Cosmos Datong Dyluniad Pecynnu Bwyd gan YeZhang

Mae Cosmos Datong Dyluniad Pecynnu Bwyd gan YeZhang yn enillydd uchel ei barch o'r 2024 Gwobr Arian A' Design Award mawreddog iawn yng Nghategori Cystadleuaeth Graffeg.

ArianGraffeg· 2024

Cosmos Datong Dyluniad Pecynnu Bwyd

gan YeZhang

Cleient: Beijing Jiaotong University

Enillydd Gwobr Arian A' Design Award yn y Categori Graffeg

99,214

Enillydd Gwobr Wedi'i Wirio

Gwirio Statws Gwobr ar gyfer #158800

Ymweld â'r Wefan Gweld yn A' Design Award Datganiad i'r Wasg Bathodyn Gwobr

Lliwiau

Y Dyluniad

Am Cosmos Datong Dyluniad Pecynnu Bwyd

Mae Cosmos Datong yn ddyluniad pecynnu ar gyfer brand crwst lleol o ddinas hynafol Datong yn Shanxi, Tsieina. Mae pedair set o ddarluniau thematig yn dangos nodweddion hanesyddol y ddinas mewn gwahanol gyfnodau. Mae'r darluniau'n cyfuno arddull werin leol ag estheteg ddwyreiniol yr arddull Tsieineaidd newydd, ac yn defnyddio palet lliwiau traddodiadol pypedwaith cysgodion Shanxi. Mae'r blwch allanol wedi'i wneud o gardbord gyda gorchudd UV llyfn, testun wedi'i stampio'n boeth ac ymylon wedi'u torri â dei. Mae'r blwch anrheg yn dal tri blwch llai ac fe'i bwriedir ar gyfer achlysuron dathliadol.

Y Gydnabyddiaeth

Am y Gwobr Arian A' Design Award

Mae Cosmos Datong Dyluniad Pecynnu Bwyd yn enillydd Gwobr Arian A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau o'r radd uchaf, hardd a thrawiadol. Mae enillwyr Arian yn weithiau tra disglair a hynod greadigol sydd yn darlunio arbenigedd, dawn a chraffter rhagorol eu dylunwyr. Disgwylir i Cosmos Datong Dyluniad Pecynnu Bwyd fod yn waith gwych ac esiampl, yn nodedig o broffesiynol ac yn ddwfn arloesol. Mae'r dyluniad buddugol hwn o Wobr Arian A' Design Award yn ddyfais hynod nodedig a edmygir sydd yn elwa ac yn symud ymlaen ffiniau celf, gwyddoniaeth, dylunio a thechnoleg. Mae Cosmos Datong Dyluniad Pecynnu Bwyd yn greadigaeth y cenfigennir wrthi yn eang, sydd yn deffro dyheadau, yn cyflwyno teimladau cadarnhaol ac yn cynnau rhyfeddod a syndod.

Y Tu Ôl i'r Dyluniad

Pecyn i'r Wasg

Credydau, aelodau tîm a manylion technegol a ddarparwyd gan y dylunydd.

Priodweddau Unigryw: The design team combed through the historical lineage of the ancient city of Datong, and through four sets of thematic illustrations showed the historical features of the city in different periods, which were eventually applied to the product packaging design and derivative materials. The combination of local folk style illustrations and oriental aesthetics of new Chinese style, blended with the traditional color palette of Shanxi shadow art, creates a strong impression of Datong.
Dimensiynau a Phecynnu: Outer packaging box: 300 * 300 * 70mm
Inner packaging box:
170 * 170 * 55mm
8.5 * 170 * 55mm
260 * 85 * 55mm
Promotion poster: 500 * 700mm
Tagiau: local characteristics, traditional innovation, shadow puppetry culture, folk style illustrations, new chinese style，oriental aesthetics, brand design, packaging
Technoleg Cynhyrchu: GREAT HARMONY OF DATONG is a high-end food packaging box consisting of three small packaging boxes. The outer packaging box is made of environmentally friendly cardboard and high-quality paper material, with a smooth UV coating on the surface and good waterproof performance. The gift box text adopts hot stamping technology, and the edges adopt die-cutting technology to maintain the hardness and durability of the packaging box.
Her Dylunio: The biggest challenge in this design project is how to infuse the rich traditional culture with new vitality, allowing it to create new visual effects. Enable consumers to feel the profound cultural heritage of the ancient city while savoring the delicious pastries.
Ymchwil: Type: Brand Design Research
Goal: Design a unique pastry packaging with Shanxi folk culture in China
Method: Determine the design style through field investigation, on-site investigation, literature review, data analysis, brand planning, and other methods. This project mainly uses PS and AI software commonly used in graphic design for creation.
Result: The project ultimately identified the brand of GREAT HARMONY OF DATONG, combining the packaging of Shanxi style pastries with traditional shadow puppetry style illustrations, presenting a packaging design with folk customs and new Chinese style.
Effect/Impact: The packaging has been marketed in the Datong Cultural Tourism Scenic Area in Shanxi Province,which has achieved a good social evaluation, received wide media attention and effectively improved the visibility of Datong Ancient City. The successful launch of this pastry gift box not only showcases the perfect combination of local characteristics and traditional culture, but also provides a novel brand experience for the consumer group.
Ysbrydoliaeth: "COSMOS DATONG" is a local pastry brand of the ancient city of Datong, and “Datong” symbolizing the Chinese people's enduring pursuit of peace. The main objective of this design is to elevate the product's value and propagate Datong's culture through thoughtful design.
As a business card of local culture and tourism, "COSMOS DATONG" is close to the product and lets consumers intuitively feel the glorious history, bringing them a rich visual experience and a deep emotional connection.
Hyd y Prosiect: The project started in January 2023, was completed in April. At present, the product has been marketed in food stores and gift shops in Shanxi, China in August 2023.
Llif Gweithrediad: This product is sold in both online and offline food stores and gift shops. This is a local pastry gift box with traditional characteristics of Shanxi, China, suitable for Chinese people to give as gifts to family and friends on festivals or festive occasions.
Patentau: This work is all original images not copyrighted.
Aelodau'r Tîm: Design Director：YeZhang
Art Director：XingxingLi
Art Director：YangMao
Lead Designer：Yelin
Designer：LeSun
Designer：WanqiChen
Designer：YuyangWu
Designer：XiaoYiWang
Cydnabyddiaeth Delweddau: This work is all original images not copyrighted.