D'Caramel Patisserie Hunaniaeth Brand, Dylunio Pecynnu by Olha Takhtarova is a highly esteemed winner of the very prestigious 2025 Gwobr Efydd A' Design Award in Graffeg Competition Category.

EfyddGraffeg· 2025

D'Caramel Patisserie Hunaniaeth Brand, Dylunio Pecynnu

by Olha Takhtarova

Client: Sot B&d

Gwobr Efydd A' Design Award Winner in Graffeg Category

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Colors

The Design

About D'Caramel Patisserie Hunaniaeth Brand, Dylunio Pecynnu

Mae D'Caramel Patisserie yn hunaniaeth brand a dyluniad pecynnu a grëwyd ar gyfer siop bacwaith. Mae'r system yn cynnwys logo, darluniau llawysgrifen, patrymau a blychau mewn tri maint. Mae lliwiau pastel meddal a lluniau manwl o bwdinau a motiffau botanegol yn mynegi cymeriad crefft-law y cynhyrchion. Ychwanegwyd blodyn bluebonnet Texas fel cyfeiriad lleol. Gwneir y blychau o gardbord premiwm gydag argraffu offset a gorffeniad mat. Mae torri marw manwl gywir yn caniatáu cydosod syml ac amddiffyniad ar gyfer bacwaith bregus.

The Recognition

About the Gwobr Efydd A' Design Award

Mae D'Caramel Patisserie Hunaniaeth Brand, Dylunio Pecynnu yn enillydd Gwobr Efydd A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau rhagorol sydd yn nodedig am greadigrwydd, dyfeisgarwch a chraffter. Mae enillwyr Efydd yn arteffactau medrus iawn a thrawiadol o greadigol sydd yn dilysu profiad helaeth, dychymyg a dyfeisgarwch eu dylunwyr. Disgwylir i D'Caramel Patisserie Hunaniaeth Brand, Dylunio Pecynnu fod yn wrthrych uchel ei fri, a edmygir ac a anwylir, sydd yn nodedig o broffesiynol ac arloesol. Mae'r dyluniad buddugol hwn o Wobr Efydd A' Design Award yn ymgorffori arferion gorau mewn celf, gwyddoniaeth, dylunio a thechnoleg, ac yn rhagorol am ei sylw i fanylion. Mae D'Caramel Patisserie Hunaniaeth Brand, Dylunio Pecynnu yn bodloni anghenion yn odidog, yn cyffwrdd â dyheadau, yn swyno teimladau ac yn apelio at chwilfrydedd.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Logo design, custom drawings, packaging design, and pattern creation all contributed to D'Caramel Patisserie's complete brand identity in this project. The outcome is a consistent and polished system where beautiful font, pastel hues, and detailed hand-drawn pictures emphasise the artisan aspect of the brand. Every box is visually interesting and functionally built, therefore enhancing the premium product experience.
Dimensions & Packaging: Large Box: 335mm x 254mm x 89mm
Medium Box: 203mm x 203mm x 108mm
Small Box: 105mm x 102mm x 106mm
Tags: logo design, illustration, pattern, packaging design, patisserie, pastry, bakery,
Production Technology: Made of premium cardboard, the D'Caramel Patisserie packaging guarantees durability and protection for fragile pastries. Offset printing on the boxes produces sharp, vivid pastel hues and intricate hand-drawn pictures. To improve the general visual beauty, a matte finish is used for a gentle, polished tactile sensation. Exact die-cutting and folding processes are employed to provide a sleek, functional structure that enables simple assembly and a seamless unboxing experience.
Design Challenge: The difficulty was to combine all design elements—logo, graphics, patterns, and packaging—into one smooth, sophisticated brand presence. The answer called for a balance of visual richness and clarity to guarantee aesthetic harmony across several box sizes. Integrating regional symbolism subtly into the pattern without overpowering the design demanded a nuanced approach to layout and detailing.
Research: High-end patisserie branding and color psychology were the subjects of in-depth studies meant to influence consumer impressions. Emotional impact was assessed using hand-drawn drawing techniques, which were finally selected for their genuine, handmade quality. Market comparison verified that simple design and pastel hues increase the sense of product value in the luxury dessert category.
Inspiration: Inspired by the beauty of handmade desserts and the spirit of artisanal patisserie, the design pulls from actual pastries and botanical features. Texas's bluebonnet flower incorporation gives it a local cultural flavor. This impact directed the development of intricate designs and the soft, pastel color palette that conjures warmth, elegance, and attention.
Project Duration: April 2024, Texas, US - July 2024, Texas, US
Operation Flow: Designed for simplicity and convenience, the packaging guarantees products are safe and attractively presented. The unfolding structure supports an easy and elegant reveal of the dessert inside. Each component—from the illustrated pattern to the logo placement—was carefully considered to guide customer attention and enhance the tactile experience.