Mae Luliang Highland Vegetables Hunaniaeth Brand gan Tian Rui Ling Dong yn enillydd uchel ei barch o'r 2024 Gwobr Haearn A' Design Award mawreddog iawn yng Nghategori Cystadleuaeth Graffeg.

HaearnGraffeg· 2024

Luliang Highland Vegetables Hunaniaeth Brand

gan Tian Rui Ling Dong

Cleient: Shandong Tianrui Smart Marketing Planning Co., Ltd

Enillydd Gwobr Haearn A' Design Award yn y Categori Graffeg

11,770

Enillydd Gwobr Wedi'i Wirio

Gwirio Statws Gwobr ar gyfer #161048

Gweld yn A' Design Award Datganiad i'r Wasg Bathodyn Gwobr

Lliwiau

Y Dyluniad

Am Luliang Highland Vegetables Hunaniaeth Brand

Mae Llysiau Ucheldir Luliang yn hunaniaeth brand rhanbarthol a grëwyd ar gyfer ardal tyfu llysiau ucheldirol yn Tsieina. Mae'r logo wedi'i seilio ar ddelwedd medal aur, symbol cyfarwydd o ansawdd a rhagoriaeth. Yng nghanol y ddelwedd saif aderyn yn dal llysieuyn yn ei big, wedi'i ysbrydoli gan ddywediad lleol nad oes ond yr aderyn a all wybod pa un a yw'r llysiau'n dda. Mae goleuni, adar a llysiau yn ffurfio'r prif elfennau graffigol. Mae'r hunaniaeth yn tynnu sylw at yr ardal dyfu eang, y dulliau tyfu ecolegol a lleoliad naturiol dilychwin y rhanbarth.

Y Gydnabyddiaeth

Am y Gwobr Haearn A' Design Award

Mae Luliang Highland Vegetables Hunaniaeth Brand yn enillydd Gwobr Haearn A' Design Award, cydnabyddiaeth fawreddog a roddir i ddyluniadau da sydd yn bodloni'r gofynion proffesiynol a diwydiannol a ddisgwylir gan greadigaethau wedi'u dylunio'n dda. Mae enillwyr Haearn yn dangos medrusrwydd mawr, arbenigedd uchel, dealltwriaeth arbenigol a gallu creadigol eu crewyr. Disgwylir i Luliang Highland Vegetables Hunaniaeth Brand fod yn greadigaeth uchel ei bri, a edmygir ac a anwylir, sydd yn ymarferol ac yn arloesol. Mae'r dyluniad buddugol hwn o Wobr Haearn A' Design Award yn integreiddio arferion gorau'r diwydiant ac mae ganddo nodweddion technegol cymwys wedi'u cysylltu â gwybodaeth ymarferol a dawn. Parchir Luliang Highland Vegetables Hunaniaeth Brand am ei drylwyredd ac fe'i dyluniwyd i ddarparu gwelliannau ansawdd bywyd sydd yn helpu i wneud y byd yn lle gwell.

Y Tu Ôl i'r Dyluniad

Pecyn i'r Wasg

Credydau, aelodau tîm a manylion technegol a ddarparwyd gan y dylunydd.

Priodweddau Unigryw: For regional public brand identity newly designed for Luliang Highland Vegetables. The Gold Medal logo image is a key element symbolizing uniqueness and importance. The main object of the design is to accent its excellence in China highland vegetable industry, as well as its extensive cultivation area and leading stance in the market due to exceptional climatic conditions. This has earned the brand public recognition for maintaining the pristine ecology and delivering high quality vegetables.
Dimensiynau a Phecynnu: Luliang County central square outdoor advertising
Kunming Luliang County highway outdoor advertising
Size: 5.25X13.8 M
Tagiau: Logo, Gold Medal, Vegetable, Pristine, Compelling, Prominent
Technoleg Cynhyrchu: In the conceptual design phase, the project team engaged in extensive and intensive consultations to refine and establish the dominant visual elements of the logo design. These elements included symbolic textual and graphic elements such as light, birds, and vegetables. To accurately convey these elements, the team spent a lot of time in optimizing hundreds of prototypes and adjusting color combinations, in order to ensure that the finalized version of the gold medal image would be perceived the best in visual and textural appeal.
Her Dylunio: Accurately proving the prominent stance in China highland vegetables and its ecological attributes are crucial for designing a logo for Luliang Highland Vegetables. By incorporating the gold medal symbol and the top production endorsement, along with elements of theater, personality, and interaction, the team enhanced the brand identity, fostered engagement with consumers, and improved communication.
Ymchwil: The design team spent months in conducting field work in Luliang, Yunnan, to gain a comprehensive understanding and enhance the core visual elements of the logo design. Throughout the research process, the members delved into the distinct climatic and topographical conditions, and analyzed the ecological cultivation practices adhered by local community. This not only underscored the importance of health and environmental sustainability but also provided valuable insights for the design process.
Ysbrydoliaeth: The Gold Medal, being associated as a symbol of excellence and high quality in culture and society, resonates with people's perception of the brand. The deep connection between Luliang Highland Vegetables and the values behind the Gold Medal has been crucial in gaining extensive recognition, serving as a source of inspiration for the design.
Hyd y Prosiect: The design phase of the project commenced on 10 January 2023 and wrapped in June of the same year. The final product debuted and implemented on 16 October 2023, in Luliang County.
Llif Gweithrediad: An image of a bird holding a vegetable in its mouth, standing in the visual focus of the logo, was inspired by a local proverb in Luliang who knows if the vegetables are good or not, only the bird knows. This proverb suggests the adherence to the eco friendly principles of crop cultivation in the region and emphasizes the importance of personal taste experience in assessing food quality over external evaluations based solely on how it looks like. The pattern conveys a respect for the purity of nature and the pursuit for unprocessed state.
Aelodau'r Tîm: Xun Gao，Yang Li
Cydnabyddiaeth Delweddau: Xun Gao，Yang Li