Menogga Dylunio Brandio by 1983Asia is a highly esteemed winner of the very prestigious 2020 Gwobr Efydd A' Design Award in Graffeg Competition Category.

EfyddGraffeg· 2020

Menogga Dylunio Brandio

by 1983Asia

Client: 1983Asia

Gwobr Efydd A' Design Award Winner in Graffeg Category

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Colors

The Design

About Menogga Dylunio Brandio

Mae Menogga yn ddyluniad brandio sy'n seiliedig ar ddiwylliant lleiafrif Zhuang yn Tsieina. Mae traddodiad Zhuang yn dal chwedl bod pobl yn cael eu geni o flodau, ac mae'r dduwies Menogga yn dal i gael ei hanrhydeddu heddiw. Mae hunaniaeth y brand yn mynegi'r ysbryd benywaidd, caredigrwydd a goddefgarwch a geir yn y chwedl hon. Cafodd delweddau ffabrig traddodiadol Zhuang eu sganio a'u hail-lunio gyda meddalwedd dylunio digidol i ffurfio system weledol fodern. Cymhwysir yr hunaniaeth i ddillad, deunydd pacio ac ymbarelau, gan ddefnyddio stampio poeth, brodwaith a fflocio. Y nod yw rhannu diwylliant Guangxi â chynulleidfa ehangach.

The Recognition

About the Gwobr Efydd A' Design Award

Mae Menogga Dylunio Brandio yn enillydd Gwobr Efydd A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau rhagorol sydd yn nodedig am greadigrwydd, dyfeisgarwch a chraffter. Mae enillwyr Efydd yn arteffactau medrus iawn a thrawiadol o greadigol sydd yn dilysu profiad helaeth, dychymyg a dyfeisgarwch eu dylunwyr. Disgwylir i Menogga Dylunio Brandio fod yn wrthrych uchel ei fri, a edmygir ac a anwylir, sydd yn nodedig o broffesiynol ac arloesol. Mae'r dyluniad buddugol hwn o Wobr Efydd A' Design Award yn ymgorffori arferion gorau mewn celf, gwyddoniaeth, dylunio a thechnoleg, ac yn rhagorol am ei sylw i fanylion. Mae Menogga Dylunio Brandio yn bodloni anghenion yn odidog, yn cyffwrdd â dyheadau, yn swyno teimladau ac yn apelio at chwilfrydedd.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: 1983ASIA did this project for discovering the traditional culture from the Zhuang minority in China. The Zhuang minority culture has a legend that human are born from flowers, and today they still worship the goddess named Menogga. Even Menogga is a legend story belongs to a minority, but 1983ASIA still find the beauty behind this story. This concept explains the Zhuang natural connotations of the female spirit, fraternity and tolerance.We injected this concept into the brand.
Dimensions & Packaging: Over bright oil, hot stamping, hot silver, hot laser, embroidery, flocking
Tags: Package design, branding design, traditional culture, Asian design
Production Technology: 1983ASIA team conducted cultural research into Menogga. However, Menogga is a traditional image which is too ancient. Therefore, We scanned the traditional Zhuang minority fabric Menogga image and designed through AI, PS and other software. Except the visual brand design, 1983ASIA also designed derivatives such as clothing, package and umbrella etc.
Design Challenge: The emphasis of this project is Chinese minority culture, bring the ancient not known culture to the daily life with modern design skills. The long-term goal of this project is make people understand the insight of our culture and enjoy the minority history.
Research: Chinese minority culture. 1983ASIA went to Guangxi province to do the research. The research was done through collect information by talked to Zhuang minority people who live in there, and read relative articles.
Inspiration: The Menogga goddess are the inspiration source for the design this time. There are more than 50 minorities in China, and 1983ASIA designed this project show the amazing culture from the Zhuang minority to the world. 1983ASIA brings the traditional character form their culture with modern design for inheriting, and making Menogga become a promoter of Guangxi province aesthetics culture is our design goal.
Project Duration: this project finished in March 2018 in Guangxi China
Operation Flow: The most important part of branding is the spirit which include the story behind, impressive image and aesthetic communication. Menogga retains the aesthetic feelings of many matriarchal societies and extends the aesthetic characteristics of women’s aesthetics, therefore, 1983ASIA designed from females perspective to transform the emotion to people. Also, the historical stories behind combine with modern design skills make communication more effective.
Patents: 1983ASIA
Team Members: Susu
Yao
Li Hong Yu
He Jing
Cai Xiu Ling
Image Credits: 1983ASIA