Digital Design Days Hunaniaeth Brand by Jekyll & Hyde is a highly esteemed winner of the very prestigious 2020 Gwobr Efydd A' Design Award in Graffeg Competition Category.

EfyddGraffeg· 2020

Digital Design Days Hunaniaeth Brand

by Jekyll & Hyde

Client: Digital Design Days

Gwobr Efydd A' Design Award Winner in Graffeg Category

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Verified Award Winner

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Colors

The Design

About Digital Design Days Hunaniaeth Brand

Mae Digital Design Days yn hunaniaeth brand a grëwyd ar gyfer digwyddiad dylunio digidol rhyngwladol. Mae'r logo yn arwydd ymatebol sy'n addasu i faint y defnydd trwy newid amledd yr elfennau unigol sy'n ei ffurfio. Mae'r llythyren D wedi'i llunio o'r elfennau hyn ac mae'n awgrymu golau, egni a symudiad. Mae palet o naw lliw yn nodi'r gwahanol argraffiadau a gwledydd, tra bod fersiwn llinell yn cynnal defnydd du a gwyn. Mae'r hunaniaeth yn gweithio mewn cyfryngau digidol ac mewn print, ar feintiau bach a mawr.

The Recognition

About the Gwobr Efydd A' Design Award

Mae Digital Design Days Hunaniaeth Brand yn enillydd Gwobr Efydd A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau rhagorol sydd yn nodedig am greadigrwydd, dyfeisgarwch a chraffter. Mae enillwyr Efydd yn arteffactau medrus iawn a thrawiadol o greadigol sydd yn dilysu profiad helaeth, dychymyg a dyfeisgarwch eu dylunwyr. Disgwylir i Digital Design Days Hunaniaeth Brand fod yn wrthrych uchel ei fri, a edmygir ac a anwylir, sydd yn nodedig o broffesiynol ac arloesol. Mae'r dyluniad buddugol hwn o Wobr Efydd A' Design Award yn ymgorffori arferion gorau mewn celf, gwyddoniaeth, dylunio a thechnoleg, ac yn rhagorol am ei sylw i fanylion. Mae Digital Design Days Hunaniaeth Brand yn bodloni anghenion yn odidog, yn cyffwrdd â dyheadau, yn swyno teimladau ac yn apelio at chwilfrydedd.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Digital Design Days is an international digital design event. The logo designed is a responsive sign, able to adapt to the dimension of usage by changing the frequency of the single elements of which it is made, resulting in obtaining an efficient utilization in every different application. It’s a contemporary viewing of brand signature, imagined as a vital and alive structure able to overcome the two dimensional feature.
Dimensions & Packaging: Digital Design Days logo has been designed using a rbg native tones palette made of nine colors so to be able to define different festival editions of different countries. The black and white version has been studied and redesigned creating a line version of the logo so to be able, eliminating shadings, to have the same visual result as the colored one.
Tags: digital design, innovation, responsive logo, frequency, gradient, brand identity
Production Technology: The elaboration of the concept and its possible design solutions were initially designed on paper, then the studio used illustrator (Adobe cc 2018 suite) to develop and realize the new Digital Design Days brand identity. To be able to create a variable logo we've used the morphing tool studying, for each needed dimension, the correct solution of frequency.
Design Challenge: With this project jekyll & hyde studio had to present the digital world and its complexity and, at the same time, to adapt it to different sizes and different supports. From small size to bigger ones, the solution reached by the team is able to adapt itself from digital to print. The challenge was to create something new but keeping the previous idea of the pixel as the digital smallest unit still alive. Something that could renew the old logo repositioning it in an international space and in a contemporary world.
Research: The initial part of our research was focused on study all the festivals linked to design, especially to digital design. This analysis was visual yet strategic on the positioning of these brands. Then the studio worked on analyzing the values and personality of Digital Design Days, sharing their thoughts with the founder of the event, so to better define it. Then personality definition led to the style definition and only after developing the insides of the brand, we started to design the outside, the shape, the appearance.
Inspiration: The new brand signature came up after a research and analyzation of the spirit, the values and the personality of Digital Design Days. The "d" that has been created is light, energy, movement. Jekyll & hyde wanted to design a rebranding still able to summon the previous editions one and to communicate the festival's innovative vision and its ability to create networks, to attract, to propose and make people with different ideas encounter.
Project Duration: Jekyll & hyde started to work on this project in September 2018 when Filippo Spiezia, the founder od the Digital Design Days festival, asked them to redesign the identity of its series of events. The rebranding has been showed to the public on July 2019. It has been a long process of research and elaboration to define the new brand signature.
Operation Flow: The new brand identity has to represent the internationality of the multiple events. The logo has to be able to adapt by changing and transforming itself so to be displayed into different sizes and so to be representative of its internationality (changing colors to characterize the different event places). Its natural environment is the digital world where it has the capacity to evolve and to show its tridimensional feature, but it still works in the printed world too.
Patents: Copyrights belong to Filippo Spiezia, Digital Design Days, 2019.
Team Members: Creative Director: Marco Molteni
Creative Director: Margherita Monguzzi
Graphic Designer: Elena Bonanomi
Graphic Designer: Cecilia Della Longa
Image Credits: #1 - #5: creator jekyll & hyde, Digital Design Days Rebranding, 2019