Dreavita Mental Wellness Brandio gan Cansu Dagbagli Ferreira

Mae Dreavita Mental Wellness Brandio gan Cansu Dagbagli Ferreira yn enillydd uchel ei barch o'r 2024 Gwobr Efydd A' Design Award mawreddog iawn yng Nghategori Cystadleuaeth Graffeg.

EfyddGraffeg· 2024

Dreavita Mental Wellness Brandio

gan Cansu Dagbagli Ferreira

Cleient: Cansu Dagbagli Ferreira

Enillydd Gwobr Efydd A' Design Award yn y Categori Graffeg

20,229

Enillydd Gwobr Wedi'i Wirio

Gwirio Statws Gwobr ar gyfer #158644

Ymweld â'r Wefan Gweld yn A' Design Award Datganiad i'r Wasg Bathodyn Gwobr

Lliwiau

Y Dyluniad

Am Dreavita Mental Wellness Brandio

Mae Dreavita yn frand llesiant blaengar a chynhwysol. Bwriadwyd i'r hunaniaeth weledol fod yn sensitif, yn barchus ac yn ystyriol, gan adlewyrchu cymeriad cynhwysol y brand. Ganwyd y cysyniad o'r syniad o natur gref a'i enw yw Gwytnwch a Ysbrydolwyd gan Symlrwydd. Gan fod patrymau natur yn awgrymu cysonrwydd, cryfder a thwf, mae'r brandio yn anelu at drosglwyddo'r negeseuon hyn trwy gadarnhadau a dull dylunio minimaidd. Mae'r darluniadau'n canolbwyntio ar batrymau natur, gan ddangos bod ailadroddiad a gwytnwch yn arwain at lwyddiant mewn bywyd.

Y Gydnabyddiaeth

Am y Gwobr Efydd A' Design Award

Mae Dreavita Mental Wellness Brandio yn enillydd Gwobr Efydd A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau rhagorol sydd yn nodedig am greadigrwydd, dyfeisgarwch a chraffter. Mae enillwyr Efydd yn arteffactau medrus iawn a thrawiadol o greadigol sydd yn dilysu profiad helaeth, dychymyg a dyfeisgarwch eu dylunwyr. Disgwylir i Dreavita Mental Wellness Brandio fod yn wrthrych uchel ei fri, a edmygir ac a anwylir, sydd yn nodedig o broffesiynol ac arloesol. Mae'r dyluniad buddugol hwn o Wobr Efydd A' Design Award yn ymgorffori arferion gorau mewn celf, gwyddoniaeth, dylunio a thechnoleg, ac yn rhagorol am ei sylw i fanylion. Mae Dreavita Mental Wellness Brandio yn bodloni anghenion yn odidog, yn cyffwrdd â dyheadau, yn swyno teimladau ac yn apelio at chwilfrydedd.

Y Tu Ôl i'r Dyluniad

Pecyn i'r Wasg

Credydau, aelodau tîm a manylion technegol a ddarparwyd gan y dylunydd.

Priodweddau Unigryw: Dreavita is a progressive and inclusive wellness brand dedicated to providing empowering mental health services and resources to underserved communities, fostering emotional healing, personal growth, and a sense of belonging, so that every individual can thrive and embrace a life filled with purpose, resilience and joy.

Visual identity was intended to be sensitive, respectful and considerate, reflecting the brand's inclusive character.
Dimensiynau a Phecynnu: The brand was applied on to various sizes of items including printed items and digital. Some examples are business cards, posters, web design and social media designs.
Tagiau: wellness, mental, health, psychology, identity, inclusive, community, nature
Technoleg Cynhyrchu: Three logo versions were created to be flexible to adapt in any graphic media and to underline the brand’s inclusivity. The design thinking method of Diverge and Converge was used. All work was done digitally as vector based assets with Adobe Creative Suite.
Her Dylunio: The biggest challenge was to reflect Dreavita’s abstract characteristics and find a way to connect with the audience. The aim was differentiating the brand from the usual self-growth brands to create an identity that feels genuinely intimate. Young adults with mental health issues have strong feelings: they want to be understood, and they’re very sensitive. So, something that doesn’t feel real and intimate would be ingenuine. Nature was the biggest inspiration: life passes by it, and it stays there, strong, but not overwhelmingly in your face. Nature gives you power and support on a deeper level.
Ymchwil: In the research phase, the focus was the needs of people from underserved communities who are looking for emotional support.
Ysbrydoliaeth: The concept was born from the idea of strong nature and we called it "Simplicity inspired resilience". As the patterns of nature hints us to consistency, strength and growth, the branding aims to pass these messages through affirmations and minimal design approach. Frames combined with natural patterns support the growth and resilience feeling. Illustrations are focused on the patterns of nature, demonstrating the repetition and the resilience result in success in life.
Hyd y Prosiect: 2 months, 2023, United States and France
Llif Gweithrediad: Project Steps follows as Brand Strategy, Design Discovery, Presentation, Refinement and Delivery