Destination Paris Bercy Hunaniaeth Brand by Fanny De Bray is a highly esteemed winner of the very prestigious 2020 Gwobr Haearn A' Design Award in Graffeg Competition Category.

HaearnGraffeg· 2020

Destination Paris Bercy Hunaniaeth Brand

by Fanny De Bray

Client: Made For You

Gwobr Haearn A' Design Award Winner in Graffeg Category

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Colors

The Design

About Destination Paris Bercy Hunaniaeth Brand

Mae Destination Paris Bercy yn hunaniaeth weledol a grëwyd ar gyfer cyrchfan digwyddiadau ym Mharis. Mae'r hunaniaeth yn cyflwyno ardal Paris Bercy fel lle lle gall gweithwyr proffesiynol a'r cyhoedd ehangach gynnal digwyddiadau. Mae'r cysyniad yn tynnu ar ddyddiaduron teithio a chardiau post gwyliau. Argraffir y logo fel stamp pasbort ac mae'n gweithredu fel label ansawdd. Dangosir pob partner gan logo ar ffurf stamp, gan ffurfio un llofnod sy'n uno arbenigedd amrywiol. Mae border glas, gwyn a choch yn atgoffa rhywun o hen amlenni post awyr a swyn Ffrengig. Cymhwysir yr hunaniaeth i gerdyn busnes, llyfryn a gwefan.

The Recognition

About the Gwobr Haearn A' Design Award

Mae Destination Paris Bercy Hunaniaeth Brand yn enillydd Gwobr Haearn A' Design Award, cydnabyddiaeth fawreddog a roddir i ddyluniadau da sydd yn bodloni'r gofynion proffesiynol a diwydiannol a ddisgwylir gan greadigaethau wedi'u dylunio'n dda. Mae enillwyr Haearn yn dangos medrusrwydd mawr, arbenigedd uchel, dealltwriaeth arbenigol a gallu creadigol eu crewyr. Disgwylir i Destination Paris Bercy Hunaniaeth Brand fod yn greadigaeth uchel ei bri, a edmygir ac a anwylir, sydd yn ymarferol ac yn arloesol. Mae'r dyluniad buddugol hwn o Wobr Haearn A' Design Award yn integreiddio arferion gorau'r diwydiant ac mae ganddo nodweddion technegol cymwys wedi'u cysylltu â gwybodaeth ymarferol a dawn. Parchir Destination Paris Bercy Hunaniaeth Brand am ei drylwyredd ac fe'i dyluniwyd i ddarparu gwelliannau ansawdd bywyd sydd yn helpu i wneud y byd yn lle gwell.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Made for you worked with a team of event and meeting experts on their new project: offer professionals and a wider public a unique and memorable place to host their events. Through a new visual identity and a website, Made for you packaged Paris Bercy area as a destination where everyday is an event. Destination Paris Bercy is not only a place to host events, a hub of services and a responsive space that can welcome tailor made projects; it is the place where work meets life. Made for you found its tone of voice in travel diaries to create a travel guide to Paris Bercy and its visual references in holiday postcards to create a correspondence with the public. The logo, printed just like a passport stamp, is a label of quality, clear and dynamic just like the actors of Destination Paris Bercy. They are each represented by their logo in a stamp shape, creating a single signature identity to unify their diverse expertise. The typical French postcard blue white and red Marie-Louise is a reminder of the made in France quality and charm of the place. Made for you is making sure every communication point such as the brochure, newsletter, blog, website and manifesto are sending a unique message the world over: come discover Destination Paris Bercy.
Dimensions & Packaging: Business card : 85 X 55 mm
booklet : A4
Tags: event, business, graphic design, paris
Production Technology: Logo
Business card
booklet
Web site
Inspiration: The idea is to take a Marie-louise inspired by the old aerial envelopes which is a symbol recognizable by foreigners and provincials.
Project Duration: Le projet a démarré en mai 2016 après avoir remporté l'appel d'offre. Le site a été lancé fin 2017. Puis en 2018, il y a eu la plaquette puis la vidéo.
Team Members: Fanny de Bray (Creative director)
Louise Lecarpentier (Copywriter)
Damien Virot (Web developer)
Image Credits: Photographe : Maxime Huriez