China In The Classics Dyluniad Graffigol Hyrwyddo by Zhou Haiwen, Che Shilong and Guo Cheng

China In The Classics Dyluniad Graffigol Hyrwyddo by Zhou Haiwen, Che Shilong and Guo Cheng is a highly esteemed winner of the very prestigious 2024 Gwobr Efydd A' Design Award in Graffeg Competition Category.

EfyddGraffeg· 2024

China In The Classics Dyluniad Graffigol Hyrwyddo

by Zhou Haiwen, Che Shilong and Guo Cheng

Client: China Global Television Network Co., Ltd.

Gwobr Efydd A' Design Award Winner in Graffeg Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About China In The Classics Dyluniad Graffigol Hyrwyddo

Mae Tsieina yn y Clasuron yn ddyluniad graffigol hyrwyddo a grëwyd ar gyfer rhaglen deledu am glasuron hynafol Tsieineaidd. Mae llyfrau'n ffurfio prif destun y dyluniad. Cyfeirir at lyfrau hynafol y Dwyrain a'r Gorllewin, gan gynnwys ystyllod bambŵ Tsieineaidd, llyfrau wedi'u rhwymo â edau, sgroliau memrwn a llyfrau clawr caled. Mae'r ffurfiau hyn yn cael eu dadadeiladu a'u haildrefnu'n symbolau gweledol syml. Cyfunir teitlau deg clasur â challigraffi Tsieineaidd. Mae'r bocs anrheg yn defnyddio papur cyffyrddol arbennig. Mae'r dyluniad yn helpu pobl o gefndiroedd diwylliannol gwahanol i ddeall llyfrau a straeon Tsieineaidd.

The Recognition

About the Gwobr Efydd A' Design Award

Mae China In The Classics Dyluniad Graffigol Hyrwyddo yn enillydd Gwobr Efydd A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau rhagorol sydd yn nodedig am greadigrwydd, dyfeisgarwch a chraffter. Mae enillwyr Efydd yn arteffactau medrus iawn a thrawiadol o greadigol sydd yn dilysu profiad helaeth, dychymyg a dyfeisgarwch eu dylunwyr. Disgwylir i China In The Classics Dyluniad Graffigol Hyrwyddo fod yn wrthrych uchel ei fri, a edmygir ac a anwylir, sydd yn nodedig o broffesiynol ac arloesol. Mae'r dyluniad buddugol hwn o Wobr Efydd A' Design Award yn ymgorffori arferion gorau mewn celf, gwyddoniaeth, dylunio a thechnoleg, ac yn rhagorol am ei sylw i fanylion. Mae China In The Classics Dyluniad Graffigol Hyrwyddo yn bodloni anghenion yn odidog, yn cyffwrdd â dyheadau, yn swyno teimladau ac yn apelio at chwilfrydedd.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: China in the Classics, a show produced by China Media Group, examines the stirring stories of ancient Chinese classics by selecting the most outstanding of these traditional, cultural masterpieces and examining the creation process and core ideology in a form that combines cultural seminars, drama and visualization. It brings the ancient classics alive, demonstrating Chinese wisdom, ethos and values implied in the ancient classics.
Dimensions & Packaging: These creative gift articles are for ministerial visits of foreign exchanges and cooperation for the China Media Group. The central theme - China in Classics, contains cultural attributes in terms of gift box packaging form, vision, material, and content. The titles of the ten classics are graphically processed, combining imaginary for overseas publicity of the classics, to form an easy-to-understand visual symbol. The titles are combined with Chinese calligraphy. It refers to traditional Chinese styles, such as Chinese labels, ancient book typesetting, etc. The material uses special tactile paper.
Tags: China, Classics, Heritage, Culture, Creativity
Production Technology: The advertising screen is easy to understand. It comes from the empathy of specific things and the complete artistic presentation, that is, the deconstruction and reorganization of familiar things. Humans are visual animals, and different colors and lines have different emotions and expressions. The pictures refer to a large number of ancient books from the East and the West, such as Chinese bamboo slips, thread-bound books, Western parchment scrolls, hardcover books, etc. It is so re-organized into easy-to-understand visual symbols. Viewers can easily feel the historical emotions from the graphics and explore the story behind the graphics.
Design Challenge: The advertising design is in line with the spirit and image of the program, with books as the main body of the design. Classics is not only the external image of the entire program, but also an important carrier of knowledge inheritance. For human beings, it has a unified value cognition and is universal.

In the design itself, deconstruction and graphic expression are used to deal with books, so that people with different cultural backgrounds can quickly understand the meaning, understand Chinese books through graphics, and understand the Chinese stories and oriental spirit behind the books.
Research: In the specific design, a large number of ancient books from the East and the West are referenced, such as Chinese bamboo slips, thread-bound books, Western sheepskin scrolls, hardcover books, etc. To the word dictionary in Chinese characters, you can also see The Classics in English. People with different cultural backgrounds can read different stories. For example, people who are familiar with Chinese characters can find the word dictionary hidden in book symbols.
Inspiration: The advertising design is in line with the spirit and image of the program, with books as the main body of the design. Classics is not only the external image of the entire program, but also an important carrier of knowledge inheritance. In the design itself, deconstruction and graphic expression are used to deal with books, so that people with different cultural backgrounds can quickly understand the meaning, understand Chinese books through graphics, and understand the Chinese stories.
Project Duration: The project started in 2022 in China, and is still promoted and distributed.
Operation Flow: In the processing of the classics, the ancient books of the East and the West are referenced, and the books of different materials and binding methods are visually processed.
In the presentation of the text, you can see the word dictionary of Chinese characters from the lines of the book; you can also see The Classics in English. People with different cultural backgrounds can see different worlds, but nonetheless feel the same design concept, with the text arousing people's spiritual resonance.
Team Members: Zhou Haiwen, Che Shilong, Guo Cheng
Image Credits: Illustrators, Creators: Zhou Haiwen, Che Shilong, Guo Cheng