Chongqing Noodles Darluniad Murlun by Wu Yao

Chongqing Noodles Darluniad Murlun by Wu Yao is a highly esteemed winner of the very prestigious 2025 Gwobr Arian A' Design Award in Graffeg Competition Category.

ArianGraffeg· 2025

Chongqing Noodles Darluniad Murlun

by Wu Yao

Client: Beijing Wuyao Cultural and Creative Co. Ltd.

Gwobr Arian A' Design Award Winner in Graffeg Category

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Colors

The Design

About Chongqing Noodles Darluniad Murlun

Mae Chongqing Noodles yn ddarluniad murlun thematig a grëwyd ar gyfer brand bwyd Tsieineaidd. Mae'r gwaith celf yn canolbwyntio ar ddinasoedd bwyd Chengdu a Chongqing yn rhanbarth Sichuan Chongqing yn Tsieina. Mae'r ardaloedd cyfagos yn ymddangos mewn golygfeydd gwasgaredig a phell, tra bo'r arddull gyffredinol yn parhau'n Tsieineaidd. Dangosir pensaernïaeth drefol, golygfeydd naturiol a llawer o dirweddau diwylliannol ynghyd â phrydau arbenigol y brand. Mae lliwiau oer yn cyferbynnu â goleuadau cynnes y siopau. Cynhyrchir y murlun trwy argraffu trosglwyddo gwres ac fe'i cynigir mewn sawl maint i weddu i wahanol ofodau siop.

The Recognition

About the Gwobr Arian A' Design Award

Mae Chongqing Noodles Darluniad Murlun yn enillydd Gwobr Arian A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau o'r radd uchaf, hardd a thrawiadol. Mae enillwyr Arian yn weithiau tra disglair a hynod greadigol sydd yn darlunio arbenigedd, dawn a chraffter rhagorol eu dylunwyr. Disgwylir i Chongqing Noodles Darluniad Murlun fod yn waith gwych ac esiampl, yn nodedig o broffesiynol ac yn ddwfn arloesol. Mae'r dyluniad buddugol hwn o Wobr Arian A' Design Award yn ddyfais hynod nodedig a edmygir sydd yn elwa ac yn symud ymlaen ffiniau celf, gwyddoniaeth, dylunio a thechnoleg. Mae Chongqing Noodles Darluniad Murlun yn greadigaeth y cenfigennir wrthi yn eang, sydd yn deffro dyheadau, yn cyflwyno teimladau cadarnhaol ac yn cynnau rhyfeddod a syndod.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a themed mural design created for the Chinese food brand Encounter Small Noodles, centered around the magical food cities of Chengdu and Chongqing in the Sichuan Chongqing region of China. Other areas are presented in scattered or distant views, and the main theme of the painting is still Chinese style itself. In addition to the colorful city and natural scenery of the Sichuan Chongqing region, numerous cultural landscapes are also what we need to present.
Dimensions & Packaging: 1500mm X 1600mm
Tags: Illustration,ChongQing Taste
Production Technology: The screen is displayed in offline stores using heat transfer printing, and there are various sizes available due to different needs of offline stores.
Design Challenge: The enormous amount of information is the focal point of the entire painting. How to integrate Sichuan Chongqing cuisine culture with urban characteristics is the focus of this section. Our goal is to have customers sit down and watch carefully to appreciate.
Research: The mural design of Don't Meet Small Noodles in Chongqing focuses on the urban characteristics of Chongqing region, integrating brand specialty cuisine and creating many new elements, such as Small Noodles Master, to enhance fun and brand awareness.
Inspiration: Paintings from the Netherlands such as' Paradise on Earth 'or' Tower of Heaven 'are the inspiration for our creation of Chengdu and Chongqing, two cities in Sichuan and Chongqing. The huge amount of information is the focus of our paintings in this area. How to integrate Sichuan Chongqing cuisine culture with urban characteristics is the focus of this section.
Project Duration: The project started in Beijing in October 2024 and was completed in Beijing in December 2024.
Operation Flow: The murals are posted in various stores across the country through heat transfer printing. The lighting in the stores is mostly warm colors, so the overall color of the picture is cool, which is different from the overall color in the store and attracts consumers. The screen integrates the beautiful scenery and prominent features of major cities in the Sichuan Chongqing region. In addition, numerous cultural landscapes are also the content we need to present.
Team Members: Original designer ：Wu Yao
Illustration designer: Zhang yuchen
Illustration designer: Xie boxing
Graphic designer:Tan zhen
Graphic designer: Tang wenhu
Graphic designer: Zheng ziyang
3D designer:Liao hao