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Hwg Campus Lu System Cyfeirio by Thomas Geissert

Hwg Campus Lu System Cyfeirio by Thomas Geissert is a highly esteemed winner of the very prestigious 2025 Gwobr Efydd A' Design Award in Graffeg Competition Category.


EfyddGraffeg· 2025

Hwg Campus Lu System Cyfeirio

by Thomas Geissert

Client: Teamgeissert

Gwobr Efydd A' Design Award Winner in Graffeg Category

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Colors

The Design

About Hwg Campus Lu System Cyfeirio

Y nod oedd creu system gyda'i hunaniaeth a'i gwreiddioleb ei hun. Mae gan y system arwyddion a gwybodaeth felly iaith ddylunio glir ac mae'n ymgorffori elfennau pensaernïol o'r adeilad newydd. Mae cysyniad lliw yn hwyluso cyfeiriadedd. Mae'n croesawu ac yn hysbysu myfyrwyr y tu allan (maes parcio, campws), yn eu harwain at y mynedfeydd ac y tu mewn i'r adeiladau at yr adrannau a'r cyfleusterau dymunol. Mae'r pwyslais ar ddarllenwdedd, hygyrchedd ac adnabyddiaeth. Datblygwyd ateb nad yw'n dilyn tueddiadau byr eu parhad, ond sy'n hirbarhaol o ran ffurf a materoldeb.

The Recognition

About the Gwobr Efydd A' Design Award

Mae Hwg Campus Lu System Cyfeirio yn enillydd Gwobr Efydd A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau rhagorol sydd yn nodedig am greadigrwydd, dyfeisgarwch a chraffter. Mae enillwyr Efydd yn arteffactau medrus iawn a thrawiadol o greadigol sydd yn dilysu profiad helaeth, dychymyg a dyfeisgarwch eu dylunwyr. Disgwylir i Hwg Campus Lu System Cyfeirio fod yn wrthrych uchel ei fri, a edmygir ac a anwylir, sydd yn nodedig o broffesiynol ac arloesol. Mae'r dyluniad buddugol hwn o Wobr Efydd A' Design Award yn ymgorffori arferion gorau mewn celf, gwyddoniaeth, dylunio a thechnoleg, ac yn rhagorol am ei sylw i fanylion. Mae Hwg Campus Lu System Cyfeirio yn bodloni anghenion yn odidog, yn cyffwrdd â dyheadau, yn swyno teimladau ac yn apelio at chwilfrydedd.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The aim in designing the new wayfinding system was to create a calm atmosphere and a balanced overall view without creating visual clutter. The choice of typography and icons, as well as the lighting and colour scheme, make it easier for international students to find their way around. The most important means, besides the use of the open Roboto typeface, is the introduction of high-contrast colours. Our focus was on functional and psychological aspects such as good visibility, readability and accessibility.
Dimensions & Packaging
Various dimensions according to the neccessities on-site
Tags
modern, contemporary, reluctant, minimal, plain, timeless
Production Technology
The signage system uses aluminium frames with a concrete base and aluminium panels with contemporary lettering. The logo was milled into the glass fibre reinforced concrete panels. The building numbers are decoupaged and highlighted in different colours. The numbers are illuminated at night.
Design Challenge
Processing and finishing the various materials was the biggest challenge. Laser cut aluminium, powder coated with high performance film, backlit coloured acrylic glass and engraved concrete panels were combined to form a single unit.
Research
A signage system was designed to blend in with the surroundings without being overlooked. For this reason, colours and materials from the architecture and outdoor facilities were taken up, recombined and developed into an independent product.
Inspiration
The aim was to create a system with its own identity and originality. Characterised by a modern, contemporary look with modern, classic typography. The calm appearance is intended to promote safety, confidence and deceleration among students. Contrasting modern design and a clear hierarchy of information characterise this new system. The orientation system is easy to use and makes a positive contribution to the quality of service on the campus.
Project Duration
The design process started in 2015 and the implementation of the signage elements was in 2024.
The site is the campus of the University of Business and Society in Ludwigshafen, Germany.
Operation Flow
The high contrast between the font colour and the background makes the information easy to read. Accessible information boards with tactile lettering have been developed for people with visual impairments.
Team Members
Thomas Geissert
Image Credits
TEAMGEISSERT

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