Antme Hunaniaeth Gorfforaethol by Donggyun Kang

Antme Hunaniaeth Gorfforaethol by Donggyun Kang is a highly esteemed winner of the very prestigious 2020 Gwobr Haearn A' Design Award in Graffeg Competition Category.

HaearnGraffeg· 2020

Antme Hunaniaeth Gorfforaethol

by Donggyun Kang

Client: Ant:me

Gwobr Haearn A' Design Award Winner in Graffeg Category

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Verified Award Winner

Verify Award Status for #92227

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Antme Hunaniaeth Gorfforaethol

Mae Antme yn rhaglen hunaniaeth gorfforaethol a grëwyd ar gyfer brand sy'n dylunio ac yn gwerthu dillad cŵn ac yn cynnig dosbarthiadau i berchnogion a'u cŵn cydymaith. Mae'r logo'n cyfuno person a chi wedi'u lluniadu fel cylchoedd, gan fynegi'r cwlwm rhwng pobl a chŵn. Ailadroddir a chyfunir y motiff i greu patrymau sy'n ymestyn i lawer o ffurfiau. Cymhwysir y patrymau ar becynnu cynnyrch, deunydd busnes a chyfryngau ar-lein. Bwriedir i'r hunaniaeth gyfleu cymeriad cyfeillgar ynghyd ag arbenigedd y brand.

The Recognition

About the Gwobr Haearn A' Design Award

Mae Antme Hunaniaeth Gorfforaethol yn enillydd Gwobr Haearn A' Design Award, cydnabyddiaeth fawreddog a roddir i ddyluniadau da sydd yn bodloni'r gofynion proffesiynol a diwydiannol a ddisgwylir gan greadigaethau wedi'u dylunio'n dda. Mae enillwyr Haearn yn dangos medrusrwydd mawr, arbenigedd uchel, dealltwriaeth arbenigol a gallu creadigol eu crewyr. Disgwylir i Antme Hunaniaeth Gorfforaethol fod yn greadigaeth uchel ei bri, a edmygir ac a anwylir, sydd yn ymarferol ac yn arloesol. Mae'r dyluniad buddugol hwn o Wobr Haearn A' Design Award yn integreiddio arferion gorau'r diwydiant ac mae ganddo nodweddion technegol cymwys wedi'u cysylltu â gwybodaeth ymarferol a dawn. Parchir Antme Hunaniaeth Gorfforaethol am ei drylwyredd ac fe'i dyluniwyd i ddarparu gwelliannau ansawdd bywyd sydd yn helpu i wneud y byd yn lle gwell.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Antme's brand orientations are amusement bonding, adorable design and eternal friendship. In Antme's logo system, values that the brand pursues are well melted, so the brand logo shape is completed.
Dimensions & Packaging: Antme not simply sells dog clothing, but also designs dog clothing themselves and offers various classes for customers and their precious companion dogs. Antme was born with the genuine brand value, and based on that the project was worked.
Tags: Antme, CI, BI, Corporate Identity, Brand Identity, Branding
Production Technology: Antme's logo and motif express the fun time people and dogs interact, while also containing the roles and functions that Antme performs in it. Motifs are expressed in a way that connects a person and a dog made in the form of a circle. This motif is assembled and combined to extend into various forms of the pattern. These patterns apply to the type of on-offline media that Antme meets the world.
Design Challenge: We did a lot of research to find graphics to emphasize the brand's expertise while matching cute logo. We developed such graphics by focusing on the meaning of connection.
Research: We created a graphic with the meaning of connection to create a variety of application designs used within the brand. It has been applied to packages that contain products and to supplies that are needed for business.
Inspiration: Antme's business can't exist without a fundamental love for a dog. Therefore, we expressed the logo that combines the mind that connects man to dogs and the clothing of Antme as the final brand identity.
Project Duration: The project started in December 2018 and finished in March 2019 in Republic of Korea.
Operation Flow: Antme's visual graphic means communion between a dog and a person. Antme's logo and motif express the fun time people and dogs interact, while also containing the roles and functions that Antme performs in it. Motifs are expressed in a way that connects a person and a dog made in the form of circles.
Team Members: Creative director : Donggyun Kang
Creative director : Yangji Kim
Designer : Saea Kang
Designer : Jeesun Yim
Designer : Heejin Um
Designer : Habin Ku
Designer : Inhwa Song
Developer : Yumin Kim