Go Training Institution Brandio by Seethink is a highly esteemed winner of the very prestigious 2020 Gwobr Efydd A' Design Award in Graffeg Competition Category.
EfyddGraffeg· 2020
Go Training Institution Brandio
by Seethink
Client: Seethink
Gwobr Efydd A' Design Award Winner in Graffeg Category
Verified Award Winner
Verify Award Status for #89233The Design
About Go Training Institution Brandio
Mae Sefydliad Hyfforddi Go yn brosiect hunaniaeth weledol a grëwyd ar gyfer ysgol sy'n dysgu'r gêm fwrdd Tsieineaidd Go. Mae'r hunaniaeth yn defnyddio siapiau positif a negatif, syniad gweledol sy'n gysylltiedig â'r cydbwysedd a geir yn niwylliant Go. Mae lluniadu llinellol yn null traddodiadol inc a brwsh yn cael ei gyfuno ag ystum chwarae Go. Ymunir elfennau traddodiadol â ffurfiau cyfoes ac ifanc i weddu i blant. Mae'r eitemau printiedig yn cynnwys cardiau enw, papur ysgrifennu a chardiau addysgu, wedi'u cynhyrchu gyda phrintio digidol ac ysgythru laser. Y bwriad yw hyrwyddo diwylliant Tsieineaidd yn weledol.
The Recognition
About the Gwobr Efydd A' Design Award
Mae Go Training Institution Brandio yn enillydd Gwobr Efydd A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau rhagorol sydd yn nodedig am greadigrwydd, dyfeisgarwch a chraffter. Mae enillwyr Efydd yn arteffactau medrus iawn a thrawiadol o greadigol sydd yn dilysu profiad helaeth, dychymyg a dyfeisgarwch eu dylunwyr. Disgwylir i Go Training Institution Brandio fod yn wrthrych uchel ei fri, a edmygir ac a anwylir, sydd yn nodedig o broffesiynol ac arloesol. Mae'r dyluniad buddugol hwn o Wobr Efydd A' Design Award yn ymgorffori arferion gorau mewn celf, gwyddoniaeth, dylunio a thechnoleg, ac yn rhagorol am ei sylw i fanylion. Mae Go Training Institution Brandio yn bodloni anghenion yn odidog, yn cyffwrdd â dyheadau, yn swyno teimladau ac yn apelio at chwilfrydedd.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This is branding design for Eastart which is a training institution of Chinese Go.Designers did visual identity system for it to make promotion of the Chinese traditional culture and establish links between kids who are interested in Go and this intellectual culture. Besides, the combination of traditional elements and contemporary young elements is also a highlight point.
- Dimensions & Packaging
- Name card: 50mmx90mm
Writing paper: 210mmx297mm
Teaching card: 50mmx60mm - Tags
- Branding, Visual Identity, Chinese Culture, Graphic, Logo, Children Training
- Production Technology
- Digital printing, Laser engraving etc.
- Design Challenge
- Finding the balance between traditional serious elements and modern young style to be suitable for children.
Promoting Chinese culture via visual language in a special and easy way. - Research
- Inspirational research was conducted through discussions and interviews with clients and designers in Seethink.
- Inspiration
- 1.The culture of Chinese Go is similar with Yinyang. That reminds designers of Shigeo Fukuda who is best at positive and negative shapes.
2.The gesture of playing Go is relevant to that of Buddhism which is always showed with Baimiao, a kind of Chinese art with line drawing in traditional ink and brush style. Therefore, the two elements were combined. - Project Duration
- The project started in March 2019 in Taiyuan and finished in July 2019, and the inaugural ceremony was in 1st, July.
- Operation Flow
- The institution is a good place to see the achievement and feel the atmosphere.
- Patents
- There are no patents or copyrights in force at the moment.
- Team Members
- Zhu Ming
Du Yanting
Liu Xinyu
Sui Guowen
Wu Jiang
Wang Zhuhui
Qi Hao - Image Credits
- Creative Director/ Zhu Ming, Designer/Du Yanting, Liu Xinyu, Li Yuning, Wang Zhuhui，Illustrator/Wu Jiang
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