Mae Boluo Dan Logo a Dyluniad Brand gan Guangzhou Cheung Ying Design Co., Ltd. yn enillydd uchel ei barch o'r 2024 Gwobr Arian A' Design Award mawreddog iawn yng Nghategori Cystadleuaeth Graffeg.

ArianGraffeg· 2024

Boluo Dan Logo a Dyluniad Brand

gan Guangzhou Cheung Ying Design Co., Ltd.

Cleient: Guangzhou Cheung Ying Design Co., Ltd.

Enillydd Gwobr Arian A' Design Award yn y Categori Graffeg

79,427

Enillydd Gwobr Wedi'i Wirio

Gwirio Statws Gwobr ar gyfer #161340

Gweld yn A' Design Award Datganiad i'r Wasg Bathodyn Gwobr

Lliwiau

Y Dyluniad

Am Boluo Dan Logo a Dyluniad Brand

Mae Boluo Dan yn ffair deml fileniwm, a gydnabyddir fel un o dreftadaethau diwylliannol annirgyweddol cenedlaethol. Mae'r logo yn integreiddio elfennau symbolaidd traddodiadol megis prif bensaernïaeth Teml y Môr Deheuol a'r cymeriad Tsieineaidd Nan, ochr yn ochr â thotemau nodweddiadol lleol, gan ymestyn cymhwysiad artistig y brand. Mae'n ymgorffori cysyniad athronyddol Dwyreiniol o'r Nefoedd yn gron a'r Ddaear yn sgwâr, gan ymgorffori swyn traddodiadol a hanfod cyfoes, gan hyrwyddo lledaeniad a datblygiad diwylliant gwerin yn effeithiol.

Y Gydnabyddiaeth

Am y Gwobr Arian A' Design Award

Mae Boluo Dan Logo a Dyluniad Brand yn enillydd Gwobr Arian A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau o'r radd uchaf, hardd a thrawiadol. Mae enillwyr Arian yn weithiau tra disglair a hynod greadigol sydd yn darlunio arbenigedd, dawn a chraffter rhagorol eu dylunwyr. Disgwylir i Boluo Dan Logo a Dyluniad Brand fod yn waith gwych ac esiampl, yn nodedig o broffesiynol ac yn ddwfn arloesol. Mae'r dyluniad buddugol hwn o Wobr Arian A' Design Award yn ddyfais hynod nodedig a edmygir sydd yn elwa ac yn symud ymlaen ffiniau celf, gwyddoniaeth, dylunio a thechnoleg. Mae Boluo Dan Logo a Dyluniad Brand yn greadigaeth y cenfigennir wrthi yn eang, sydd yn deffro dyheadau, yn cyflwyno teimladau cadarnhaol ac yn cynnau rhyfeddod a syndod.

Y Tu Ôl i'r Dyluniad

Pecyn i'r Wasg

Credydau, aelodau tîm a manylion technegol a ddarparwyd gan y dylunydd.

Priodweddau Unigryw: Boluo Dan, also known as the 'South Sea Divine Birth', is one of the national intangible cultural heritages. It is a folk temple fair formed by people's worship of the South Sea deity and is also the birthplace of the Maritime Silk Road, with a history spanning over a thousand years. The brand construction incorporates distinctive artistic totems such as Vermilion Bird, stone lions, large stone drums, incense burners, ship rudders, and roof tiles, integrating the Eastern philosophical concept of 'Heaven as round and Earth as square'. This creates a brand value system that not only exudes traditional cultural charm but also meets the aesthetic demands of modern audiences.
Dimensiynau a Phecynnu: The logo and visual system are designed in vector format to make it suitable for different sizes of digital and printed media. In order to prevent the mis-production of any items, we have prepared a comprehensive brand logo guidelines manual.
Tagiau: Logo, Branding, Visual Identity, Graphic Design
Technoleg Cynhyrchu: Logo and graphics are adapted in various scenarios, such as tickets, stamps, work passes, badges, silk scarves, notebooks, gift box packaging, canvas bags, etc. The process involves foil gold, silk, UV printing, etc.
Her Dylunio: The brand has a profound historical and cultural heritage, but it has not formed a complete design system. Therefore, the new image design must be standardized, holistic, and continuous in communication, making it lively and interesting while meeting modern aesthetic standards.
Ymchwil: In the past, Boluo Dan lacks a typical visual cultural symbol, therefore, the logo design, font design, brand color, and extended graphics were all integrated with local folk elements, which had strong visual decorativeness and regional characteristics. In particular, the original totems including the Vermilion Bird, stone lions, large stone drums, incense burners, ship rudders, roof tiles, are redesigned through illustrative forms, condensing the spiritual sustenance and beliefs of the people towards the South Sea Temple.
Ysbrydoliaeth: The new logo is based on the geometric form of the Chinese diamond-shaped character Fu (Fu, meaning ‘luck’ in Chinese), drawing inspiration from the planar composition and architectural appearance of the South Sea Temple. It integrates elements symbolizing the Chinese character 'Nan' (Nan, meaning ‘South’ in Chinese), the Southern deity 'Vermilion Bird', the hexagram for fire, seals, and currency symbols into artistic expression, highlighting the regional attributes and folk cultural charm of the millennium temple fair. It also reflects the brand's concept of innovation in heritage reshaping.
Hyd y Prosiect: The project started in June 2023 in Guangzhou and finished in November 2023 in Guangzhou.
Llif Gweithrediad: The new brand image design is specially designed for Boluo Dan folk activities, cultural and creative products, sales outlets, online stores and overseas promotion, facilitating the dissemination and development of traditional culture.
Aelodau'r Tîm: Creative Director: Zhiji Dong
Designer: Lu Gu