Banov Store Dyluniad Patrwm Graffig by Yao Wu

Banov Store Dyluniad Patrwm Graffig by Yao Wu is a highly esteemed winner of the very prestigious 2025 Gwobr Efydd A' Design Award in Graffeg Competition Category.

EfyddGraffeg· 2025

Banov Store Dyluniad Patrwm Graffig

by Yao Wu

Client: Beijing Wuyao Cultural and Creative Co. Ltd.

Gwobr Efydd A' Design Award Winner in Graffeg Category

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Verified Award Winner
Verify Award Status for #170673

View at A' Design Award Press Release Award Badge

Colors

The Design

About Banov Store Dyluniad Patrwm Graffig

Mae Siop Banov yn ddyluniad patrwm graffig a grëwyd ar gyfer siop sydd wedi'i lleoli ar hyd llwybr Ffordd De Deng Milltir o China. Ysbrydolwyd patrymau'r papur wal gan y prif ddinasoedd ar hyd llwybr y de, gan gyfuno amlinelliadau dinasoedd, golygfeydd naturiol a ffigyrau anifeiliaid. Mae tri set o batrymau yn seiliedig ar nodweddion pensaernïol tŷ hanesyddol Ba Gong, sydd wedi'u symleiddio a'u haildrefnu'n symbolau gweledol. Mae'r arddull yn cyfeirio at ddyluniad celfyddydau a chrefftau'r bedwaredd ganrif ar bymtheg. Cymhwysir y patrymau hefyd i ofodau siop, arddangosfeydd a phecynnu cynnyrch.

The Recognition

About the Gwobr Efydd A' Design Award

Mae Banov Store Dyluniad Patrwm Graffig yn enillydd Gwobr Efydd A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau rhagorol sydd yn nodedig am greadigrwydd, dyfeisgarwch a chraffter. Mae enillwyr Efydd yn arteffactau medrus iawn a thrawiadol o greadigol sydd yn dilysu profiad helaeth, dychymyg a dyfeisgarwch eu dylunwyr. Disgwylir i Banov Store Dyluniad Patrwm Graffig fod yn wrthrych uchel ei fri, a edmygir ac a anwylir, sydd yn nodedig o broffesiynol ac arloesol. Mae'r dyluniad buddugol hwn o Wobr Efydd A' Design Award yn ymgorffori arferion gorau mewn celf, gwyddoniaeth, dylunio a thechnoleg, ac yn rhagorol am ei sylw i fanylion. Mae Banov Store Dyluniad Patrwm Graffig yn bodloni anghenion yn odidog, yn cyffwrdd â dyheadau, yn swyno teimladau ac yn apelio at chwilfrydedd.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This design was created for the graphic design of Ba Gong's house, which is located along the route of China's "Ten Thousand Miles Tea Road", and is applied in stores. The pattern of the wallpaper is inspired by the major cities that the Ten Thousand Miles Tea Road passes through, combined with the unique contours, natural beauty, and dynamic animal images of each city. The pattern design is inspired by the 19th century arts and crafts style, with "beauty" as the core theme of creation. Drawing inspiration from natural forms, geometric patterns, and historical architectural decorations, transforming "beauty" into visual patterns.
Dimensions & Packaging: The richness and series of patterns can better serve offline products, and these elements can also be applied to space design, exhibition planning, and even digital media content, forming a multidimensional cultural communication system.
Tags: graphic，Panoff's Gifts
Production Technology: The pattern of the wallpaper is inspired by the main cities that the Wanli Tea Road passes through, combining the unique contours, natural beauty, and dynamic animal images of each city. It can be used in the overall store to immerse consumers in the experience of the "Wanli Tea Road" journey. Pattern design can be used for extension, such as packaging of offline creative products, to enhance brand awareness.
Design Challenge: How to integrate the art style of the 19th century into modern creation is our focus
Research: As an important landmark on the Wanli Tea Road, the Ba Gong House carries the historical memory of Hankou from the 19th century to the present. In this project, our goal is to showcase its profound historical heritage while conveying aesthetic value through design. By extracting graphics from the architectural features of the Ba Gong house itself, simplifying, reorganizing, and recreating it, this design approach can not only allow consumers to feel the depth of history, but also stimulate their interest through visual appeal.
Inspiration: As an important landmark of the Wanli Tea Road, the Ba Gong House has witnessed the historical changes in Hankou since the 19th century. Taking inspiration from this, a series of pattern designs were created and applied in stores. The pattern of the wallpaper is inspired by the major cities that the Ten Thousand Miles Tea Road passes through, combined with the unique contours, natural beauty, and dynamic animal images of each city. The three sets of pattern designs are based on the architectural features of Ba Gong's house, and through deconstruction and reorganization, create visual symbols that combine historical charm and modern beauty, and integrate them into the overall design of the store.
Project Duration: The project started in Beijing in January 2024 and was completed in Beijing in February 2024
Operation Flow: Applying the architectural graphics and patterns of Ba Gong's house to store spaces and extended products to form a unified visual system can enhance the overall brand identity. By designing visual processing, historical culture is presented in an intuitive form, conveying unique aesthetic values. The design is based on classical aesthetics and historical culture, combined with modern design language, retaining traditional charm while conforming to contemporary aesthetics, thus attracting more consumers' attention and recognition.
Team Members: Original designer ：Wu Yao
Illustration designer: Zhang yuchen
Illustration designer: Xie boxing
Graphic designer:Tan zhen
Graphic designer: Tang wenhu
Graphic designer: Zheng ziyang
3D designer:Liao hao