DuePiùTre – Più Che Hamburger Hunaniaeth Weledol by Laura Ferrario is a highly esteemed winner of the very prestigious 2017 Gwobr Efydd A' Design Award in Graffeg Competition Category.
EfyddGraffeg· 2017
DuePiùTre – Più Che Hamburger Hunaniaeth Weledol
Client: Ferrariodesign
Gwobr Efydd A' Design Award Winner in Graffeg Category
Verified Award Winner
Verify Award Status for #57055The Design
About DuePiùTre – Più Che Hamburger Hunaniaeth Weledol
Mae DuePiùTre yn bistrot bach sy'n cynnig Nid yn unig Hamburgers, ond hefyd pastrami a chwrw can cyw iâr, i gyd yn cael eu hailymweld â chynhyrchion Eidalaidd ffres a dilys. Dewiswyd y ci tarw oherwydd yn ystod y Rhyfel Byd Cyntaf roedd yn fasgot i Lynges yr Unol Daleithiau, ac oherwydd ei fod yn gi anwes un o bartneriaid y bistrot. I wneud yn iawn am enw dyfeisiedig y lle, mae'r dyluniad yn cynnwys het cogydd ar gyfer y ci tarw a thaliad sy'n ceisio cyfleu'r syniad o sefydliad sy'n cynnig bwyd mewn ffordd fwy uniongyrchol.
The Recognition
About the Gwobr Efydd A' Design Award
Mae DuePiùTre – Più Che Hamburger Hunaniaeth Weledol yn enillydd Gwobr Efydd A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau rhagorol sydd yn nodedig am greadigrwydd, dyfeisgarwch a chraffter. Mae enillwyr Efydd yn arteffactau medrus iawn a thrawiadol o greadigol sydd yn dilysu profiad helaeth, dychymyg a dyfeisgarwch eu dylunwyr. Disgwylir i DuePiùTre – Più Che Hamburger Hunaniaeth Weledol fod yn wrthrych uchel ei fri, a edmygir ac a anwylir, sydd yn nodedig o broffesiynol ac arloesol. Mae'r dyluniad buddugol hwn o Wobr Efydd A' Design Award yn ymgorffori arferion gorau mewn celf, gwyddoniaeth, dylunio a thechnoleg, ac yn rhagorol am ei sylw i fanylion. Mae DuePiùTre – Più Che Hamburger Hunaniaeth Weledol yn bodloni anghenion yn odidog, yn cyffwrdd â dyheadau, yn swyno teimladau ac yn apelio at chwilfrydedd.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- DuePiuTre is a small bistrot based on the idea of proposing not just hamburgers, but also pastrami and beer can chicken all revisited and spiced up with fresh and genuine Italian products. The choice of the bulldog was made both because it had been the mascot of the United States Navy, and because it is the dog owned by one of the partners. The project was handled at 360 degrees, from the brand to the signage, from the website to social networks, from the wallpaper to the decor of the interior.
- Tags
- Logo, Brand, Brand identity, Digital, Exhibition, Social media, Sign, Promotion
- Production Technology
- The bistrot mood is based on the concept of healthy and environmentally friendly food, so we tried to use natural materials such as wood, iron, paper and recycled cardboard.
- Design Challenge
- The hardest thing was to find a solution to the flowers in the vases because there was little light and they all dried out. Finally, we created photographic postcards of flowers and applied them to the sticks we then planted in the clay pots: the result was an innovative garden.
- Inspiration
- A reliable and easy dog, which, however has a well defined personality, all of which perfectly reflects the values of the bistrot. Both the name and the symbol did not convey the idea of food, so by means of the chef's hat and pay off it was possible to highlight what the restaurant really offers: more than hamburgers with an Italian taste. Yellow is the color of the sun, of joy, of dynamism and creativity, of wisdom and of the word. Yellow and black are the most powerful combination.
- Project Duration
- The project started in April 2015 in Milano and is going on now concerning social and communication
- Team Members
- Creative Director: Laura Ferraio
Photo: Sauro Sorana, Chiara Zoppei
Copy: Mauro Marinoni, Chiara Villa - Image Credits
- Fotoforma
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