Fattoria il Gambero - Winery Hunaniaeth Weledol by Laura Ferrario is a highly esteemed winner of the very prestigious 2017 Gwobr Haearn A' Design Award in Graffeg Competition Category.
HaearnGraffeg· 2017
Fattoria il Gambero - Winery Hunaniaeth Weledol
Client: Ferrariodesign
Gwobr Haearn A' Design Award Winner in Graffeg Category
Verified Award Winner
Verify Award Status for #57420The Design
About Fattoria il Gambero - Winery Hunaniaeth Weledol
Gosododd Fattoria il Gambero ei hun ar y farchnad gydag ymagwedd ddeinamig a chyfoes, er mwyn cyfoethogi ei hanes ei hun, sy'n dyddio'n ôl i 1880. Dyma'r rheswm dros nod masnach yr arddull “G”; mae'n cyfleu'r ymdeimlad o gorcsgriw yn dadgorcio potel ac mae'n debyg i'r ffordd sy'n arwain at y cwmni. Mae'r ffont sans serif yn ychwanegu sylwedd at y symbol braidd haniaethol hwn ac yn cysylltu ei orffennol hynafol yn ddiwrthdro â'r presennol. Mae'r lliwiau'n rhoi cyffyrddiad arloesol i'r ddelwedd gyfan, tra bod rhai nodweddion o'r gorffennol yn cael eu cadw, er enghraifft, ym mhapur boglynnog y Llyfryn.
The Recognition
About the Gwobr Haearn A' Design Award
Mae Fattoria il Gambero - Winery Hunaniaeth Weledol yn enillydd Gwobr Haearn A' Design Award, cydnabyddiaeth fawreddog a roddir i ddyluniadau da sydd yn bodloni'r gofynion proffesiynol a diwydiannol a ddisgwylir gan greadigaethau wedi'u dylunio'n dda. Mae enillwyr Haearn yn dangos medrusrwydd mawr, arbenigedd uchel, dealltwriaeth arbenigol a gallu creadigol eu crewyr. Disgwylir i Fattoria il Gambero - Winery Hunaniaeth Weledol fod yn greadigaeth uchel ei bri, a edmygir ac a anwylir, sydd yn ymarferol ac yn arloesol. Mae'r dyluniad buddugol hwn o Wobr Haearn A' Design Award yn integreiddio arferion gorau'r diwydiant ac mae ganddo nodweddion technegol cymwys wedi'u cysylltu â gwybodaeth ymarferol a dawn. Parchir Fattoria il Gambero - Winery Hunaniaeth Weledol am ei drylwyredd ac fe'i dyluniwyd i ddarparu gwelliannau ansawdd bywyd sydd yn helpu i wneud y byd yn lle gwell.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Fattoria il Gambero positioned itself on the market with a well-balanced approach in between the dynamic and the contemporary, while still greatly relying on its history, which dates back to 1880. The intention was thus to imbue the entire image with innovation, color and contemporaneity, while maintaining all the characteristics of the past, as in the embossed paper used for the Brochure. This project was handled at 360°, from the brand to the labels, from the website to the brochure. All communication was based on the owner's family, a big family who followed his father in a big project. The names of the wines found their inspiration in the horses of the owner’s grandfather.
- Tags
- Logo, Brand, Brand identity, Digital, Exhibition, Sign, Promotion, Print
- Production Technology
- The cleanliness and modernity of the wine labels, printed on a coated paper, was contrasted with the embossed paper of the brochure or the uncoated paper business cards to convey two different feelings: modernity, but backed by history.
- Inspiration
- The origin of the logo was a stylized G which conveyed the sense of a corkscrew uncorking a bottle and at the same time looked like the road leading to the company. The sans serif font makes this not entirely defined symbol more substantial and solid. The burgundy color was chosen to represent a full-bodied red wine like the Pinot Nero, one of the company’s battle horses. For labels the symbol G was used as a graphic sign, the colors reflects the type of wine: for younger wines the label is clear with colorful graphics while for wines most important the label base is colored with darker and shiny graphics.
- Project Duration
- The project started in April 2004 an finish on May 2013
- Team Members
- Creative Director: Laura Ferrario
Photo: Sauro sorana - Image Credits
- Fotoforma
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