Huashan Rock Art Festival Hunaniaeth Weledol Gŵyl gan Lin Shi, Yan Huang and Hongmei Wu

Mae Huashan Rock Art Festival Hunaniaeth Weledol Gŵyl gan Lin Shi, Yan Huang and Hongmei Wu yn enillydd uchel ei barch o'r 2026 Gwobr Efydd A' Design Award mawreddog iawn yng Nghategori Cystadleuaeth Graffeg.

EfyddGraffeg· 2026

Huashan Rock Art Festival Hunaniaeth Weledol Gŵyl

gan Lin Shi, Yan Huang and Hongmei Wu

Cleient: Zhejiang Sci-Tech University

Enillydd Gwobr Efydd A' Design Award yn y Categori Graffeg

8,704

Enillydd Gwobr Wedi'i Wirio

Gwirio Statws Gwobr ar gyfer #180050

Gweld yn A' Design Award Datganiad i'r Wasg Bathodyn Gwobr

Lliwiau

Y Dyluniad

Am Huashan Rock Art Festival Hunaniaeth Weledol Gŵyl

Mae Gŵyl Celf Graig Huashan yn system hunaniaeth weledol a grëwyd ar gyfer gŵyl ddiwylliannol yn Chongzuo, Guangxi, Tsieina. Mae'r hunaniaeth yn troi pictograffau hynafol o safle celf graig Huashan yn graffigau geometrig syml. Mae palet du a gwyn ac arwynebau gweadog yn dwyn i gof rwbiadau cerrig a chraig wedi'i hindreulio. Caiff posteri eu creu mewn fformatau tirlun a phortread ar gyfer printiau bach ac arddangosfeydd awyr agored mawr. Mae'r cymwysiadau printiedig yn defnyddio deunyddiau wedi'u hailgylchu ac inciau planhigol. Y nod yw gwneud treftadaeth hynafol yn glir ac yn hygyrch i wylwyr modern.

Y Gydnabyddiaeth

Am y Gwobr Efydd A' Design Award

Mae Huashan Rock Art Festival Hunaniaeth Weledol Gŵyl yn enillydd Gwobr Efydd A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau rhagorol sydd yn nodedig am greadigrwydd, dyfeisgarwch a chraffter. Mae enillwyr Efydd yn arteffactau medrus iawn a thrawiadol o greadigol sydd yn dilysu profiad helaeth, dychymyg a dyfeisgarwch eu dylunwyr. Disgwylir i Huashan Rock Art Festival Hunaniaeth Weledol Gŵyl fod yn wrthrych uchel ei fri, a edmygir ac a anwylir, sydd yn nodedig o broffesiynol ac arloesol. Mae'r dyluniad buddugol hwn o Wobr Efydd A' Design Award yn ymgorffori arferion gorau mewn celf, gwyddoniaeth, dylunio a thechnoleg, ac yn rhagorol am ei sylw i fanylion. Mae Huashan Rock Art Festival Hunaniaeth Weledol Gŵyl yn bodloni anghenion yn odidog, yn cyffwrdd â dyheadau, yn swyno teimladau ac yn apelio at chwilfrydedd.

Y Tu Ôl i'r Dyluniad

Pecyn i'r Wasg

Credydau, aelodau tîm a manylion technegol a ddarparwyd gan y dylunydd.

Priodweddau Unigryw: This project is a contemporary visual identity system for the Huashan Rock Art Festival, which transforms ancient pictographs into minimalist graphics using a black and white color scheme to evoke archaeological stone rubbings. Its strength lies in systematically balancing archaeological authenticity with modern visual communication, creating a universal and accessible visual language. The design establishes a new paradigm for cultural preservation through innovative design thinking, making ancient heritage dynamically relevant while preserving its spiritual essence.
Dimensiynau a Phecynnu: For design/small posters:

Horizontal (landscape): 370mm (width) x 210mm (height)

Vertical (portrait): 210mm (width) x 297mm (height)

For larger outdoor displays:

Horizontal (landscape): 1200mm (width) x 680mm (height)

Vertical (portrait): 600mm (width) x 900mm (height)
Tagiau: Art Festival, Huashan, Exhibition Branding
Technoleg Cynhyrchu: The design employs principles of the International Typographic Style, utilizing a monochromatic palette and geometric simplification to translate ancient motifs into contemporary graphics. Textured treatments mimic weathered rock surfaces, while hierarchical arrangements on stacked stones replicate original ceremonial compositions. The digital-first approach ensures versatility across media, with physical applications incorporating recycled materials and plant-based inks to align with sustainable practices.
Her Dylunio: The greatest challenge was balancing archaeological authenticity with contemporary visual communication. Internally, we navigated historical complexities—interpreting 2000-year-old pictographs with limited contextual records—and social expectations of making heritage resonate across generations. Externally, constraints included materializing the design sustainably (sourcing recycled materials, plant-based inks) and ensuring digital adaptability while preserving the tactile essence of rock art. Overcoming these required a methodology that transforms ancient motifs into a universal visual language without oversimplifying cultural significance.
Ymchwil: Type of Research: Cultural visual translation and brand communication
Objectives: To explore how prehistoric, non-verbal cultural heritage such as Huashan rock art can be transformed into a visual language accessible to contemporary audiences.
Methodology: Image analysis, symbol deconstruction, and graphic experimentation were used to reorganize figures, rhythms, and spatial relations from the original rock art.
Tools: Graphic design software, visual analysis, and layout prototyping.
Participants: General public and non-specialist viewers.
Results: The study shows that reducing textual explanation while emphasizing visual rhythm lowers cultural interpretation barriers.
Insights & Impact: The project offers a transferable approach for visual communication of cultural heritage in modern contexts.
Ysbrydoliaeth: The inspiration stems from the desire to bridge the temporal and cultural divide between contemporary audiences and the 2,000 years old Huashan Rock Art, a UNESCO World Heritage site. The project was motivated by the need to make ancient cultural heritage emotionally resonant and visually accessible to modern viewers, while preserving its authentic significance. The design draws inspiration from the ritual scenes and stacked stone compositions of the original rock art, reinterpreting them through a minimalist and systematic visual language.
Hyd y Prosiect: The project was developed between February 2025 and November 2025. Research and design were conducted at Zhejiang Sci-Tech University. The project is based on the Huashan Rock Art site in Chongzuo, Guangxi, China, and was produced as a visual communication proposal for the Huashan Rock Art Festival.
Llif Gweithrediad: This poster series translates the visual logic of Hua shan rock art into a contemporary graphic language. Viewers do not need prior historical knowledge; meaning emerges through observation. Symbols are enlarged, fragmented, and re-composed to guide the eye across the surface. Through contrast, repetition, and negative space, the posters simulate the act of discovering images on a cliff, turning viewing into a slow, participatory reading experience that strengthens cultural memory through visual engagement.
Aelodau'r Tîm: Team Leader: Xuguang Zhu
Team Leader: Chao Yang
Designer: Lin Shi
Designer: Linlong Qin
Designer: Yilin Wang
Designer: Ying Xu
Designer: Yaying Mao
Designer: Mengsheng Wang
Designer: Yichen Zhu
Designer: Yan Huang
Team Leader: Hongmei Wu
Cydnabyddiaeth Delweddau: Image #1: Creator Lin Shi, Vertical Poster of Huashan Rock Paintings, 2025.