Hunguest Hotels Hunfun Brand by Eszter Laki and Reka Imre is a highly esteemed winner of the very prestigious 2024 Gwobr Efydd A' Design Award in Graffeg Competition Category.

EfyddGraffeg· 2024

Hunguest Hotels Hunfun Brand

by Eszter Laki and Reka Imre

Client: Studio NUR

Gwobr Efydd A' Design Award Winner in Graffeg Category

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Verified Award Winner
Verify Award Status for #154178

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Colors

The Design

About Hunguest Hotels Hunfun Brand

Mae Hunguest Hotels yn hunaniaeth brand a grëwyd ar gyfer grŵp gwestai Hwngaraidd. Mae'r hunaniaeth yn cyfleu ymrwymiad i ansawdd a chysondeb. Roedd y gwaith yn cynnwys ailddylunio'r logo presennol a phob elfen weledol, o arwyddion gwestai i ddeunyddiau printiedig. Mae llawer o'r gwestai wedi'u cysylltu â chanolfannau sba a lles, felly mae'r dyluniad yn dangos cysylltiad â dŵr. Mae'r logo yn brif lythyren H wedi'i ffurfio o ddiferion dŵr, a phrif liw'r brand yw glas. Defnyddiwyd argraffu letterpress, cloriau bwydlen lledr wedi'u hembosio, ac arwyddion pren wedi'u cerfio.

The Recognition

About the Gwobr Efydd A' Design Award

Mae Hunguest Hotels Hunfun Brand yn enillydd Gwobr Efydd A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau rhagorol sydd yn nodedig am greadigrwydd, dyfeisgarwch a chraffter. Mae enillwyr Efydd yn arteffactau medrus iawn a thrawiadol o greadigol sydd yn dilysu profiad helaeth, dychymyg a dyfeisgarwch eu dylunwyr. Disgwylir i Hunguest Hotels Hunfun Brand fod yn wrthrych uchel ei fri, a edmygir ac a anwylir, sydd yn nodedig o broffesiynol ac arloesol. Mae'r dyluniad buddugol hwn o Wobr Efydd A' Design Award yn ymgorffori arferion gorau mewn celf, gwyddoniaeth, dylunio a thechnoleg, ac yn rhagorol am ei sylw i fanylion. Mae Hunguest Hotels Hunfun Brand yn bodloni anghenion yn odidog, yn cyffwrdd â dyheadau, yn swyno teimladau ac yn apelio at chwilfrydedd.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Through their new brand design, Hunguest wanted to communicate their commitment to quality and consistency. Creating this new identity involved redesigning the existing Hunguest logo as well as all the visual aspects, from the hotel signages to the printed materials. Since many of the Hunguest hotels are connected with spa and wellness centers, it was important to show the connection with water: the logo is a capital H made up of drops of water, and the main brand color is blue.
Tags: hotel branding, wellness and spa, letterpress, Hungary
Production Technology: To express the Hunguest commitment to quality and taste, we had the opportunity to use high quality print techniques, such as letterpress printing on the businesscards and door hangers, embossed leather menu covers, and engraved wooden signages. These natural elements and textures further emphasized the brand's history, traditions, and connection to nature.
Inspiration: We were asked to create a new identity for Hunguest Hotels, a leading Hungarian hotel brand. It’s a huge honor for us to work on such a significant project for a well-known and respected brand that has hotels all over the country. With Hunguest's wide reach we knew that every little detail of the design would be experienced by many people.
Project Duration: The project started in 2020 in Hungary and finished in 2023.
Team Members: Eszter Laki, Réka Imre
Image Credits: photographs by András Zoltai and Zoltán Gali

Read the Press Release