Heu 70th Anniversary System Logo a Hunaniaeth Weledol by Li Tiebin is a highly esteemed winner of the very prestigious 2024 Gwobr Arian A' Design Award in Graffeg Competition Category.

ArianGraffeg· 2024

Heu 70th Anniversary System Logo a Hunaniaeth Weledol

by Li Tiebin

Client: Harbin Engineering University

Gwobr Arian A' Design Award Winner in Graffeg Category

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Verified Award Winner
Verify Award Status for #158079

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Colors

The Design

About Heu 70th Anniversary System Logo a Hunaniaeth Weledol

Mae'r dyluniad hwn yn llwyddo i arddangos hanes datblygu 70 mlynedd yr ysgol. Trwy astudio data ac ymchwil campws, mae'n defnyddio'n arloesol y dull o ddefnyddio totemau i fynegi trywydd y naratif. Mae'n integreiddio elfennau diwylliant hanesyddol a thechnoleg ymchwil wyddonol yr ysgol. Mae'r delweddau wedi'u symleiddio'n symbolau a'u haildrrefnu i gyfleu'r neges. Wedi'i gyfuno â llinellau tonnog, mae'n ffurfio logo urddasol 70, gan wella darllenadwyedd y cyfathrebu dylunio. Mae'n cyflwyno swyn unigryw a chyraeddiadau rhagorol yr ysgol i'r byd.

The Recognition

About the Gwobr Arian A' Design Award

Mae Heu 70th Anniversary System Logo a Hunaniaeth Weledol yn enillydd Gwobr Arian A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau o'r radd uchaf, hardd a thrawiadol. Mae enillwyr Arian yn weithiau tra disglair a hynod greadigol sydd yn darlunio arbenigedd, dawn a chraffter rhagorol eu dylunwyr. Disgwylir i Heu 70th Anniversary System Logo a Hunaniaeth Weledol fod yn waith gwych ac esiampl, yn nodedig o broffesiynol ac yn ddwfn arloesol. Mae'r dyluniad buddugol hwn o Wobr Arian A' Design Award yn ddyfais hynod nodedig a edmygir sydd yn elwa ac yn symud ymlaen ffiniau celf, gwyddoniaeth, dylunio a thechnoleg. Mae Heu 70th Anniversary System Logo a Hunaniaeth Weledol yn greadigaeth y cenfigennir wrthi yn eang, sydd yn deffro dyheadau, yn cyflwyno teimladau cadarnhaol ac yn cynnau rhyfeddod a syndod.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In 2023, Harbin Engineering University celebrated its 70th anniversary with the integration of historical elements of the university's development and symbolic graphics representing campus culture in the design of its anniversary logo and visual identity system. The aim was to showcase the university's unique charm and rich heritage while fostering a sense of unity and belonging among students and faculty, and collectively embracing a brighter future for the institution.
Dimensions & Packaging: The design specifications adhere to research, sketching, computer-aided design, ensuring compliance with printing standards, digital multimedia display specifications, and mold production manufacturing standards. In actual application and exhibition, it meets basic advertising display standards and construction display safety standards.
Tags: Logo, Visual Identity, Brand, Anniversary Celebration, University
Production Technology: Simplify complex graphics into clean designs, combining multiple shapes to create new patterns. For flat applications, utilize printing techniques, while for three-dimensional applications, use 3D model files to produce 3D badges. The production process must consider various usage scenarios and technologies.
Design Challenge: Firstly, the school has a rich cultural and historical heritage. It's essential to extract representative elements and express them in tangible forms while maintaining a unified visual presentation technique. Secondly, integrating common aesthetic issues in art to achieve the perfect balance between artistic expression and practical application of the design work is crucial.
Research: The research and collection of historical and cultural information about the school yielded specific data for extracting design languages and elements. By delving into these elements, the school's visual identity was transformed into graphical representations, providing material for the subsequent development of cultural and creative products. This process established a comprehensive approach to school brand visual design.
Inspiration: The design integrates symbolic elements of the university's historical features and campus culture incorporating marine equipment and the school's historical heritage. The intertwining of wave-like lines forms a concise and dignified "70", complemented by the main building of the university and historical time points from 1953 to 2023, creating the visual representation of the logo design. The primary colors are blue and red, symbolizing the ocean and historical heritage.
Project Duration: The project started in April 2022 in Shanghai and finished in July 2023 in Shanghai, and was exhibited in Harbin Engineering University in September 2023.
Operation Flow: The design project spanned one year, encompassing anniversary-related graphic prints, multimedia displays, and cultural and creative products. Both the design timeline and quality were crucial. With involvement from multiple stakeholders, effective coordination and communication with school departments facilitated the successful delivery of the design on the scheduled anniversary day, receiving acclaim.
Team Members: Li Tiebin
Image Credits: Li Tiebin, 2022.