Yanzhou IP Design Darlunio by Pan Shurui

Yanzhou IP Design Darlunio by Pan Shurui is a highly esteemed winner of the very prestigious 2024 Gwobr Efydd A' Design Award in Graffeg Competition Category.

EfyddGraffeg· 2024

Yanzhou IP Design Darlunio

by Pan Shurui

Client: Northeastern University of China

Gwobr Efydd A' Design Award Winner in Graffeg Category

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Verified Award Winner

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Colors

The Design

About Yanzhou IP Design Darlunio

Mae Dyluniad IP Yanzhou yn gyfres o ddarluniau a grëwyd ar gyfer Hen Ddinas Yanzhou, lle hanesyddol yn Nhalaith Zhejiang, Tsieina. Mae'r darluniau'n troi elfennau diwylliannol rhanbarthol yn hunaniaeth weledol seiliedig ar gymeriadau. Mae'r golygfeydd yn dangos pensaernïaeth leol ac arferion gwerin trwy liwiau haenog ac awyrgylch tawel. Lluniwyd yr holl waith celf gyda meddalwedd dylunio graffig ar faint 3600 wrth 3600 picsel a 300 dpi. Y nod yw cyflwyno diwylliant yr hen ddinas mewn ffordd sy'n addas i chwaeth fodern ac i gefnogi ei diogelu.

The Recognition

About the Gwobr Efydd A' Design Award

Mae Yanzhou IP Design Darlunio yn enillydd Gwobr Efydd A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau rhagorol sydd yn nodedig am greadigrwydd, dyfeisgarwch a chraffter. Mae enillwyr Efydd yn arteffactau medrus iawn a thrawiadol o greadigol sydd yn dilysu profiad helaeth, dychymyg a dyfeisgarwch eu dylunwyr. Disgwylir i Yanzhou IP Design Darlunio fod yn wrthrych uchel ei fri, a edmygir ac a anwylir, sydd yn nodedig o broffesiynol ac arloesol. Mae'r dyluniad buddugol hwn o Wobr Efydd A' Design Award yn ymgorffori arferion gorau mewn celf, gwyddoniaeth, dylunio a thechnoleg, ac yn rhagorol am ei sylw i fanylion. Mae Yanzhou IP Design Darlunio yn bodloni anghenion yn odidog, yn cyffwrdd â dyheadau, yn swyno teimladau ac yn apelio at chwilfrydedd.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Yanzhou IP Design is an IP illustration of Yanzhou's ancient city culture, which conceptualizes regional cultural elements through the form of illustrations, creates a situational atmosphere, matches color levels, and uses modern media to showcase Yanzhou's unique architectural culture and folk customs. It spreads Yanzhou's human and natural culture in a way that fits modern aesthetics, endowing the ancient city culture with new contemporary connotations.
Dimensions & Packaging: 3600 x 3600 pixels, 300dpi, RGB.
Tags: IP Design, Yanzhou Ancient City, Illustrations, Derivative Products, Chinese Style Illustrations
Production Technology: The illustrations and expressions were drawn by Photoshop graphic design software. It can showcase the details of exquisite illustrations well.
Design Challenge: The difficulty lies in the creative graphic expression of culture, the combination of modern aesthetics and traditional culture, the accurate grasp of the characteristics of national style illustrations, and the retention of traditional charm while keeping up with the aesthetic pace of the times.
Research: Yanzhou Ancient City, located in the west of Hangzhou, Zhejiang Province, has a history of nearly 1800 years and once occupied an important position in economy, culture and transportation. In the contemporary society with developed Internet and digital media, people can seize the opportunity to carry forward Yanzhou culture by investigating the rich connotation of this regional culture and establishing the popular IP image and national style illustration as the expression media.
Inspiration: By conducting IP design and illustration design on the theme of Yanzhou IP Design, exploring the visual presentation of traditional culture with localized IP characteristics, using IP images and media to express the elegance of Yanzhou, endowing local culture with new era connotations and pleasing forms of expression, and arousing people's love and awareness of protecting Yanzhou culture.
Project Duration: The project started in Shenyang, Liaoning Province, China in July 2023 and was completed in Shenyang, Liaoning Province, China in October 2023, lasting a total of three months. In November 2023, the project was exhibited in the "Beautiful China" innovative design competition in Hangzhou, Zhejiang Province, China, and won the national first prize.
Operation Flow: Spread the traditional culture of ancient Chinese villages in a way consistent with modern people's aesthetics, and arouse people's awareness of protection.
Image Credits: Image #1 : Illustration Pan Shurui 2023.
Image #2 : Illustration Pan Shurui 2023.
Image #3 : Illustration Pan Shurui 2023.
Image #4 : Illustration Pan Shurui 2023.
Image #5 : Illustration Pan Shurui 2023.