless. The relaunch affected the entire identity: uniform visual language, responsive websites for all organizational units and contemporary design elements. In this way, the bond with the Free and Hanseatic City of Hamburg and its citizens should be better emphasized.
Dimensiynau a Phecynnu: The size of the brand logo is not uniformly stipulated, and the size can be set by itself according to the actual media.
Tagiau: Graphics, Illustration, Visual Communication Design, Brand Design
Technoleg Cynhyrchu: The word and figurative mark of the Hamburg CDU, commonly known as the logo, consists of the word mark CDU and the figurative mark Hamburg symbol.
The elements combine with the figurative mark on a dark blue circular carrier surface to form the word-figurative mark.
The Hamburg symbol shows a castle with 3 towers. The middle tower should symbolize the medieval Mariendom, the two stars on the outer towers, so-called Mariensterne, after St. Mary, the patron saint of the city in the Middle Ages.
The figurative mark is also used on its own. The logo can be individually filled with images and colors as a design element.
Her Dylunio: The client wanted to express too much content, but often too much information will disturb the key information. Finally, we persuaded the party representatives to mainly use abstract shield to express the protection attribute of their brand image.
Ymchwil: We researched the background of the party, the nature of the city society, the scope of the party's main topics, and the culture of the party, which we integrated into the brand image.
Ysbrydoliaeth: The dynamic and modular new brand identity for the CDU Hamburg now gives the party a new image - fresh, open and communicative instead of monotonous, outdated and expressionless. The aim is: How do we shape a modern, social, bourgeois party of the future? The party must speak about tomorrow from today and not from today about yesterday. The new design aroused curiosity and once again presented the party as a cohesive entity that can stand for a modern and liberal city party.
Hyd y Prosiect: The project started in April 2022 in Hamburg and finished June 2023.
Llif Gweithrediad: The relaunched brand identity lets people see its party attributes immediately, so that playing a very good brand communication effect.