Mae Giao Hang Tiet Kiem Dyluniad Brand gan M-N Associates yn enillydd uchel ei barch o'r 2024 Gwobr Arian A' Design Award mawreddog iawn yng Nghategori Cystadleuaeth Graffeg.

ArianGraffeg· 2024

Giao Hang Tiet Kiem Dyluniad Brand

gan M-N Associates

Cleient: M — N Associates

Enillydd Gwobr Arian A' Design Award yn y Categori Graffeg

115,625

Enillydd Gwobr Wedi'i Wirio

Gwirio Statws Gwobr ar gyfer #161550

Ymweld â'r Wefan Gweld yn A' Design Award Datganiad i'r Wasg Bathodyn Gwobr

Lliwiau

Y Dyluniad

Am Giao Hang Tiet Kiem Dyluniad Brand

Mae trawsnewidiad dyluniad brand Giao Hang Tiet Kiem (GHTK) yn cynrychioli traffig a diwylliant Fietnam yn ddilys. Wedi'i ysbrydoli gan olwynion beiciau modur a mapiau strydoedd cefn, mae'r logoteip wedi'i ailddylunio a'r eicon Gwên Hyderus yn cyfleu llawenydd a sicrwydd trwy integreiddio digidol. Mae typograffeg animeiddiedig yn adlewyrchu egni dynamig tirweddau trefol Fietnam, gan anelu at gysoni â chynulleidfaoedd lleol yn yr oes ddigidol. Mae'r dull arloesol hwn yn cydbwyso treftadaeth â moderneiddio, gan ddal hanfod bywyd trefol bywiog Fietnam.

Y Gydnabyddiaeth

Am y Gwobr Arian A' Design Award

Mae Giao Hang Tiet Kiem Dyluniad Brand yn enillydd Gwobr Arian A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau o'r radd uchaf, hardd a thrawiadol. Mae enillwyr Arian yn weithiau tra disglair a hynod greadigol sydd yn darlunio arbenigedd, dawn a chraffter rhagorol eu dylunwyr. Disgwylir i Giao Hang Tiet Kiem Dyluniad Brand fod yn waith gwych ac esiampl, yn nodedig o broffesiynol ac yn ddwfn arloesol. Mae'r dyluniad buddugol hwn o Wobr Arian A' Design Award yn ddyfais hynod nodedig a edmygir sydd yn elwa ac yn symud ymlaen ffiniau celf, gwyddoniaeth, dylunio a thechnoleg. Mae Giao Hang Tiet Kiem Dyluniad Brand yn greadigaeth y cenfigennir wrthi yn eang, sydd yn deffro dyheadau, yn cyflwyno teimladau cadarnhaol ac yn cynnau rhyfeddod a syndod.

Y Tu Ôl i'r Dyluniad

Pecyn i'r Wasg

Credydau, aelodau tîm a manylion technegol a ddarparwyd gan y dylunydd.

Priodweddau Unigryw: Giao Hang Tiet Kiem (Saving Delivery or GHTK) is the biggest and leading logistics and delivery service providers in Vietnam. The brand plays a pivotal role in the logistics ecosystem of Vietnam, offering cost-effective, reliable, and efficient delivery services that cater to the diverse needs of businesses and individuals across the country. In January 2022, the brand was made the Vietnam National Brand, proudly recognized for its reliable and affordable delivery services.
Dimensiynau a Phecynnu: Printed in uniforms, helmets, tapes, delivery bags.
Painted delivery vehicles and warehouses.
Signages on buildings
Tagiau: branding, logistic, dynamic, vietnam, green, digital
Technoleg Cynhyrchu: We've crafted a dynamic motion for typography appearance, drawing inspiration from the rapid pace of Vietnam's traffic and the vibrant, colorful imagery captured through low shutter speeds. This motion seeks to showcase the beauty of Vietnam's lifestyle in an engaging and energetic manner.
Her Dylunio: GHTK's brand transformation integrates Vietnamese traffic and culture with a modernized "Confident Smile" icon for digital appeal. Balancing heritage and innovation, it uses diverse design techniques like digital animation to capture Vietnam's dynamism and resonate with local audiences in the digital landscape.
Ymchwil: This abstract explores how Vietnam's dynamic traffic system, defined by lighting, speed, and sound, influences design principles. It investigates incorporating these urban elements into brand elements, colors, and motion graphics to create culturally resonant branding strategies, enhancing brand identity and engagement through urban vibrancy.
Ysbrydoliaeth: Inspired deeply with the vibrancy of Vietnam traffic and transportation system, all influenced elements such as lighting, speed and sound become the design principles for the brand elements, color choice and motions. The logotype draws from motorcycle wheels, alley maps, and transportation. Paired with the Confident Smile icon, it reflects joy and assurance for shippers and users. Dynamic typography mirrors the traffic pace and colorful imagery of Vietnam for engaging motion.
Hyd y Prosiect: The project was done within 6 months and was launched officially February 2024
Llif Gweithrediad: We've explored two operational directions: one focused on efficiency and scalability, streamlining processes for rapid growth and diverse client needs; the other on innovation and customer experience, aiming for unique solutions that enhance engagement. Evaluating these, we aim for a strategy optimizing operations while fostering creativity and customer-centricity, aligning with evolving goals and market demands.
Aelodau'r Tîm: Creative Director: Duy — N
Digital Director: Anh Nguyễn
Designer: Phúc Trần
Producer: Quân Nguyễn, An Phạm
Project Manager: M — Lan
Portfolio Photography: Wing Chan
Digital Retoucher: An Nguyễn, Phúc Trần
Footage Documentary: GHTK
Model: Lâm Uy Huỳnh