Arian Graffeg · 2020
Hak Hi Kong Ail-Frandio Harbwr
by Shih Pei, Huang and Chia Lin, Wang
- Gwobr Arian A' Design Award 2020 in Graffeg
- CLIENT: National Yunlin University of Science and Technology
- Estimated Number of Design Views: 52,931
- Verification code 635EA0BFA6 · Verify this award
Colors
About Hak Hi Kong Ail-Frandio Harbwr
Mae'r cynnig yn defnyddio tri chysyniad i ailadeiladu'r system CI ar gyfer Yong-An Fishing Port. Y cyntaf yw logo newydd sy'n creu gyda deunydd gweledol penodol wedi'i dynnu o nodweddion diwylliannol cymuned Hakka. Y cam nesaf yw ail-ymchwilio i brofiad adloniant, yna creu dau gymeriad masgot yn eu cynrychioli a gadael iddyn nhw ymddangos mewn atyniadau newydd ar gyfer tywys twristiaid i'r porthladd. Yn olaf ond nid lleiaf, cynllunio naw smotyn y tu mewn, yn amgylchynu gyda gweithgareddau adloniant a bwydydd blasus.
About the Gwobr Arian A' Design Award
Mae Hak Hi Kong Ail-Frandio Harbwr yn enillydd Gwobr Arian A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau o'r radd uchaf, hardd a thrawiadol. Mae enillwyr Arian yn weithiau tra disglair a hynod greadigol sydd yn darlunio arbenigedd, dawn a chraffter rhagorol eu dylunwyr. Disgwylir i Hak Hi Kong Ail-Frandio Harbwr fod yn waith gwych ac esiampl, yn nodedig o broffesiynol ac yn ddwfn arloesol. Mae'r dyluniad buddugol hwn o Wobr Arian A' Design Award yn ddyfais hynod nodedig a edmygir sydd yn elwa ac yn symud ymlaen ffiniau celf, gwyddoniaeth, dylunio a thechnoleg. Mae Hak Hi Kong Ail-Frandio Harbwr yn greadigaeth y cenfigennir wrthi yn eang, sydd yn deffro dyheadau, yn cyflwyno teimladau cadarnhaol ac yn cynnau rhyfeddod a syndod.
Press Kit
- Unique Properties
- The proposal use three concepts to rebuild the CI system for Yong An Fishing Port.
The first is a new logo creating with specific visual material extracted from cultural characteristics of the Hakka community.
Next step is a reinvestigation of entertainment experience, then create two mascot characters representing and let them appear in new attractions for guiding tourist into the port.
Last but not least, planing nine spots inside, surrounding with entertainment activities and delicious cuisines. - Dimensions & Packaging
- In order to make the new identity color scheme coherent with original colors of existed buildings on the site of Yong An Fishing Port and unifying the whole vision sight, four distinguished color are picked from the surrounding buildings as standard color plan.
- Tags
- Yong An Fishing Port rebranding and early recreation resource planning
- Production Technology
- Except for consanguinity, HAK HI KONG will make any guest who playing through the sceneries of the Yong An Fishing Port becomes a Hakka people inadvertently. The meaning of guest and Hakka are same in Traditional Chinese Characters, but represent two different explanations.
- Inspiration
- Taiwan is an island country owning numerous of ports, and there is only one of them belongs to the Hakka people, the Yong An Fishing Port, which consist of Hui shi Hakka a branch of Hakka and live by the sea, but this fishing port isn’t different of others in Taiwan, and that also is the inspiration source of the proposal creation.
The proposal creates a new visual style and concept that only belongs to the Hakka, make it become the truly Hakka’s port for its rich cultural visual identity.
