Cells Poster by Shenzhen Shen Wenjiao Design Co., Ltd.

Cells Poster by Shenzhen Shen Wenjiao Design Co., Ltd. is a highly esteemed winner of the very prestigious 2020 Gwobr Arian A' Design Award in Graffeg Competition Category.

ArianGraffeg· 2020

Cells Poster

by Shenzhen Shen Wenjiao Design Co., Ltd.

Client: Piy

Gwobr Arian A' Design Award Winner in Graffeg Category

58,577

Verified Award Winner

Verify Award Status for #88427

View at A' Design Award Press Release Award Badge

Colors

The Design

About Cells Poster

Ar Orffennaf 19, 2017, cododd PIY adeilad bach ym Melbourne, Awstralia. Mae'n gastell bach wedi'i ymgynnull o 761 o gydrannau, ac fe wnaethant ei enwi & quot; Celloedd & quot;. Dyluniwyd y nodau fel y tenon edau wedi'i droi â llaw a'r tenon syth, a grynhoir fel & quot; East Tenon & amp; West Mortise & quot;. Fe welwch eu cynhyrchion, gan gynnwys silffoedd amrywiol, raciau astudio ac esgidiau, ac ati, y mae pob un ohonynt yn cael eu torri i fyny a'u hailosod yn organeb. Ac yna, byddwch chi'n teimlo eu hawydd i dyfu'n rhydd.

The Recognition

About the Gwobr Arian A' Design Award

Mae Cells Poster yn enillydd Gwobr Arian A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau o'r radd uchaf, hardd a thrawiadol. Mae enillwyr Arian yn weithiau tra disglair a hynod greadigol sydd yn darlunio arbenigedd, dawn a chraffter rhagorol eu dylunwyr. Disgwylir i Cells Poster fod yn waith gwych ac esiampl, yn nodedig o broffesiynol ac yn ddwfn arloesol. Mae'r dyluniad buddugol hwn o Wobr Arian A' Design Award yn ddyfais hynod nodedig a edmygir sydd yn elwa ac yn symud ymlaen ffiniau celf, gwyddoniaeth, dylunio a thechnoleg. Mae Cells Poster yn greadigaeth y cenfigennir wrthi yn eang, sydd yn deffro dyheadau, yn cyflwyno teimladau cadarnhaol ac yn cynnau rhyfeddod a syndod.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: On July 19, 2017, we built a small building in Melbourne, Australia. It is a small castle assembled of 761 components, and I named it “CELLS”. The nodes are designed as the hand-turned thread tenon and straight tenon，no metal accessories，you can be install by bare hand,which is summarized as “East Tenon & West Mortise”. You will find our products, including variable shelves, study and shoe racks, etc., all of which are broken up and reassembled into an organism. And then, you will feel their desire to grow freely.
Dimensions & Packaging: width 420mm x Height 594mm
Tags: Poster Design, Brand Design, Art Direction, Graphic Design
Production Technology: White Kraft Paper: Four colour offset print
Design Challenge: PIY is the flat furniture firm which challenges old traditions. The simplest style enables assembly to be more interesting. We re-define the relationship of furniture and citizens. Our furniture can be used for a long time and can be as durable as classical one. However, it takes some time for people to adopt this transforming of furniture.
Research: We have been considering how to convert bore into fun. When designing the poster, in order to deliver the ideology of PIY but not to abandon the mystery, we have tired different kinds of combination and color arrangement and choose the type with greatest visual impact.
Inspiration: The Dao is the underlying principle behind the creation of the myriad things. The order of the process giving rise to the myriad things began with the Dao producing a kind of generative force.
As everyone knows that CELL is the meaning of cells. We expect PIY to develop fission like cells, thus building more beautiful space for players around the world.
Project Duration: The project started in May 2017 in Australia and China and finished in Jul 2017, used in Australian intrenational furniture fair 2017
Operation Flow: People can see part of Australian castle on a poster and the explosion illustration of its components, but they cannot see the castle itself. The strong visual stimulation and color arrangement attract more people to be there in person.
Team Members: Creative director：Wenjiao Shen
Cartographer：Wei Zhang
Cartographer：Qiyang Liang
Cartographer：Yanjiao Zhang
Designer：Meng Dunn
Designer：Yin li