Meat n Beer Dyluniad Brand by Mateus Matos Montenegro is a highly esteemed winner of the very prestigious 2020 Gwobr Efydd A' Design Award in Graffeg Competition Category.
EfyddGraffeg· 2020
Meat n Beer Dyluniad Brand
Client: Meat n Beer
Gwobr Efydd A' Design Award Winner in Graffeg Category
Verified Award Winner
Verify Award Status for #87395The Design
About Meat n Beer Dyluniad Brand
Mae Meat n Beer yn cael ei ystyried yn siop flaenllaw sy'n gwerthu cigoedd a chwrw arbenigol. Daeth yr ysbrydoliaeth ar gyfer y logo o uno eu dau gynnyrch blaenllaw. O bennau gwartheg traddodiadol gyda'u cyrn pigfain, wedi'u trawsnewid gyda dyluniad eiconig mewn fector ffrâm weiren wladaidd fodern, gan ryngweithio â'r elfen draddodiadol arall, y botel gwrw. Mae'r undeb mewn gofod cadarnhaol a negyddol, yn gryno ac yn gain i mewn i un symbol lle mae testun a delwedd yn ffurfio delwedd sengl. Mae'r deipograffeg yn chwarae ac yn cymysgu ffont Ddiwydiannol hen arddull gyda Sgript fwy modern.
The Recognition
About the Gwobr Efydd A' Design Award
Mae Meat n Beer Dyluniad Brand yn enillydd Gwobr Efydd A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau rhagorol sydd yn nodedig am greadigrwydd, dyfeisgarwch a chraffter. Mae enillwyr Efydd yn arteffactau medrus iawn a thrawiadol o greadigol sydd yn dilysu profiad helaeth, dychymyg a dyfeisgarwch eu dylunwyr. Disgwylir i Meat n Beer Dyluniad Brand fod yn wrthrych uchel ei fri, a edmygir ac a anwylir, sydd yn nodedig o broffesiynol ac arloesol. Mae'r dyluniad buddugol hwn o Wobr Efydd A' Design Award yn ymgorffori arferion gorau mewn celf, gwyddoniaeth, dylunio a thechnoleg, ac yn rhagorol am ei sylw i fanylion. Mae Meat n Beer Dyluniad Brand yn bodloni anghenion yn odidog, yn cyffwrdd â dyheadau, yn swyno teimladau ac yn apelio at chwilfrydedd.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Meat n 'Beer was thought to be a reference store in the sale of Meats and Special Beers. From internationally famous brands to national reference beers, and meats with Kobe Beef from waygu. The logo came from the junction of the two products, uniting in a single symbol, using the negative space for that, where text and image form a single image. The drawing made from straight lines makes a strong and sturdy shape with an artisan shaped style.
- Dimensions & Packaging
- Packaging and the paper bags came in various shapes for each type and size of product.
- Tags
- Meat, beer, store, kobe, brand, logotype, packaging, design, prime
- Production Technology
- Several pieces were produced, from kraf paper bags printed on offset, corten steel facade plate, growler bottle and silk screen printed cups, thermal bags, business cards, wrapping paper and a wooden box with the logo cut out laser for special gifts.
- Design Challenge
- The two main challenges were to use common and well-known forms and used in a unique and innovative way incorporating elegance and authenticity.
- Research
- The survey was conducted with a group of consumers and friends of the owners, both in the preparation of the briefing and in the brand approval focus group.
- Inspiration
- Inspired by the traditional cattle heads with their pointed horns, we transform this iconic design into a modern, rustic wireframe vector shape, interacting with another traditional element, the longneck beer bottle. The two unite in a positive and negative, succinct and elegant way.
- Project Duration
- Started in july 2016, and ended with the opening of the second store in december 2018.
- Operation Flow
- The design was done thinking together with the architecture project, so that the whole of the store and brand was integrated.
- Team Members
- Mateus Matos Montenegro
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