PatchU Hunaniaeth Brand, Dylunio Cymeriadau by Chungsheng Chen, Enyang Chen and Wanyun Lo is a highly esteemed winner of the very prestigious 2026 Gwobr Haearn A' Design Award in Graffeg Competition Category.

HaearnGraffeg· 2026

PatchU Hunaniaeth Brand, Dylunio Cymeriadau

by Chungsheng Chen, Enyang Chen and Wanyun Lo

Client: Tainan University of Technology/Product Design Department

Gwobr Haearn A' Design Award Winner in Graffeg Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About PatchU Hunaniaeth Brand, Dylunio Cymeriadau

Prosiect brandio a dylunio cymeriadau yw PatchU sy'n troi ffabrigau dillad gwely dros ben yn deganau meddal ac ategolion ffordd o fyw. Caiff y ffabrigau eu didoli yn ôl maint, gwead a thôn, ac yna eu gwnïo'n ffigyrau cydymaith syml gan ddefnyddio patrymau hyblyg. Cedwir pwytho gweladwy a chlytwaith fel rhan o hunaniaeth y brand, felly mae pob darn ychydig yn wahanol i'r nesaf. Mae'r pecynnu a'r darluniau'n esbonio tarddiad y deunyddiau. Y nod yw rhoi gwerth newydd i decstilau dros ben a lle cynnes iddynt ym mywyd bob dydd.

The Recognition

About the Gwobr Haearn A' Design Award

Mae PatchU Hunaniaeth Brand, Dylunio Cymeriadau yn enillydd Gwobr Haearn A' Design Award, cydnabyddiaeth fawreddog a roddir i ddyluniadau da sydd yn bodloni'r gofynion proffesiynol a diwydiannol a ddisgwylir gan greadigaethau wedi'u dylunio'n dda. Mae enillwyr Haearn yn dangos medrusrwydd mawr, arbenigedd uchel, dealltwriaeth arbenigol a gallu creadigol eu crewyr. Disgwylir i PatchU Hunaniaeth Brand, Dylunio Cymeriadau fod yn greadigaeth uchel ei bri, a edmygir ac a anwylir, sydd yn ymarferol ac yn arloesol. Mae'r dyluniad buddugol hwn o Wobr Haearn A' Design Award yn integreiddio arferion gorau'r diwydiant ac mae ganddo nodweddion technegol cymwys wedi'u cysylltu â gwybodaeth ymarferol a dawn. Parchir PatchU Hunaniaeth Brand, Dylunio Cymeriadau am ei drylwyredd ac fe'i dyluniwyd i ddarparu gwelliannau ansawdd bywyd sydd yn helpu i wneud y byd yn lle gwell.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: A circular design brand that transforms leftover bedding fabrics into character IP series based plush toys and lifestyle accessories, establishing a new business model for company by converting surplus materials into value added products. Rather than focusing solely on material reuse, it highlights healing, companionship, and emotional value. Sewing traces and patchwork logic, and imperfect connections shape the visual identity, making each piece unique and sustainability part of everyday life.
Tags: Branding, Circular Design, Upcycled Leftover, Plush Toy, Character IP Economy.
Production Technology: PatchU is realized through existing bedding manufacturing capabilities, reintroducing leftover fabrics that cannot return to mass production as the brand’s core material. Fabrics are sorted by size, texture, and tone, then transformed into plush companion products using flexible patterns. Visible stitching and patchwork are intentionally preserved as brand features. Through small-batch making and manual adjustment, each piece retains natural variation, allowing production to reflect PatchU’s values of warmth, imperfection, and individuality while ensuring a consistent and authentic brand experience.
Design Challenge: The main challenge for PatchU was avoiding being perceived as merely an eco or recycled-material brand. Leftover fabrics are often associated with low value, making it difficult to build emotional connection and trust. In addition, variations in fabric size, color, and texture challenged product consistency. Rather than hiding these imperfections, PatchU embraced them as brand characteristics. Through patching, stitching, and a gentle visual language, the brand reframed difference as individuality, shifting attention from material origin to emotional companionship and redefining how circular brands are perceived.
Research: PatchU approaches brand and product design by rethinking how leftover fabrics from the bedding manufacturing process can be transformed into everyday objects that people feel comfortable using, connecting with, and keeping as long-term companions. The brand treats these leftover materials as unfinished elements, giving them new roles and emotional meaning through patching, stitching, and reassembly. As the brand evolves, PatchU reflects on people’s expectations of healing, companionship, and everyday objects, translating these feelings into gentle forms, a recognizable visual system, and an approachable brand tone. Feedback shows that compared to direct environmental messaging, people are more likely to understand and accept circular values through feelings of being cared for and accompanied. With emotion at its core, PatchU creates a brand experience where sustainability naturally becomes part of everyday life and is felt rather than explained.
Inspiration: The name is derived from patch, meaning repair and reconnection, reflecting the reuse of leftover bedding fabrics. The letter U represents you, linking the act of repair with the person being cared for. Beyond material regeneration, the name expresses emotional connection and companionship. It embodies sustainability, healing, and vitality, transforming repair into a gentle, human centered experience rooted in everyday life.
Project Duration: The PatchU brand was conceived and planned in November 2025, with the development of the overall brand direction and product concepts initiated at the same time. In January 2026, the design of the IP characters began, gradually completing character definition and visual expression. In February 2026, the PatchU trademark and related intellectual property were formally filed, establishing a foundation for brand identity and future applications.
Operation Flow: PatchU collects leftover fabrics from bedding production and reorganizes them by texture and tone before redesigning them into simplified plush and companion products. Through patching and stitching, fabrics are transformed into warm, character-driven objects, with visible seams becoming part of the story. Interaction goes beyond use, as products are meant to be hugged, carried, and lived with. Through packaging and visual storytelling, PatchU helps users understand the meaning behind each piece, turning leftover materials into emotional connections and more meaningful everyday experiences.
Patents: Copyright belongs to acdesign associates International Co.,Ltd.
Trademark (2026) Trademark Holder: Caliphil Enterprise Co., Ltd.
Team Members: ChungSheng Chen
EnYang Chen
WanYun Lo
TingYuan Lin
Tainan University of Technology/ Product Design Department
acdesign associates International Co.,Ltd
Caliphil Enterprise Co., Ltd.
Image Credits: Image#1~#5: acdesign associates International Co., Ltd.