Florist Wim Van Assem Ailfrando by Rebrandt

Florist Wim Van Assem Ailfrando by Rebrandt is a highly esteemed winner of the very prestigious 2024 Gwobr Efydd A' Design Award in Graffeg Competition Category.

EfyddGraffeg· 2024

Florist Wim Van Assem Ailfrando

by Rebrandt

Client: Rebrandt®

Gwobr Efydd A' Design Award Winner in Graffeg Category

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Verified Award Winner
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Colors

The Design

About Florist Wim Van Assem Ailfrando

Creodd y dylunwyr hunaniaeth newydd ar gyfer Wim van Assem, blodeuwr enwog o Ogledd yr Iseldiroedd, i ddathlu ei 40fed pen-blwydd. Y nod oedd hunaniaeth a fyddai'n crynhoi ei gelf flodeuol greadigol fywiog a blaengar. Mae'r dyluniad newydd wedi'i leoli ar ffenestri mawr yr hen adeilad hanesyddol, gyda rhubanau deinamig sy'n adlewyrchu arddull egnïol, rhydd ei ysbryd Van Assem.

The Recognition

About the Gwobr Efydd A' Design Award

Mae Florist Wim Van Assem Ailfrando yn enillydd Gwobr Efydd A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau rhagorol sydd yn nodedig am greadigrwydd, dyfeisgarwch a chraffter. Mae enillwyr Efydd yn arteffactau medrus iawn a thrawiadol o greadigol sydd yn dilysu profiad helaeth, dychymyg a dyfeisgarwch eu dylunwyr. Disgwylir i Florist Wim Van Assem Ailfrando fod yn wrthrych uchel ei fri, a edmygir ac a anwylir, sydd yn nodedig o broffesiynol ac arloesol. Mae'r dyluniad buddugol hwn o Wobr Efydd A' Design Award yn ymgorffori arferion gorau mewn celf, gwyddoniaeth, dylunio a thechnoleg, ac yn rhagorol am ei sylw i fanylion. Mae Florist Wim Van Assem Ailfrando yn bodloni anghenion yn odidog, yn cyffwrdd â dyheadau, yn swyno teimladau ac yn apelio at chwilfrydedd.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Wim van Assem, one of the most progressive florists in North Holland, has significantly influenced Dutch floral art over the past 40 years with his unique style. For the designers the challenge was to develop a visual language for his 40th anniversary that matches his vibrant and uninhibited approach to flower arranging. The design, with eye-catching ribbons on the large windows of the historic building, instantly conveys the joy and free expression of his floral art.
Dimensions & Packaging: 4 Shopping windows 150cm by 250cm
Tags: Wim van Assem, Rebrandt, rebranding, branding, flowers, florist, Alkmaar, Fnidsen
Production Technology: Large, eye-catching lettering that had to be applied manually, featuring a dynamic shape that continues throughout, an old historical building, and a desired outcome of graphic, stylistic, and sleek visual language. Quite a challenge.
Design Challenge: It was a challenge to keep it simple if you still want to convey a lot from the character and content of this famous florist.
Research: The research focused on integrating modern design into historical contexts, aiming to bridge traditional aesthetics with contemporary graphic language. The objective was to understand how dynamic, eye-catching lettering could enhance an old building's charm while conveying the modern ethos of joy and creativity found in flower arranging.
Inspiration: With nature as the fundamental basis and dealing with it as a playground for creativity. The new identity was designed with the aim of conveying the joy and uninhibited expression of Wim van Assem's flower arranging. Inspired by the undisturbed energy and craftsmanship with which he continues to create unique combinations with flowers.
Project Duration: The designs can be seen at the old citycentre of Alkmaar, at Fnidsen, The Netherlands.
Operation Flow: The unique and eye-catching line play combines modern typography and graphic design in a historical setting.
Patents: All rights Rebrandt 2024
Team Members: Ruud Winder - Brand Architect and Designer
Peter Puntman - Motion Graphics
GCA Reclame - Signing
Image Credits: Photography: Keesnan Dogger