Arian Graffeg · 2025
Amores Lolfa Harddwch
- Gwobr Arian A' Design Award 2025 in Graffeg
- CLIENT: A4 Design House
- Estimated Number of Design Views: 50,488
- Verification code 83C6F0780C · Verify this award
Colors
About Amores Lolfa Harddwch
Mae Amores, lolfa harddwch premiwm yn Dubai, yn ymgorffori gosgeiddwrydd trwy hunaniaeth brand sy'n cyfuno moderniaeth â threftadaeth ddiwylliannol. Wedi'i dylunio i ddenu cwsmeriaid amrywiol, gyda ffocws ar fenywod Emirati bonheddig, mae ei iaith weledol yn tarddu o elfennau clasurol y diwydiant harddwch fel drychau, cribau, coronau, a siswrnau, wedi'u hailddehongli mewn arddull vintage. Wedi'i ysbrydoli gan bensaernïaeth Arabaidd a motiffau rhanbarth y Gwlff fel coed palmwydd a gaselod, mae'r hunaniaeth yn cyfleu gras a thraddodiad. Mae palet lliw daearol yn adlewyrchu tirweddau'r UAE, tra bo logo pwrpasol yn gwella benyweidd-dra ar draws pob pwynt cyswllt.
About the Gwobr Arian A' Design Award
Mae Amores Lolfa Harddwch yn enillydd Gwobr Arian A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau o'r radd uchaf, hardd a thrawiadol. Mae enillwyr Arian yn weithiau tra disglair a hynod greadigol sydd yn darlunio arbenigedd, dawn a chraffter rhagorol eu dylunwyr. Disgwylir i Amores Lolfa Harddwch fod yn waith gwych ac esiampl, yn nodedig o broffesiynol ac yn ddwfn arloesol. Mae'r dyluniad buddugol hwn o Wobr Arian A' Design Award yn ddyfais hynod nodedig a edmygir sydd yn elwa ac yn symud ymlaen ffiniau celf, gwyddoniaeth, dylunio a thechnoleg. Mae Amores Lolfa Harddwch yn greadigaeth y cenfigennir wrthi yn eang, sydd yn deffro dyheadau, yn cyflwyno teimladau cadarnhaol ac yn cynnau rhyfeddod a syndod.
Press Kit
- Unique Properties
- Amores identity design is influenced by Arabic architecture, incorporating motifs from Dubai landmarks and natural elements from the Gulf region, such as palm trees and the graceful gazelle. These visuals, symbols of beauty and femininity, align with the cultural context of the GCC region. The result is a harmonious blend of elements that create engaging patterns, effectively conveying the brand story and emotions.
- Dimensions & Packaging
- Amores color palette combines trending beauty industry hues with warm, nude and earthy tones inspired by the UAE natural landscapes. Shades reminiscent of deserts, golden sands, and sunlit vistas shape a brand identity that feels modern yet deeply connected to its geographical roots.
- Tags
- branding, brand identity, identity design, logo design, visual language
- Production Technology
- Amores also offered a range of beauty products, including skincare and haircare items, creams, and gift sets. Naturally, we extended the visual identity to these packaging designs, creating a cohesive aesthetic across the entire product line.
- Design Challenge
- The creative direction drew inspiration from iconic elements of the beauty industry; mirrors, combs, crowns, and scissors; yet reimagined them through the lens of classical and vintage styles. This artistic choice evoked a sense of nostalgia and authenticity, allowing the audience to feel a genuine connection to the brand spirit.
- Research
- Amores, a premium beauty lounge located in the heart of Dubai, stands as a beacon of elegance in one of the most historic and culturally rich neighborhoods. The primary objective in crafting the visual identity of Amores was to create a brand that harmoniously blends modernity with a profound sense of heritage, capturing the essence of Arab culture. The brand was envisioned to resonate with a diverse audience of premium clients, and a particular focus on attracting noble Emirati women who embody grace and tradition.
To achieve this vision, a dynamic approach was adopted in the visual identity design. - Inspiration
- Amores logo design uses elegant capital letters with delicate curves for the logotype, symbolizes the presence of some women together, showcasing femininity, elegance, and confidence. Each figure embodying charm, sophistication, and an understated allure.
- Project Duration
- The project started in Jun 2024 in Dubai and finished in Aug 2024 in Dubai, and was launched in Jan 2025.
- Operation Flow
- Amores identity extended and integrated into every physical and digital touchpoint of the brand, from product packaging to its presence across social media and the website. Wherever the name Amores appears, its unique visual signature is sure to leave a lasting impression.
- Image Credits
- Photographer Ali Moradi, Amores, 2024.
