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Grovehood Collective Brandio by Cansu Dagbagli Ferreira

Grovehood Collective Brandio by Cansu Dagbagli Ferreira is a highly esteemed winner of the very prestigious 2025 Gwobr Arian A' Design Award in Graffeg Competition Category.


ArianGraffeg· 2025

Grovehood Collective Brandio

by Cansu Dagbagli Ferreira

Client: Cansu Dagbagli Ferreira

Gwobr Arian A' Design Award Winner in Graffeg Category

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The Design

About Grovehood Collective Brandio

Mae Grovehood Collective yn partneru â ffermydd butîg cyfeillgar i'r amgylchedd i greu brand olew olewydd gwyryfol ychwanegol tryloyw yn yr Iseldiroedd. Mae'r hunaniaeth weledol yn cydbwyso traddodiad a moderniaeth, gan bwysleisio dilysrwydd ac olrheiniadwyedd. Mae label wedi'i ysbrydoli gan arddull vintage gyda manylion toriad pwrpasol a theipograffeg goeth yn adlewyrchu crefftwaith ac yn dangos holl fanylion tarddiad yr olewydd. Mae'r symbol olewydd gydag orbitau yn anrhydeddu ymroddiad ffermydd teuluol y mae eu byd yn troi o amgylch y ffrwyth hwn, tra bod palet lliw daearol yn amlygu tarddiad naturiol y cynnyrch, gan ffurfio system becynnu gydlynol.

The Recognition

About the Gwobr Arian A' Design Award

Mae Grovehood Collective Brandio yn enillydd Gwobr Arian A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau o'r radd uchaf, hardd a thrawiadol. Mae enillwyr Arian yn weithiau tra disglair a hynod greadigol sydd yn darlunio arbenigedd, dawn a chraffter rhagorol eu dylunwyr. Disgwylir i Grovehood Collective Brandio fod yn waith gwych ac esiampl, yn nodedig o broffesiynol ac yn ddwfn arloesol. Mae'r dyluniad buddugol hwn o Wobr Arian A' Design Award yn ddyfais hynod nodedig a edmygir sydd yn elwa ac yn symud ymlaen ffiniau celf, gwyddoniaeth, dylunio a thechnoleg. Mae Grovehood Collective Brandio yn greadigaeth y cenfigennir wrthi yn eang, sydd yn deffro dyheadau, yn cyflwyno teimladau cadarnhaol ac yn cynnau rhyfeddod a syndod.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Grovehood Collective redefines olive oil branding by blending heritage with modern elegance. As the Netherlands' first transparent extra virgin olive oil brand, it sources from family-run, earth-friendly farms. The vintage inspired label, with refined typography, and custom cut design reflects craftsmanship and authenticity. Earthy yet vibrant colors distinguish each variant, while premium packaging invites consumers to explore the rich journey of this high-quality, traceable olive oil.
Dimensions & Packaging
500 ml olive oil labels: 2 front labels (63 x 74 mm) and one back label (69 x 75 mm)
Tags
olive oil, gourmet, olive, packaging, label design, custom cut, branding
Production Technology
The design thinking method of Diverge and Converge was used. All design was realized digitally as vector based assets with Adobe Creative Suite and then labels were produced by 4 color printing technique.
Design Challenge
Due to the bottle shape, the area we could use for the label was restricted, it required to be creative to create the layout while keeping the look appealing.

Another creative challenge was to color match the different materials. The bottle labels are printed on PP while the pouches are printed on a layered plastic material. The color
Research
A thorough competitor research was done online and offline. During the research phase we concluded that the product quality is superior to almost all of the products available in the market. We decided to go extra mile for the packaging design to reflect this quality. The bottle was chosen from many available options, we went for a special design that looks both unique and premium. Resembling to a wine bottle, the design evokes premium quality. It was sourced from a quality supplier and we decided to use custom cut labels for underlining the uniqueness of the product.
Inspiration
The design is inspired by the traditions of olive oil production, where life revolves around the harvest. This idea is captured in the brand symbol: an olive encircled by orbits, representing the families whose world turns around this precious fruit. A fusion of vintage aesthetics and contemporary minimalism enhances the product’s exclusivity. The color palette, drawn from nature, connects the golden hues of olive oil and the rich greens of the trees, capturing the essence of the Mediterranean.
Project Duration
Started in October 2024, finished in February 2025
Designed in France, Sold from Netherlands to EU
Operation Flow
First transparent extra virgin olive oil brand from Netherlands. The high quality olive oil is sourced from earth friendly family farms from different countries of Europe. The brand promise is to bring this high quality extra virgin olive oil that is single state, early harvest, hand picked and pressed the same day olive oil to gourmet audience.

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