Arian Graffeg · 2024
Arts Fund Hunaniaeth Weledol
by Zeyu Wu
- Gwobr Arian A' Design Award 2024 in Graffeg
- CLIENT: Yilin Wang
- Estimated Number of Design Views: 93,335
- Verification code 22B0385F77 · Verify this award
Colors
About Arts Fund Hunaniaeth Weledol
Mae Arts Fund yn system hunaniaeth weledol a grëwyd ar gyfer rhaglen hyfforddi talent dylunio cymeriadau. Mae'r dyluniad yn cyfuno'r llythrennau CUZ â motiffau traddodiadol opera Tsieineaidd. Gosodir elfennau Tsieineaidd ochr yn ochr â llythrennau Lladin i fynegi cyfnewid diwylliannol rhwng y Dwyrain a'r Gorllewin. Mae'r fframwaith cyffredinol yn dilyn arddull ryngwladol y Swistir, sydd wedyn yn cael ei thorri gan ffurfiau llythrennau CUZ, gan roi ffurf sy'n ymarferol ac yn ôl-fodern ar yr un pryd. Cymhwysir y system i bosteri, taflenni, gwahoddiadau a baneri. Y nod yw rhannu diwylliant opera Tsieineaidd â chynulleidfa iau.
About the Gwobr Arian A' Design Award
Mae Arts Fund Hunaniaeth Weledol yn enillydd Gwobr Arian A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau o'r radd uchaf, hardd a thrawiadol. Mae enillwyr Arian yn weithiau tra disglair a hynod greadigol sydd yn darlunio arbenigedd, dawn a chraffter rhagorol eu dylunwyr. Disgwylir i Arts Fund Hunaniaeth Weledol fod yn waith gwych ac esiampl, yn nodedig o broffesiynol ac yn ddwfn arloesol. Mae'r dyluniad buddugol hwn o Wobr Arian A' Design Award yn ddyfais hynod nodedig a edmygir sydd yn elwa ac yn symud ymlaen ffiniau celf, gwyddoniaeth, dylunio a thechnoleg. Mae Arts Fund Hunaniaeth Weledol yn greadigaeth y cenfigennir wrthi yn eang, sydd yn deffro dyheadau, yn cyflwyno teimladau cadarnhaol ac yn cynnau rhyfeddod a syndod.
Press Kit
- Unique Properties
- This project is a visual system for the Communication University of Zhejiang for the China Arts Foundation's Character Design Talent Training Programme, combining CUZ with the traditional motifs of Chinese opera and combining Chinese elements with Latin letters to express the cultural exchange between East and West. The overall visual framework is built around a Swiss internationalist style, which is broken up by CUZ, making the design both functional and post-modern in its visual form.
- Dimensions & Packaging
- The common specifications of posters are A1, A2, A3, etc. The size depends on the need, and can be made of paper, plastic, airbrush and other materials. Flyers are smaller in size, usually A4 or smaller, and are usually made of paper, which can be printed, photographed, airbrushed and other treatments. The specifications of invitations depend on the number of people to be invited and the content, such as postcard type, card type, etc. They are made of paper, plastic and other materials, and can be processed by printing, hot stamping, embossing and so on. The specification of banners depends on the length and usage, such as 1 metre, 2 metres, 3 metres, etc. They are usually made of fabric, and can be processed by printing, heat transfer and so on.
- Tags
- regional culture，Tangible cultural heritage，Graphic design
- Production Technology
- The overall visual framework is built around a Swiss internationalist style through typography that is both functional and post-modern in form. The user can clearly identify the message of the poster from the text and experience the opera from the text and the operatic images.
- Design Challenge
- The use of post-modern design forms of traditional culture in the innovation, forming a very unique visual style, so that it is clearly differentiated from other activities of the main visual, appear more unique and artistic, so as to produce a unique visual charm, but also to better promote the brand.
- Research
- Through a strong visual impact, the innovation of cultural redesign attracts the attention of more young people to opera, thus continuously creating a kind of propaganda for traditional culture.
- Inspiration
- The aim of the project is to better disseminate the traditional Chinese opera culture. We combine Chinese characters with Latin characters so that the posters can have a good communication, take Chinese opera culture out and show the world the charm of opera culture.
- Project Duration
- The project started in Hangzhou in February 2023 and will end in October 2023.
- Operation Flow
- The clear message and unique visual format of the campaign's main visual attracted a large number of customers, who were very interested in the campaign, and a series of derivative products, i.e. practical and aesthetic in one, were unanimously well received by users.
