Mae Tualcom Logo A Hunaniaeth Brand gan Kenarkose Creative yn enillydd uchel ei barch o'r 2020 Gwobr Efydd A' Design Award mawreddog iawn yng Nghategori Cystadleuaeth Graffeg.

EfyddGraffeg· 2020

Tualcom Logo A Hunaniaeth Brand

gan Kenarkose Creative

Cleient: Tualcom

Enillydd Gwobr Efydd A' Design Award yn y Categori Graffeg

16,905

Enillydd Gwobr Wedi'i Wirio

Gwirio Statws Gwobr ar gyfer #97583

Ymweld â'r Wefan Gweld yn A' Design Award Datganiad i'r Wasg Bathodyn Gwobr

Lliwiau

Y Dyluniad

Am Tualcom Logo A Hunaniaeth Brand

Mae logomark Tualcom wedi'i ysbrydoli gan y tonnau radio-amledd, sy'n gysylltiedig â'r maes y mae'r cwmni'n ei weithredu, ac mae'n syml yn cysylltu llythrennau Tual. Felly, mae'r logo nid yn unig yn pwysleisio enw'r cwmni ond hefyd yn cyfeirio at y meysydd gweithredu ohonynt. Mae'r brandio wedi'i siapio o amgylch y syniad o streipiau coch llorweddol sydd ynghyd â rhai glas fertigol i sicrhau ymdeimlad o barhad a chyfathrebu. Mae'r iaith graffig sy'n deillio o hyn a'r system weledol yn cyfathrebu ar unwaith â'r gynulleidfa eang yn gryno ac yn effeithlon.

Y Gydnabyddiaeth

Am y Gwobr Efydd A' Design Award

Mae Tualcom Logo A Hunaniaeth Brand yn enillydd Gwobr Efydd A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau rhagorol sydd yn nodedig am greadigrwydd, dyfeisgarwch a chraffter. Mae enillwyr Efydd yn arteffactau medrus iawn a thrawiadol o greadigol sydd yn dilysu profiad helaeth, dychymyg a dyfeisgarwch eu dylunwyr. Disgwylir i Tualcom Logo A Hunaniaeth Brand fod yn wrthrych uchel ei fri, a edmygir ac a anwylir, sydd yn nodedig o broffesiynol ac arloesol. Mae'r dyluniad buddugol hwn o Wobr Efydd A' Design Award yn ymgorffori arferion gorau mewn celf, gwyddoniaeth, dylunio a thechnoleg, ac yn rhagorol am ei sylw i fanylion. Mae Tualcom Logo A Hunaniaeth Brand yn bodloni anghenion yn odidog, yn cyffwrdd â dyheadau, yn swyno teimladau ac yn apelio at chwilfrydedd.

Y Tu Ôl i'r Dyluniad

Pecyn i'r Wasg

Credydau, aelodau tîm a manylion technegol a ddarparwyd gan y dylunydd.

Priodweddau Unigryw: In this project, the main objective was to reflect the company values into a powerful logomark and branding. The logomark is inspired by radiofrequency waves and it simply connects the letters T, U, A, and L. The COM of the TUALCOM comes from the word, communication. In order to answer the request of the client to put an emphasis on the word TUAL, the remaining part of the company name is consciously eliminated from the logomark but implicitly projected through one continuous red band. The branding is shaped around the same idea of horizontal red stripes that are coupled with vertical blue ones.
Dimensiynau a Phecynnu: The logo and the visual system were designed in vectoral format in order to make them adaptable to different sizes for both digital and printed media. A comprehensive brand identity guidelines manual was prepared in order to prevent the misproduction of any item. These guidelines help employees to easily grasp both the visual language and the core company values of Tualcom. Therefore, the resulting visual representation creates coherency with noticeability that allows the audience to easily communicate with the brand.
Tagiau: Logo, Branding, Packaging, Visual Identity, Graphic Design, Interior Design
Technoleg Cynhyrchu: To create a consistent visual system, all the necessary PMS color codes were provided for printed and digital media. In addition, RAL equivalents of these colors and fabric colors were also selected for the interior office space.
Her Dylunio: The client was hesitant to make a radical shift in the logo and the branding due to a concern of not being able to be recognized by their current customers. In order to balance out the powerful change in the logo, the previous color combination was preserved and replaced with a better calibrated version of them. Therefore, the existing visual system of the company was preserved to respect its past. The client was highly satisfied with the results.
Ymchwil: Starting the project, an extensive research was made on both the existing logo and the visual identity as well as the graphic language of other companies in the field. The outcome of this research revealed that the existing logo was generic, and it was easily being mixed up with other similar logos by the audience. The branding system was also lacking. The field research suggested that the new logo should be welcoming, young and unique, and simple but effective. The visual system was to be built not only for the industry related audience but also for the ones who are unfamiliar to the field.
Ysbrydoliaeth: Tualcom operates in the fields of communication and RF Technologies. The main company objective stands out to develop and produce compact, efficient and general purpose or application specific communication and RF systems, subsystems and modules. The main motive was to reflect these core values in the visual identity of the brand. The inspiration for the project comes from the notions of continuity and connectivity which directly refer to the fields of communication and RF Technologies. The resulting graphic language and the visual system instantly communicate with the broad audience in a compact and efficient way.
Hyd y Prosiect: The project started in October 2018 and finished in February 2019 in Ankara.
Llif Gweithrediad: A brand identity guidelines manual was provided to the client in order to create a consistent visual language across all digital and printed media. The coupling of vertical blue stripes with a horizontal red band sets off a coherent visual link that immediately interacts with the audience and makes them recognize Tualcom without even seeing the logo.
Aelodau'r Tîm: Gizem Akdağ
Merve Okçu
Haktan Aksu
Pelin Bilgin
Cydnabyddiaeth Delweddau: All visual materials were designed and produced by Kenarköşe Creative.