Option Dyluniad Poster by Haolai Zhou is a highly esteemed winner of the very prestigious 2020 Gwobr Efydd A' Design Award in Graffeg Competition Category.

EfyddGraffeg· 2020

Option Dyluniad Poster

by Haolai Zhou

Client: H.Design

Gwobr Efydd A' Design Award Winner in Graffeg Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Option Dyluniad Poster

Mae Option yn ddyluniad poster am hawliau menywod. Mae'r poster yn gofyn i fenywod beidio â chadw'n dawel a chodi eu llais i'r byd. Mae'r neges hefyd yn gofyn i'r cyhoedd beidio â bod yn dawel ynghylch mater sy'n digwydd o'u cwmpas bob dydd. Nid yw distawrwydd yn opsiwn i fenywod nac i'r cyhoedd. Mae'r ddelwedd ganolog yn symbol croes, wedi'i chymryd o'r marciau a osodwyd ar fraslunio a drafftiau wedi'u gwrthod yn ystod adolygiad o'r gwaith. Mae'r groes yn datgan nad yw distawrwydd yn opsiwn. Mae'r poster yn mesur 11 wrth 17 modfedd.

The Recognition

About the Gwobr Efydd A' Design Award

Mae Option Dyluniad Poster yn enillydd Gwobr Efydd A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau rhagorol sydd yn nodedig am greadigrwydd, dyfeisgarwch a chraffter. Mae enillwyr Efydd yn arteffactau medrus iawn a thrawiadol o greadigol sydd yn dilysu profiad helaeth, dychymyg a dyfeisgarwch eu dylunwyr. Disgwylir i Option Dyluniad Poster fod yn wrthrych uchel ei fri, a edmygir ac a anwylir, sydd yn nodedig o broffesiynol ac arloesol. Mae'r dyluniad buddugol hwn o Wobr Efydd A' Design Award yn ymgorffori arferion gorau mewn celf, gwyddoniaeth, dylunio a thechnoleg, ac yn rhagorol am ei sylw i fanylion. Mae Option Dyluniad Poster yn bodloni anghenion yn odidog, yn cyffwrdd â dyheadau, yn swyno teimladau ac yn apelio at chwilfrydedd.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The poster design is talking to the issue of Women rights. The concept is telling women not to keep silent. They need to raise their voice to the world. The public should not keep silent about this big issue, even though it’s happening around them every day. Silence is not an option for both women and the public. The idea of using the cross symbol came from the design process that evolved as people self-critiquing.
Dimensions & Packaging: 11in x 17in
Tags: Women Rights, Powerful, Action, Option
Production Technology: Sketching and photo shooting for exploring the idea making. Good graphic and solution appeared in the all process.
Design Challenge: Finding the powerful and appropriate visual language to speak out.
Research: Spoke to women who are in different groups of age, fields, and role. Taking surveys for specific questions. Those results and data bring up more inspiration to create design.
Inspiration: Femininity is still facing this problem in modern society, so Women's rights should be spoken out more. During the research and design process, finding powerful and appropriate visual language to present this sensitive topic becomes a big challenge. However, the cross symbol, for those abandoned idea sketches and design drafts, pops up in the process of critiquing designs. It represents this is not an option, both for design and the main message of the topic.
Project Duration: The project started in May 2017 in San Francisco and finished in June 2018 in San Francisco.
Operation Flow: Powerful visual communication is catching people's attention, and it's straightforward to the core message.
Team Members: Haolai Zhou
Image Credits: Copyrights belong to Haolai Zhou, 2018
Illustration belong to Haolai Zhou, 2018