Aur Graffeg · 2024
Dotline Hunaniaeth Gorfforaethol
- Gwobr Aur A' Design Award 2024 in Graffeg
- CLIENT: Dotline Co., Ltd.
- Estimated Number of Design Views: 698,486
- Verification code 04166D1555 · Verify this award
Colors
About Dotline Hunaniaeth Gorfforaethol
Dechreuodd y system hunaniaeth hon drwy greu strwythur busnes cynhwysfawr a gweledigaeth y cwmni — Social Heroes — er mwyn ysbrydoli gweledigaeth y cwmni i'w cleientiaid, staff ac ymgeiswyr, a phawb perthnasol yn y diwydiant. Mae Dotline yn gweld pob aelod o staff sy'n dod i helpu ym mywyd dyddiol rhywun fel arwyr. Mae'r logo yn symbol graffigol o arwr yn chwifio mantell ac yn symud ymlaen, wedi'i gynllunio o'r llythrennau D o "dots" + L o "line." Gan fod Dotline yn darparu 7 categori busnes, mae'r logos mewn system liw o 7 lliw sy'n adlewyrchu pob categori busnes, wedi'u gosod mewn teipddewedd wreiddiol y brand.
About the Gwobr Aur A' Design Award
Mae Dotline Hunaniaeth Gorfforaethol yn enillydd Gwobr Aur A' Design Award, cydnabyddiaeth aruthrol o fawreddog a roddir i ddyluniadau o'r radd flaenaf, rhyfeddol a rhagorol. Mae enillwyr Aur yn greadigaethau hynod arloesol, gweledigaethol a disglair o ysblennydd sydd yn adlewyrchu athrylith, doethineb a medrusrwydd eu dylunwyr. Disgwylir i Dotline Hunaniaeth Gorfforaethol fod yn ddyfais hynod glodfawr, arloesol a chofadwy sydd yn cyflwyno gwerth digynsail. Mae'r dyluniad buddugol hwn o Wobr Aur A' Design Award yn brosiect ysblennydd a pharchus sydd yn elwa yn fawr ac yn symud ymlaen ffiniau celf, gwyddoniaeth, dylunio a thechnoleg. Mae Dotline Hunaniaeth Gorfforaethol yn creu teimladau dwys o ddyhead, yn cynhyrfu angerdd, yn annog creadigrwydd ac yn ein cyfareddu.
Press Kit
- Unique Properties
- A identity system design with a logo formed as a hero combined with D and L which is initial letters of its company name. The overall image may be unclear, but when people find a face, body and a cloak, they will see a hero flipping a cloak and moving forward. As a system, an original typeface was designed as a complementary elements. All communication graphics are designed with inspirations from the symbol and the original typeface.
- Dimensions & Packaging
- Name card: Width 55 mm x Height 91 mm, Book: Width 136 mm x Height 70 mm, Mono Rail: Width 14,800 mm x Height 3,085 mm
- Tags
- Connecting dots as one line, Hero, Japan, POP, Happiness, Social Wellness, Diverse, Positive, Hope, Soft, Tough
- Production Technology
- Grid system with the golden section, over ray,
multiplication - Design Challenge
- The most challenging thing in the process was to identify the essential vision of the brand: A social Hero. Yet, hero was one of the key adjectives from the beginning, there were tons of options to chose from as a symbol of the brand. It was in a CEO's mind that how humanity and contribution to a society is important as the brand helping people like a hero with a little sense of humor.
- Research
- Competitors research: Social welfare competitors, Start ups, Enterprise companies / mega brands
- Inspiration
- Japan's aging population is progressing and has become a major social problem. Yet, we luck human resources who work in the welfare industry. Dotline is one of the major companies providing home medical, home care, home nursing, employment support for elderlies and disabilities based in Chiba prefecture. Their stuff come to support their daily life troubles and go back once it will be solved as if they are heroes coming from somewhere to help people.
- Project Duration
- Brand renewal discussion started from July 2022 and the new logo and communication initiatives launched on August 2023. Mono rail advertisement will finish within 2024.
