Arian Graffeg · 2024

Xuannao Master Cha Hunaniaeth Brand

by Chushan Design

Gwobr Arian A' Design Award 2024 in Graffeg
CLIENT: Shenzhen Chushan Design Culture Group Co., Ltd.
Estimated Number of Design Views: 83,344
Verification code 60072E391E · Verify this award

Visit Site View at A' Design Award Press Release

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About Xuannao Master Cha Hunaniaeth Brand

Mae Xuannao Master Cha yn hunaniaeth brand a grëwyd ar gyfer brand te pefriog Tsieineaidd. Mae'r logo yn dangos panda yn ymarfer Qi Gong Tsieineaidd o dan y nod ar gyfer Qi, wedi'i ysgrifennu mewn caligraffeg oren llachar. Mae gan ffigwr y panda, o'r enw Da Qi Xia, fynegiant urddasol ac mae'n awgrymu arwriaeth ac ysbryd bywiog. Mae'r rhinweddau hyn yn gysylltiedig â'r swigod yn y te. Mae'r galigraffeg a'r panda yn gwreiddio'r brand yn niwylliant y Dwyrain ac yn gwneud y ddiod yn gyfarwydd i ddefnyddwyr lleol. Nid oes gan y logo faint sefydlog, felly gellir addasu ei osgo a'i raddfa ar gyfer pob cymhwysiad.

About the Gwobr Arian A' Design Award

Mae Xuannao Master Cha Hunaniaeth Brand yn enillydd Gwobr Arian A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau o'r radd uchaf, hardd a thrawiadol. Mae enillwyr Arian yn weithiau tra disglair a hynod greadigol sydd yn darlunio arbenigedd, dawn a chraffter rhagorol eu dylunwyr. Disgwylir i Xuannao Master Cha Hunaniaeth Brand fod yn waith gwych ac esiampl, yn nodedig o broffesiynol ac yn ddwfn arloesol. Mae'r dyluniad buddugol hwn o Wobr Arian A' Design Award yn ddyfais hynod nodedig a edmygir sydd yn elwa ac yn symud ymlaen ffiniau celf, gwyddoniaeth, dylunio a thechnoleg. Mae Xuannao Master Cha Hunaniaeth Brand yn greadigaeth y cenfigennir wrthi yn eang, sydd yn deffro dyheadau, yn cyflwyno teimladau cadarnhaol ac yn cynnau rhyfeddod a syndod.

Press Kit

Unique Properties: The brand logo depicts a panda practicing Chinese Qi Gong under the vibrant orange calligraphy character for "Qi." The IP, "Da Qi Xia" exudes a dignified facial expression, reflecting the serious attitude of Chinese people towards their bubbly tea. Incorporating qualities like heroism, chivalry, and a lively spirit, we metaphorically relate these attributes to the bubbles in the tea, encapsulating the essence of Chinese bubbly tea with the word "Da Qi" – encouraging users to drink "Da Qi Cha" and become great achievers.
Dimensions & Packaging: The dimensions of the brand logo are not strictly defined, allowing flexibility for customization based on practical production considerations.
Tags: Brand Design, Logo Design, Brand Identity, IP Design, Tea, Panda
Production Technology: Rooted in emotional and functional values, the logo's depiction of Qi and the panda is the brand's core identity element and spiritual carrier. The design draws strength from the logo's interesting and dynamic vitality, allowing for the portrayal of different states through the movements of "Da Qi Xia."
Design Challenge: The challenge lies in incorporating the brand's cultural DNA to strengthen the Eastern visual experience. Effective communication with users to convey the brand's values is crucial.
Research: "Xuannao · Oriental Sparkling Tea " is a Chinese bubbly tea brand from Chongqing that creatively explores the world of Chinese original leaf tea, closely following market trends and catering to the youth. Focusing on the core quality of selecting 0 additives high-quality Chinese original leaf tea, the brand resonates with the youth through bubbly vibrations, incorporating 100% seasonal fresh fruit for a unique fruity touch, ultimately becoming the pioneer in "Fresh Fruit Bubbly Tea."
Inspiration: To minimize the foreign cultural unfamiliarity for Chinese consumers and provide a compelling reason to enjoy bubbly tea, we have integrated the expression of the Chinese character "Qi" from Eastern calligraphy. Embracing the national treasure, the panda, practicing Chinese Qi Gong, the brand features a majestic panda IP named "Da Qi Xia" . This symbol injects a healthy and friendly visual concept into the brand, resonating with the essence of the product.
Project Duration: The project commenced in June 2023 in Shenzhen and successfully concluded in December 2023, also in Shenzhen.
Operation Flow: Personalized application of the brand logo in different scenarios provides consumers with varying visual experiences, allowing them to perceive the brand's interesting and dynamic vitality.
Image Credits: Chushan Design