Aur Graffeg · 2026
Designtide Tokyo 2024 Prif Swyddogaeth: Hunaniaeth Brand
by There There - Kazune Watanabe
- Gwobr Aur A' Design Award 2026 in Graffeg
- CLIENT: Designtide Tokyo Committee
- Estimated Number of Design Views: 93,659
- Verification code ADC2A57866 · Verify this award
Colors
About Designtide Tokyo 2024 Prif Swyddogaeth: Hunaniaeth Brand
Testun Llyfr: Mae Designtide Tokyo yn ddigwyddiad dylunio o arddangosfeydd a marchnadoedd sy'n archwilio ac yn rhannu tueddiadau newydd mewn dylunio cynnyrch a meysydd cysylltiedig. Trwy ddylunio, mae'n creu profiad trochi o egni ac emosiwn y tu hwnt i gyfryngau digidol. Wedi'i gynnal rhwng 2005 a 2012, rhannodd ddiwylliant dylunio o Tokyo â'r byd. Bob blwyddyn, cyflwynodd tua 50 o ddylunwyr gwahoddedig a dethol weithiau a oedd yn gwerthfawrogi creadigrwydd yn hytrach na masnach. Yn 2024, adfywiwyd Designtide Tokyo gyda logo newydd a gweledigaeth wedi'i hadnewyddu.
About the Gwobr Aur A' Design Award
Mae Designtide Tokyo 2024 Prif Swyddogaeth: Hunaniaeth Brand yn enillydd Gwobr Aur A' Design Award, cydnabyddiaeth aruthrol o fawreddog a roddir i ddyluniadau o'r radd flaenaf, rhyfeddol a rhagorol. Mae enillwyr Aur yn greadigaethau hynod arloesol, gweledigaethol a disglair o ysblennydd sydd yn adlewyrchu athrylith, doethineb a medrusrwydd eu dylunwyr. Disgwylir i Designtide Tokyo 2024 Prif Swyddogaeth: Hunaniaeth Brand fod yn ddyfais hynod glodfawr, arloesol a chofadwy sydd yn cyflwyno gwerth digynsail. Mae'r dyluniad buddugol hwn o Wobr Aur A' Design Award yn brosiect ysblennydd a pharchus sydd yn elwa yn fawr ac yn symud ymlaen ffiniau celf, gwyddoniaeth, dylunio a thechnoleg. Mae Designtide Tokyo 2024 Prif Swyddogaeth: Hunaniaeth Brand yn creu teimladau dwys o ddyhead, yn cynhyrfu angerdd, yn annog creadigrwydd ac yn ein cyfareddu.
Press Kit
- Unique Properties
- "Designtide Tokyo" was originally held from 2005 to 2012 and introduced Tokyo design to the world. It supported many designers who later gained international recognition. In 2024 the event was revived with a new visual identity. In a society driven by trends and empathy, the new identity needed strong impact and interactivity. The graphics change in response to viewer movement such as approaching moving away or sliding. This behavior reflects the motion of tides.
- Dimensions & Packaging
- Main Graphic Materials Wood Acrylic Fabric
Size 2 meters 5 centimeters by 10 meters
Printed Materials Poster Paper Plastic Sheet
Size A2
Technical Characteristics Digital expression reproduced through analog methods without electronic components - Tags
- Graphic, Tide, Tokyo, Design, Animation
- Production Technology
- The graphics use scanimation also known as slit animation. Movement appears only when viewers change their position or distance. No digital screens or electronic components are used. By carefully adjusting slit pitch and base imagery the work expands beyond simple animation into a more complex interactive experience. Materials include wood acrylic fabric and paper. Acrylic used at the venue was later reused.
- Design Challenge
- The challenge was to create an interactive identity that changes according to user behavior without using digital technology. Scanimation normally allows only limited frame movement. By refining slit pitch and carefully designing the base imagery we transformed this simple technique into a complex responsive visual system that encourages physical engagement.
- Research
- From the 1990s to the early 2000s Tokyo hosted many influential design events. In recent years these opportunities have declined and large collective movements have become rare despite the spread of social media. "Designtide Tokyo 2024" was launched to renew this culture. Held in November 2024 in Tokyo it welcomed more than 6000 visitors and aimed to initiate a new movement in Japanese design.
- Inspiration
- "Designtide" refers to a major movement in design. Tides are created by the gravitational force of the moon. Natural forces alone create only surface movement. The aim of this project was to build a strong movement from the ground up. In an era shaped by social media and individual presentation, this graphics created based on the concept of tides for a major design event in Tokyo.
- Project Duration
- Venue Nihonbashi Mitsui Hall Chuo ku Tokyo Japan
Dates November 27 to December 1 2024 - Operation Flow
- The project uses scanimation to let visitors experience a major movement in design. Each graphic responds to viewer actions such as approaching moving away or sliding. The image changes depending on distance and motion. This system expresses how individual gestures can create a larger collective flow. Small personal actions combine to form a powerful tide of change.
