Mae Serpent Of Dreams Dyluniad Brand gan Alice Zong yn enillydd uchel ei barch o'r 2025 Gwobr Efydd A' Design Award mawreddog iawn yng Nghategori Cystadleuaeth Graffeg.

EfyddGraffeg· 2025

Serpent Of Dreams Dyluniad Brand

gan Alice Zong

Cleient: Alice Zong Design

Enillydd Gwobr Efydd A' Design Award yn y Categori Graffeg

12,010

Enillydd Gwobr Wedi'i Wirio

Gwirio Statws Gwobr ar gyfer #167614

Ymweld â'r Wefan Gweld yn A' Design Award Datganiad i'r Wasg Bathodyn Gwobr

Lliwiau

Y Dyluniad

Am Serpent Of Dreams Dyluniad Brand

Mae Y Sarff Breuddwydion yn brosiect brandio gweledol wedi'i ysbrydoli gan Flwyddyn y Neidr, sy'n symboleiddhau trawsnewidiad a doethineb. Mae'n cyfuno motiffau traddodiadol â dyluniad modern trwy ffurfiau neidr-aidd, patrymau manwl, a phalet lliw cyfoethog. Mae'r prosiect yn sefyll allan oherwydd ei gydbwysedd geometrig, gweddau arloesol, a chyseiniant diwylliannol, gan greu cyfuniad cytûn o dreftadaeth ac estheteg gyfoes sy'n drawiadol yn weledol ac yn berthnasol i bawb.

Y Gydnabyddiaeth

Am y Gwobr Efydd A' Design Award

Mae Serpent Of Dreams Dyluniad Brand yn enillydd Gwobr Efydd A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau rhagorol sydd yn nodedig am greadigrwydd, dyfeisgarwch a chraffter. Mae enillwyr Efydd yn arteffactau medrus iawn a thrawiadol o greadigol sydd yn dilysu profiad helaeth, dychymyg a dyfeisgarwch eu dylunwyr. Disgwylir i Serpent Of Dreams Dyluniad Brand fod yn wrthrych uchel ei fri, a edmygir ac a anwylir, sydd yn nodedig o broffesiynol ac arloesol. Mae'r dyluniad buddugol hwn o Wobr Efydd A' Design Award yn ymgorffori arferion gorau mewn celf, gwyddoniaeth, dylunio a thechnoleg, ac yn rhagorol am ei sylw i fanylion. Mae Serpent Of Dreams Dyluniad Brand yn bodloni anghenion yn odidog, yn cyffwrdd â dyheadau, yn swyno teimladau ac yn apelio at chwilfrydedd.

Y Tu Ôl i'r Dyluniad

Pecyn i'r Wasg

Credydau, aelodau tîm a manylion technegol a ddarparwyd gan y dylunydd.

Priodweddau Unigryw: The Serpent Of Dreams is a visual branding project inspired by the Year of the Snake, blending traditional symbolism with contemporary design. It features elegant serpentine forms, intricate patterns, and a rich color palette to evoke themes of transformation and wisdom. The design’s dynamic compositions, geometric harmony, and innovative textures create a visually striking and culturally resonant identity, setting it apart with a balance of tradition and modernity.
Dimensiynau a Phecynnu: 3600 x 3600px
1800 x 1800px
Tagiau: Year of the Snake, Visual Branding, Cultural Symbolism, Modern Design, Transformation, Wisdom, Mythology-Inspired, Dynamic Patterns, Geometric Harmony
Technoleg Cynhyrchu: Serpent Of Dreams was created using a combination of vector based software for precision and digital illustration tools for intricate patterns and textures. The design employed advanced layering techniques to achieve depth and fluidity, with a focus on geometric balance and organic forms. Extensive prototyping ensured scalability and adaptability across mediums, from digital platforms to print applications, highlighting its versatility and attention to detail.
Her Dylunio: The biggest challenge of this project was balancing cultural authenticity with modern design innovation. Internally, it required extensive research to respect the historical symbolism of the serpent across cultures. Socially, it was crucial to create a design that resonated universally while avoiding cultural misrepresentation. Externally, scalability and precision posed challenges, overcome through advanced digital tools and iterative prototyping to achieve a versatile and impactful result.
Ymchwil: The research for Serpent Of Dreams focused on cultural symbolism and design innovation. The objective was to explore the serpent’s representation in mythology and its connection to transformation and wisdom. Using qualitative methods, the study analyzed traditional art, cultural motifs, and modern aesthetics. Tools included historical archives, design software, and audience feedback. Results revealed the serpent’s universal appeal, inspiring a design that bridges tradition and contemporary branding.
Ysbrydoliaeth: Inspired by the cultural significance of the Year of the Snake, symbolizing wisdom, transformation, and renewal, this project draws deeply from the designer’s Chinese heritage. The logo, featuring the designer’s father’s hand drawn Chinese calligraphy, connects tradition with modernity. Influenced by traditional art, mythology, and the graceful movement of serpents, extensive research into serpentine motifs and dynamic geometry shaped the visual language, blending cultural symbolism with contemporary design.
Hyd y Prosiect: The Serpent Of Dreams project was developed over the course of 2024, with creative research and initial concepts originating in China and the final design execution and refinement completed in California. The project features the designer’s father’s hand drawn Chinese calligraphy, adding authenticity and cultural depth. This cross cultural approach enriched the project’s visual and symbolic impact, blending traditional inspirations with contemporary design practices.
Llif Gweithrediad: This project seamlessly integrates across digital and physical mediums, blending the designer’s Chinese cultural heritage with modern design. The modular design, anchored by the logo featuring the designer’s father’s hand-drawn Chinese calligraphy, adapts easily for animations, print, and interactive platforms. Dynamic serpentine forms flow gracefully in motion graphics, creating an engaging visual narrative, while the scalable layered design ensures precision, clarity, and impact across formats.
Patentau: Alice Zong Design
Aelodau'r Tîm: Alice Zong
Cydnabyddiaeth Delweddau: Alice Zong