Unicorn Rebrand Hunaniaeth Weledol gan Yating Liu

Mae Unicorn Rebrand Hunaniaeth Weledol gan Yating Liu yn enillydd uchel ei barch o'r 2024 Gwobr Haearn A' Design Award mawreddog iawn yng Nghategori Cystadleuaeth Graffeg.

HaearnGraffeg· 2024

Unicorn Rebrand Hunaniaeth Weledol

gan Yating Liu

Cleient: Yating Liu

Enillydd Gwobr Haearn A' Design Award yn y Categori Graffeg

11,564

Enillydd Gwobr Wedi'i Wirio

Gwirio Statws Gwobr ar gyfer #154412

Ymweld â'r Wefan Gweld yn A' Design Award Datganiad i'r Wasg Bathodyn Gwobr

Lliwiau

Y Dyluniad

Am Unicorn Rebrand Hunaniaeth Weledol

Mae'r dylunydd Yating Liu wedi adfywio brand fan fwyd Mecsicanaidd yn Efrog Newydd mewn prosiect arbrofol. Mae'r dyluniad yn defnyddio lliwiau bywiog a bathodynnau i apelio at fyfyrwyr ifanc. Yn y logo, mae "Uni" yn cynrychioli prifysgol, tra bod "Corn" yn sefyll dros Tacos. Mae'r thema uncorn, sy'n boblogaidd ymhlith pobl ifanc, yn cyd-fynd â chyflwyno blasau newydd bob wythnos gan y brand. Mae'r logo'n cyfuno elfennau'n greadigol yn dilyn gramadeg Sbaeneg. Mae eitemau'r fwydlen hefyd yn cynnwys termau sy'n gysylltiedig â cholegau, gan sicrhau system weledol unedig sy'n gysylltiedig ag hanfod y brand.

Y Gydnabyddiaeth

Am y Gwobr Haearn A' Design Award

Mae Unicorn Rebrand Hunaniaeth Weledol yn enillydd Gwobr Haearn A' Design Award, cydnabyddiaeth fawreddog a roddir i ddyluniadau da sydd yn bodloni'r gofynion proffesiynol a diwydiannol a ddisgwylir gan greadigaethau wedi'u dylunio'n dda. Mae enillwyr Haearn yn dangos medrusrwydd mawr, arbenigedd uchel, dealltwriaeth arbenigol a gallu creadigol eu crewyr. Disgwylir i Unicorn Rebrand Hunaniaeth Weledol fod yn greadigaeth uchel ei bri, a edmygir ac a anwylir, sydd yn ymarferol ac yn arloesol. Mae'r dyluniad buddugol hwn o Wobr Haearn A' Design Award yn integreiddio arferion gorau'r diwydiant ac mae ganddo nodweddion technegol cymwys wedi'u cysylltu â gwybodaeth ymarferol a dawn. Parchir Unicorn Rebrand Hunaniaeth Weledol am ei drylwyredd ac fe'i dyluniwyd i ddarparu gwelliannau ansawdd bywyd sydd yn helpu i wneud y byd yn lle gwell.

Y Tu Ôl i'r Dyluniad

Pecyn i'r Wasg

Credydau, aelodau tîm a manylion technegol a ddarparwyd gan y dylunydd.

Priodweddau Unigryw: "Unicorn" has a dual meaning: it signifies the mythical animal "Unicorn", aligning with the brand's weekly flavor launches, and it can be dissected into "Uni" and "CORN," representing "university" (as the food truck targets college students near universities) and "the taco". The exclamation mark at the end of the logo mirrors the third letter "i," a distinctive punctuation mark in Spanish.
Dimensiynau a Phecynnu: Loyalty card 90mm x 54mm
Tagiau: Logo, visual identity, branding, corporate identity, graphic design, food identity, New York
Technoleg Cynhyrchu: The logo is easily applied to stationery, packaging and menu designs, and other various applications including loyalty card, balloon, badges, taco truck graphic, apron and tape designs.
Her Dylunio: This brand design challenge is how to make every element in the design closely connected to the brand's core, ultimately forming a cohesive and unified visual system. Like the logo design which skillfully incorporates various pieces of information, such as the brand's origin, product characteristics, and target audience, into a simple graphic without losing uniqueness and detail.
Ymchwil: The overall logo takes a semi-circular shape, cleverly mirroring the appearance of Taco corn tortillas. The letters "i" in "UNi" in the name, along with the exclamation mark at the end, form a mirrored pattern, adhering to the rules of Spanish grammar.
Ysbrydoliaeth: This is a rebranding project for Unicorn Taco, a New York-based taco brand specializing in Mexican food. The design features a lively and bold color palette, complemented by badge graphics that resonate with the college student identity. These elements work together to create a more enticing brand image, appealing to a youthful audience.
Hyd y Prosiect: The project started in July 2021 and finished in September 2021 in Beijing, China.
Llif Gweithrediad: The design features a lively and bold color palette, complemented by badge graphics that resonate with the college student identity. These elements work together to create a more enticing brand image, appealing to a youthful audience. Additionally, each product name in the menu design cleverly incorporates words closely related to college life, such as "all-nighter," "group project," "brainstorm," and more, ensuring that every element in the design is closely connected to the brand's core, ultimately forming a cohesive and unified visual system.