Mae Hand over Hand Hunaniaeth Brand gan Yiwen Zhang yn enillydd uchel ei barch o'r 2024 Gwobr Efydd A' Design Award mawreddog iawn yng Nghategori Cystadleuaeth Graffeg.

EfyddGraffeg· 2024

Hand over Hand Hunaniaeth Brand

gan Yiwen Zhang

Cleient: Hand over Hand

Enillydd Gwobr Efydd A' Design Award yn y Categori Graffeg

4,584

Enillydd Gwobr Wedi'i Wirio

Gwirio Statws Gwobr ar gyfer #154975

Ymweld â'r Wefan Gweld yn A' Design Award Datganiad i'r Wasg Bathodyn Gwobr

Lliwiau

Y Dyluniad

Am Hand over Hand Hunaniaeth Brand

Mae Hand over Hand yn hunaniaeth brand a grëwyd ar gyfer darparwr gwasanaethau addysg arbennig. Mae'r hunaniaeth yn cadw elfennau'r llaw a'r llyfr wedi'u llawlunio o'r logo cynharach er mwyn cadw parhad a chymeriad. Mae Analogue, ffont modern gyda chromliniau tyner a llythrennau cyferbyniad uchel, yn cynnal naws gyfeillgar a hygyrch. Mae toriadau geometrig crwn a sgwâr yn creu cyfansoddiad cytbwys sy'n adlewyrchu amrywiaeth ranbarthol a demograffig. Cymhwysir y system ar gyfryngau cymdeithasol, tudalennau gwe, e-lyfrau, hysbysebu awyr agored, cylchgronau, pecynnu a chardiau busnes.

Y Gydnabyddiaeth

Am y Gwobr Efydd A' Design Award

Mae Hand over Hand Hunaniaeth Brand yn enillydd Gwobr Efydd A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau rhagorol sydd yn nodedig am greadigrwydd, dyfeisgarwch a chraffter. Mae enillwyr Efydd yn arteffactau medrus iawn a thrawiadol o greadigol sydd yn dilysu profiad helaeth, dychymyg a dyfeisgarwch eu dylunwyr. Disgwylir i Hand over Hand Hunaniaeth Brand fod yn wrthrych uchel ei fri, a edmygir ac a anwylir, sydd yn nodedig o broffesiynol ac arloesol. Mae'r dyluniad buddugol hwn o Wobr Efydd A' Design Award yn ymgorffori arferion gorau mewn celf, gwyddoniaeth, dylunio a thechnoleg, ac yn rhagorol am ei sylw i fanylion. Mae Hand over Hand Hunaniaeth Brand yn bodloni anghenion yn odidog, yn cyffwrdd â dyheadau, yn swyno teimladau ac yn apelio at chwilfrydedd.

Y Tu Ôl i'r Dyluniad

Pecyn i'r Wasg

Credydau, aelodau tîm a manylion technegol a ddarparwyd gan y dylunydd.

Priodweddau Unigryw: As a pioneer in special education services, Hand over Hand helps students excel academically and socially while unswervingly supporting and profoundly dedicating to the future of global education and the challenges faced by 21st century society. Building a brand that continuously inspires and assists people, including children, families, and communities. By reimagining a passionate, vibrant, fun, inclusive, and diverse brand image to embody the core message everyone, everywhere can learn.
Dimensiynau a Phecynnu: The project is presented in both digital and print formats. The digital component included social media ads, web pages, and eBooks. The part of the print was utilized for OOH advertising, magazines, packages and business cards.
Tagiau: Corporate Identity Redesign, Website Design, Ebook Design, Social Media Campaign and OOH Ads
Technoleg Cynhyrchu: Adobe Creative Suite, Figma as the main development tool for this project.
Her Dylunio: A critical factor in Hand over Hand's marketing evolution is maintaining its appeal to a wide range of demographics and geographies, including individuals with disabilities. Regarding the visual groundwork for conceptualizing brand innovation and future marketing challenges, the main issue is how to ensure consistent marketing and messaging lead to consistent brand identity.
Ymchwil: Depending on the background of the brand organize the pain points and advantages of the existing brand system and take the case study of the website and social media account by researching its competitors in the education industry. The progress of this project from communication with the brand, and development schedule to testing achievements. Laying the visual groundwork for the brand's future marketing challenges is considered a work outcome.
Ysbrydoliaeth: To differentiate from competitors, the hand drawn elements hand and book in the existing logo are preserved to infuse personality, positivity, and unique advantage. Analogue, a modern font seamlessly incorporates hand drawn elements with its gentle curves and high contrast letterforms, mirroring the brand's friendly and approachable personality. The geometric cuts of circular and square elements create a harmonious balance, symbolizing the fusion of regional and demographic diversity.
Hyd y Prosiect: The project started in July 2023 and finished in Sep 2023, in New York.
Llif Gweithrediad: Visual language is key to rebranding, motivating and engaging people by creating emotional interactions.
Aelodau'r Tîm: Yiwen Zhang - Creative Director, Brand Designer, Content Creator