Lovely Xinjiang Hunaniaeth Weledol Bwyty gan Jie Yang

Mae Lovely Xinjiang Hunaniaeth Weledol Bwyty gan Jie Yang yn enillydd uchel ei barch o'r 2020 Gwobr Haearn A' Design Award mawreddog iawn yng Nghategori Cystadleuaeth Graffeg.

HaearnGraffeg· 2020

Lovely Xinjiang Hunaniaeth Weledol Bwyty

gan Jie Yang

Cleient: Decelent

Enillydd Gwobr Haearn A' Design Award yn y Categori Graffeg

13,428

Enillydd Gwobr Wedi'i Wirio

Gwirio Statws Gwobr ar gyfer #93825

Gweld yn A' Design Award Datganiad i'r Wasg Bathodyn Gwobr

Lliwiau

Y Dyluniad

Am Lovely Xinjiang Hunaniaeth Weledol Bwyty

Mae Lovely Xinjiang yn hunaniaeth weledol bwyty mawr yn Urumqi, Xinjiang. Mae'r cynllun yn tynnu ar grefft Uigwraidd leol o falu a chysylltu brics, a welir ar wynebau adeiladau traddodiadol. Lluniwyd elfennau diwylliannol y rhanbarth fel blociau graffig syml a'u cysylltu i ffurfio ffigurau mwy. Mae pob bloc yn cynrychioli diwylliant gwahanol, ac ynghyd mae'r blociau'n ffurfio un llun cyflawn. Cymhwysir yr hunaniaeth ledled y bwyty, sy'n cynnwys 56 o ystafelloedd preifat, pob un â thema yn seiliedig ar draddodiad cenedlaethol. Y bwriad yw cyflwyno amrywiol ddiwylliannau Xinjiang fel un cyfanwaith.

Y Gydnabyddiaeth

Am y Gwobr Haearn A' Design Award

Mae Lovely Xinjiang Hunaniaeth Weledol Bwyty yn enillydd Gwobr Haearn A' Design Award, cydnabyddiaeth fawreddog a roddir i ddyluniadau da sydd yn bodloni'r gofynion proffesiynol a diwydiannol a ddisgwylir gan greadigaethau wedi'u dylunio'n dda. Mae enillwyr Haearn yn dangos medrusrwydd mawr, arbenigedd uchel, dealltwriaeth arbenigol a gallu creadigol eu crewyr. Disgwylir i Lovely Xinjiang Hunaniaeth Weledol Bwyty fod yn greadigaeth uchel ei bri, a edmygir ac a anwylir, sydd yn ymarferol ac yn arloesol. Mae'r dyluniad buddugol hwn o Wobr Haearn A' Design Award yn integreiddio arferion gorau'r diwydiant ac mae ganddo nodweddion technegol cymwys wedi'u cysylltu â gwybodaeth ymarferol a dawn. Parchir Lovely Xinjiang Hunaniaeth Weledol Bwyty am ei drylwyredd ac fe'i dyluniwyd i ddarparu gwelliannau ansawdd bywyd sydd yn helpu i wneud y byd yn lle gwell.

Y Tu Ôl i'r Dyluniad

Pecyn i'r Wasg

Credydau, aelodau tîm a manylion technegol a ddarparwyd gan y dylunydd.

Priodweddau Unigryw: The customer is a Xinjiang restaurant which integrates style interpretation, cultural and creative products and featured catering. The difficulty of this project is to express the culture of dozens of different nationalities in one place and to integrate them into a whole. The designer's inspiration comes from the tiling process of the local Uygur building surface. Designers make various elements of Xinjiang into various shapes through The form of Uighur brick grinding butt joint technology. The patchwork represents the multi-cultural and inclusive mentality of Xinjiang's opening up.
Dimensiynau a Phecynnu: The project covers a total area of 17000 square meters, with 56 private rooms and 6 large and small performance and translation halls. Each private room is a theme with national characteristics to express people's harmonious coexistence.
Tagiau: Multi ethnic, multi-cultural, National craft, Brick grinding and butt joint, Catering culture,National cultural integration
Technoleg Cynhyrchu: After receiving this project, the designer team came to Xinjiang for cultural investigation. Designers grasp elements from the process of "grinding bricks for joints" in local buildings, Draw all kinds of figures, and completes the visual image design of the whole restaurant. Only by using "on-site processing" and "factory production and on-site installation" can the project be promoted at the same time.
Her Dylunio: The most difficult part is: how to use visual elements to integrate more than 50 different ethnic cultures in Xinjiang into a whole, and finally we express the feeling of different ethnic groups coming together through "Brick grinding and butt joint" technology.
Ymchwil: Considering the industry attributes of customers, it is a large-scale Xinjiang restaurant integrating style interpretation, cultural and creative products and featured catering. It not only provides delicious food, but also undertakes the responsibility of promoting Xinjiang culture. Xinjiang has dozens of different nationalities. The eastern and Western cultures meet here. So it takes a lot of effort to express so many elements in the same place. The designer team refined a slogan: "Xinjiang is very big, it's enough to come here". It fits the characteristics of the project well. But how should visual elements be reflected? Designers found that all the building surfaces in Xinjiang have extremely exquisite brick collage patterns, which are seamlessly spliced into a perfect figure by hand polished bricks, which is very close to the restaurant's characteristics of "integrating cultures of different nationalities". Therefore, the designer team started with “rubbed brickwork” elements to create this magnificent Xinjiang restaurant project. After the completion of the project, it has been highly appreciated by all sectors of society, and each nation can see its own culture here.
Ysbrydoliaeth: Designer get inspiration from the unique traditional craft of grinding bricks and butt joints of local buildings. Designer following the form of grinding brick splicing, various cultural elements in Xinjiang are made into various graphics. The splicing blocks represent multiculturalism, but also represent the inclusive mentality of Xinjiang's opening to the outside world. Each Square block represents a different culture. Together, they form a picture of "World Solidarity", which reconnects the world through the new silk road.
Hyd y Prosiect: The project started in February 2017 in Urumqi, Xinjiang, was completed in June 2018, and officially operated in January 2019.
Llif Gweithrediad: In the process of implementation, traditional craftsmen from Xinjiang were invited to present the unique Xinjiang national handicraft technology perfectly in the interior decoration of the restaurant, and to create a unique Xinjiang national atmosphere by combining modern high-tech props such as acoustic, photoelectric and so on.
Aelodau'r Tîm: JieYang