Rebrand Next Prif Swyddogaeth: Brandio gan Eluan Araujo

Mae Rebrand Next Prif Swyddogaeth: Brandio gan Eluan Araujo yn enillydd uchel ei barch o'r 2026 Gwobr Efydd A' Design Award mawreddog iawn yng Nghategori Cystadleuaeth Graffeg.

EfyddGraffeg· 2026

Rebrand Next Prif Swyddogaeth: Brandio

gan Eluan Araujo

Cleient: Ash Studio

Enillydd Gwobr Efydd A' Design Award yn y Categori Graffeg

14,435

Enillydd Gwobr Wedi'i Wirio

Gwirio Statws Gwobr ar gyfer #167125

Ymweld â'r Wefan Gweld yn A' Design Award Datganiad i'r Wasg Bathodyn Gwobr

Lliwiau

Y Dyluniad

Am Rebrand Next Prif Swyddogaeth: Brandio

Testun y Llyfr: Mae'r prosiect hwn yn cyflwyno system hunaniaeth weledol a ddyluniwyd i gynrychioli cydfodolaeth a pharhad rhwng gwahanol genedlaethau o fewn cyd-destun sefydliadol a rennir. Mae'r cynnig wedi'i seilio ar strwythur geometrig clir a modiwlaidd sy'n galluogi cymhwyso hyblyg tra'n cadw cysondeb gweledol. Mae'r symbol yn cyfuno symlrwydd ffurfiol â dyfnder symbolaidd, gan ganiatáu addasu ar draws fformatau a chynulleidfaoedd niferus. Y canlyniad yw hunaniaeth wydn a swyddogaethol sy'n addas ar gyfer amgylcheddau sy'n gofyn am gydbwysedd rhwng mynegiant cyfoes a thraddodiad.

Y Gydnabyddiaeth

Am y Gwobr Efydd A' Design Award

Mae Rebrand Next Prif Swyddogaeth: Brandio yn enillydd Gwobr Efydd A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau rhagorol sydd yn nodedig am greadigrwydd, dyfeisgarwch a chraffter. Mae enillwyr Efydd yn arteffactau medrus iawn a thrawiadol o greadigol sydd yn dilysu profiad helaeth, dychymyg a dyfeisgarwch eu dylunwyr. Disgwylir i Rebrand Next Prif Swyddogaeth: Brandio fod yn wrthrych uchel ei fri, a edmygir ac a anwylir, sydd yn nodedig o broffesiynol ac arloesol. Mae'r dyluniad buddugol hwn o Wobr Efydd A' Design Award yn ymgorffori arferion gorau mewn celf, gwyddoniaeth, dylunio a thechnoleg, ac yn rhagorol am ei sylw i fanylion. Mae Rebrand Next Prif Swyddogaeth: Brandio yn bodloni anghenion yn odidog, yn cyffwrdd â dyheadau, yn swyno teimladau ac yn apelio at chwilfrydedd.

Y Tu Ôl i'r Dyluniad

Pecyn i'r Wasg

Credydau, aelodau tîm a manylion technegol a ddarparwyd gan y dylunydd.

Priodweddau Unigryw: The project presents a visual identity system that translates continuity direction and belonging through a unique symbolic solution. The integration of the letters N and X creates a modular sign representing collective movement and generational evolution. The system allows adaptations without compromising visual consistency making the identity flexible contemporary and enduring across multiple contexts.
Dimensiynau a Phecynnu: The identity was developed as a modular vector based system built on a rational geometric structure and principles of harmonic proportion. The elements maintain clarity and recognition across different scales and media. The system includes responsive variations grid specifications color standards typographic hierarchy and guidelines for digital print event and signage applications.
Tagiau: branding, graphic design, visual identity, rebranding, youth, contemporary, modular system, symbol, logo, institutional
Technoleg Cynhyrchu: The development involved hand drawn sketches geometric studies and progressive digital refinement. Multiple monogram configurations were tested before defining the final structure. Vector construction ensures precision scalability and consistent reproduction. The system replaces a previously generic symbol with a proprietary identity designed for long term visual longevity.
Her Dylunio: The primary challenge was balancing the expectations of three distinct audiences teenagers shaped by post 2010 digital culture young adults influenced by early 2000s references and leadership grounded in traditional values. The identity needed to feel contemporary without alienating institutional expectations. This required a restrained yet expressive visual language resulting in a system that achieved cross generational acceptance and reinforced cultural relevance.
Ymchwil: Research type qualitative and comparative. The objective was to understand generational visual perception. Methodology included cultural analysis visual benchmarking and symbolic mapping. Data was collected through literature review visual audits and group observation. The result was a modular system with improved cohesion relevance and communication sustainability.
Ysbrydoliaeth: This project emerged from the need to create a visual identity capable of representing two distinct generations within a shared institutional purpose. The inspiration came from observing how teenagers and young adults relate to symbols identity and belonging. The goal was to build a visual language that respects cultural and behavioral differences while reinforcing unity and collective continuity.
Hyd y Prosiect: The project was developed between March and April 2024 in Curitiba, Brazil.
Llif Gweithrediad: The visual system operates in a clear and intuitive way enabling immediate recognition and consistent use. Its structure allows subdivisions for different groups age ranges and activities while maintaining visual unity. Audiences interact through simple visual cues while leadership benefits from easy application and cohesive communication.