ODTU Sanat 20 Dyluniad Hunaniaeth Weledol gan Kenarkose Creative

Mae ODTU Sanat 20 Dyluniad Hunaniaeth Weledol gan Kenarkose Creative yn enillydd uchel ei barch o'r 2020 Gwobr Arian A' Design Award mawreddog iawn yng Nghategori Cystadleuaeth Graffeg.

ArianGraffeg· 2020

ODTU Sanat 20 Dyluniad Hunaniaeth Weledol

gan Kenarkose Creative

Cleient: Middle East Technical University

Enillydd Gwobr Arian A' Design Award yn y Categori Graffeg

60,513

Enillydd Gwobr Wedi'i Wirio

Gwirio Statws Gwobr ar gyfer #97941

Ymweld â'r Wefan Gweld yn A' Design Award Datganiad i'r Wasg Bathodyn Gwobr

Lliwiau

Y Dyluniad

Am ODTU Sanat 20 Dyluniad Hunaniaeth Weledol

Am yr 20fed flwyddyn i ODTU Sanat, gŵyl gelf a gynhelir yn flynyddol gan Brifysgol Dechnegol y Dwyrain Canol, y cais oedd adeiladu iaith weledol i dynnu sylw at yr 20 mlynedd o ganlyniad i'r ŵyl. Yn ôl y gofyn, pwysleisiwyd 20fed flwyddyn yr ŵyl trwy fynd ati fel darn celf dan do i'w ddadorchuddio. Roedd cysgodion o'r un haenau lliw sy'n ffurfio'r rhifau 2, a 0 yn creu rhith 3D. Mae'r rhith hwn yn rhoi'r teimlad o ryddhad ac mae'r niferoedd yn edrych fel eu bod wedi toddi i'r cefndir. Mae'r dewis lliw byw yn creu cyferbyniad cynnil â thawelwch y tonnog 20.

Y Gydnabyddiaeth

Am y Gwobr Arian A' Design Award

Mae ODTU Sanat 20 Dyluniad Hunaniaeth Weledol yn enillydd Gwobr Arian A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau o'r radd uchaf, hardd a thrawiadol. Mae enillwyr Arian yn weithiau tra disglair a hynod greadigol sydd yn darlunio arbenigedd, dawn a chraffter rhagorol eu dylunwyr. Disgwylir i ODTU Sanat 20 Dyluniad Hunaniaeth Weledol fod yn waith gwych ac esiampl, yn nodedig o broffesiynol ac yn ddwfn arloesol. Mae'r dyluniad buddugol hwn o Wobr Arian A' Design Award yn ddyfais hynod nodedig a edmygir sydd yn elwa ac yn symud ymlaen ffiniau celf, gwyddoniaeth, dylunio a thechnoleg. Mae ODTU Sanat 20 Dyluniad Hunaniaeth Weledol yn greadigaeth y cenfigennir wrthi yn eang, sydd yn deffro dyheadau, yn cyflwyno teimladau cadarnhaol ac yn cynnau rhyfeddod a syndod.

Y Tu Ôl i'r Dyluniad

Pecyn i'r Wasg

Credydau, aelodau tîm a manylion technegol a ddarparwyd gan y dylunydd.

Priodweddau Unigryw: As per the request from the institution, the 20th year of the festival was emphasized by approaching it like a covered art piece to be unveiled. Shadows of the same colored layers that form the numbers 2, and 0 created a 3D illusion. This illusion gives the feeling of relief and the numbers look like they melted into the background. The vivid color choice creates a subtle contrast with the tranquility of the wavy 20. The visual identity was adopted to many printed and digital media in various sizes.
Dimensiynau a Phecynnu: The smallest printed material was the event program brochure with the dimensions of an A6 sized paper. The biggest printed materials were the banners hanged outside the Metu Culture and Convention Center with the dimensions of 5m x 8m.
Tagiau: Visual Identity, Visual Communication, Graphic Design, Branding
Technoleg Cynhyrchu: As in each year of the festival, the visual identity was supposed to be mostly projected through printed materials. The design idea for the 20th year required the sense of depth and this depth was achieved by the careful use of shadows in between the same colored layers to give the sense of a relief surface.
Her Dylunio: Odtu Sanat administrative committee is a crowded team consisting of members with various design and fine arts backgrounds. The creative challenge was to come up with a design idea that could bring together the challenging opinions of the committee into a single system. In addition, visibility, legibility, noticeability were the most important challenges since there were many printed and digital materials to be designed and produced.
Ymchwil: This was the fourth consecutive year of the team designing the visual identity system for Odtu Sanat. Also, being graduated from Odtu the whole design team is quite familiar with the university values and its identity. Therefore, the research phase for this project was done both consciously during the design process but it was also supported subconsciously by the knowledge came from the familiarity with the institution.
Ysbrydoliaeth: Odtu Sanat is an annually held art festival by one of the most successful state universities of Turkey, Middle East Technical University. The festival is centered around an exhibition under the established theme of the year and is supported by various events that last about a month. For the 20th year of the festival, the request from the institution was to build a visual language to highlight the consequent 20 years of the festival.
Hyd y Prosiect: The project started in October 2018 in Ankara and finished in March 2019.
Llif Gweithrediad: Metu campus is the biggest green area in Ankara thanks to its large forest that accompanies its own natural habitat. The whole campus was once a vast arid land and is the outcome of the Metu Afforestation Project. The biggest challenge was to be easily recognized in this green campus. In order to immediately grab the attention of the audience, a distinctive vibrant coral color was selected that stands out among the shades of green.
Aelodau'r Tîm: Merve Okcu
Gizem Akdag
Haktan Aksu
Pelin Bilgin
Cydnabyddiaeth Delweddau: All visual materials were designed and produced by Kenarkose Creative.