ABA Typographic Posters Ymgyrch Hysbysebu gan Paul Robb

Mae ABA Typographic Posters Ymgyrch Hysbysebu gan Paul Robb yn enillydd uchel ei barch o'r 2026 Gwobr Arian A' Design Award mawreddog iawn yng Nghategori Cystadleuaeth Graffeg.

ArianGraffeg· 2026

ABA Typographic Posters Ymgyrch Hysbysebu

gan Paul Robb

Cleient: S6 Foundry

Enillydd Gwobr Arian A' Design Award yn y Categori Graffeg

51,317

Enillydd Gwobr Wedi'i Wirio

Gwirio Statws Gwobr ar gyfer #179734

Gweld yn A' Design Award Datganiad i'r Wasg Bathodyn Gwobr

Lliwiau

Y Dyluniad

Am ABA Typographic Posters Ymgyrch Hysbysebu

Mae Posteri Teipograffig ABA yn ymgyrch hysbysebu a grëwyd ar gyfer prifysgol gelfyddydau. Caiff posteri teipograffig fformat mawr eu hargraffu a'u gosod mewn lleoliadau trefol cyhoeddus, lle mae cynlluniau beiddgar a systemau lliw yn denu sylw. Mae pob poster yn gweithio fel marciwr ar gyfer cynnwys realiti estynedig, y mae gwylwyr yn ei gyrraedd trwy sganio'r ddelwedd brintiedig gyda ffôn clyfar. Mae'r haen realiti estynedig yn ychwanegu deunydd animeiddiedig a rhyngweithiol sy'n ymestyn y neges brintiedig. Mae'r ymgyrch yn cyflwyno addysg gelf i ddarpar fyfyrwyr mewn ffordd uniongyrchol a chyfranogol.

Y Gydnabyddiaeth

Am y Gwobr Arian A' Design Award

Mae ABA Typographic Posters Ymgyrch Hysbysebu yn enillydd Gwobr Arian A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau o'r radd uchaf, hardd a thrawiadol. Mae enillwyr Arian yn weithiau tra disglair a hynod greadigol sydd yn darlunio arbenigedd, dawn a chraffter rhagorol eu dylunwyr. Disgwylir i ABA Typographic Posters Ymgyrch Hysbysebu fod yn waith gwych ac esiampl, yn nodedig o broffesiynol ac yn ddwfn arloesol. Mae'r dyluniad buddugol hwn o Wobr Arian A' Design Award yn ddyfais hynod nodedig a edmygir sydd yn elwa ac yn symud ymlaen ffiniau celf, gwyddoniaeth, dylunio a thechnoleg. Mae ABA Typographic Posters Ymgyrch Hysbysebu yn greadigaeth y cenfigennir wrthi yn eang, sydd yn deffro dyheadau, yn cyflwyno teimladau cadarnhaol ac yn cynnau rhyfeddod a syndod.

Y Tu Ôl i'r Dyluniad

Pecyn i'r Wasg

Credydau, aelodau tîm a manylion technegol a ddarparwyd gan y dylunydd.

Priodweddau Unigryw: This project is a public visual advertising campaign combining expressive typography and augmented reality to promote an arts university and engage prospective students. Large-scale typographic posters operate as both communication and invitation, activating curiosity in urban spaces. Through AR interaction, static visuals transform into immersive experiences, positioning typography as a gateway to creativity, exploration, and contemporary artistic education.
Dimensiynau a Phecynnu: The project consists of large-format printed posters installed in public urban locations, produced in standard outdoor advertising dimensions. The AR component is accessible via smartphones using marker-based image recognition. Digital content is optimized for real-time interaction, ensuring compatibility across common mobile operating systems and screen resolutions.
Tagiau: Typography, visual communication, advertising campaign, augmented reality, student engagement, art education, public space design, interactive posters, cultural promotion, creative discovery, graphic design, urban communication
Technoleg Cynhyrchu: The campaign was developed through a hybrid graphic and digital workflow with AR. Typography-driven posters were designed for large-format print using custom layouts and color systems. Augmented reality layers were implemented using mobile-based AR platforms, linking printed triggers to animated and interactive digital content. The integration of physical and digital media was tested on-site to ensure accessibility, responsiveness, and visual coherence.
Her Dylunio: The main challenge was transforming institutional communication into an engaging public experience. Internally, the project required balancing experimental typography with clarity and accessibility. Externally, it demanded reliable AR performance in uncontrolled urban conditions. Ensuring seamless interaction between printed media and digital layers while maintaining visual impact required extensive testing, refinement, and cross-disciplinary coordination.
Ymchwil: Type of Research: practice-based visual communication research. Research Objectives: to engage prospective students through interactive typography. Methodology: integration of graphic design and AR interaction. Data Collection and Tools Used: visual testing, mobile AR platforms, large-format prototyping. Participants or Experiments: public users in urban environments. Results: increased engagement and curiosity. Insights and Impacts: enhanced visibility of art education through immersive communication.
Ysbrydoliaeth: The project was inspired by the need to communicate artistic education beyond traditional institutional language. Drawing from contemporary graphic culture, typographic experimentation, and urban visual systems, the campaign reframes typography as an experiential medium. The objective was to speak directly to young creatives, encouraging discovery, participation, and personal engagement through curiosity-driven interaction rather than didactic messaging.
Hyd y Prosiect: The project was developed and implemented in 2025 in Italy. It was designed as a public-facing campaign and installed across selected urban locations, where it engaged prospective students through physical posters and augmented reality experiences, supporting the university’s enrollment and cultural outreach activities.
Llif Gweithrediad: The campaign begins as a typographic message encountered in public space. Viewers are invited to scan the posters using their mobile devices, triggering augmented reality content that expands the visual narrative. The interaction transforms passive viewing into active exploration, creating a memorable experience that communicates the university’s creative approach and encourages deeper interest and participation.
Aelodau'r Tîm: Paul Robb, Moria Bartoloni, Tommaso Paganini
Cydnabyddiaeth Delweddau: Paul Henry Robb