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Heyday Center Hunaniaeth Gorfforaethol by Sha Feng and Jiayi Lu

Heyday Center Hunaniaeth Gorfforaethol by Sha Feng and Jiayi Lu is a highly esteemed winner of the very prestigious 2025 Gwobr Haearn A' Design Award in Graffeg Competition Category.


HaearnGraffeg· 2025

Heyday Center Hunaniaeth Gorfforaethol

by Sha Feng and Jiayi Lu

Client: HEYDAY Center

Gwobr Haearn A' Design Award Winner in Graffeg Category

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Verified Award Winner

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Colors

The Design

About Heyday Center Hunaniaeth Gorfforaethol

Mae Heyday Center yn hunaniaeth gorfforaethol a grëwyd ar gyfer canolfan hyfforddi sy'n cynnig gwasanaethau perfformiad chwaraeon, adsefydlu a chymorth astudio dramor. Mae'r logo ar ffurf baner yn codi, ffurf sy'n cyfeirio at gynnydd parhaus a hunan-welliant. Adeiladwyd y llythyren H o ddau ffigwr cymesur o'r rhif un, wedi'u gosod ar ffurf bositif a negyddol, i awgrymu cyrraedd copa. Defnyddir glas fel y prif liw i fynegi rheswm, proffesiynoldeb a thawelwch. Mae'r hunaniaeth yn adlewyrchu dull data-seiliedig y ganolfan.

The Recognition

About the Gwobr Haearn A' Design Award

Mae Heyday Center Hunaniaeth Gorfforaethol yn enillydd Gwobr Haearn A' Design Award, cydnabyddiaeth fawreddog a roddir i ddyluniadau da sydd yn bodloni'r gofynion proffesiynol a diwydiannol a ddisgwylir gan greadigaethau wedi'u dylunio'n dda. Mae enillwyr Haearn yn dangos medrusrwydd mawr, arbenigedd uchel, dealltwriaeth arbenigol a gallu creadigol eu crewyr. Disgwylir i Heyday Center Hunaniaeth Gorfforaethol fod yn greadigaeth uchel ei bri, a edmygir ac a anwylir, sydd yn ymarferol ac yn arloesol. Mae'r dyluniad buddugol hwn o Wobr Haearn A' Design Award yn integreiddio arferion gorau'r diwydiant ac mae ganddo nodweddion technegol cymwys wedi'u cysylltu â gwybodaeth ymarferol a dawn. Parchir Heyday Center Hunaniaeth Gorfforaethol am ei drylwyredd ac fe'i dyluniwyd i ddarparu gwelliannau ansawdd bywyd sydd yn helpu i wneud y byd yn lle gwell.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
HEYDAY is a training center founded by a team of national team physical coaches, sports marketers and professional athletes. It focuses on data-based professional sports performance, sports rehabilitation and international sports specialization. It provides one-stop sports performance, rehabilitation and study abroad support services to high-end customers, young sports study abroad groups and customers with rehabilitation needs.
Tags
Branding, Corporate Identity, Sports, Fitness
Design Challenge
The logo of HEYDAY Center is an upward flag, symbolizing the sports spirit of continuous progress and self-breakthrough.
Research
The H in the logo is composed of a symmetrical positive and negative number "1", which means reaching the peak. Blue represents rationality, professionalism and calmness, representing that HEYDAY Peak Fitness Center always uses professional data and the right way to reach the "peak".
Inspiration
The logo of HEYDAY Performance Center is a rising flag, symbolizing the sports spirit of continuous upward progress and self-breakthrough. The H in the logo is composed of a symmetrical positive and negative number "1", implying reaching the peak. Blue represents rationality, professionalism and calmness, representing that HEYDAY Performance Center always uses professional data and the right way to reach the "peak".
Project Duration
The project started in October 2024 in Suzhou, China and finished in December 2024 in Guangzhou, China.
Team Members
Creative Director:Sha Feng, Art Director: Jiayi Lu and Graphic Design: Lu Xiao.

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