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Seasoning Series Design Krydderiemballage by Zhang Jian-Must, Jiachun Zhou and Yiting Liu

Seasoning Series Design Krydderiemballage by Zhang Jian-Must, Jiachun Zhou and Yiting Liu is a highly esteemed winner of the very prestigious 2020 A' Design Award i Jern in Emballagedesign Competition Category.


JernEmballage· 2020

Seasoning Series Design Krydderiemballage

by Zhang Jian-Must, Jiachun Zhou and Yiting Liu

A' Design Award i Jern Winner in Emballage Category

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The Design

About Seasoning Series Design Krydderiemballage

Krydderiserien er et sæt emballager til sojasovs, peber og sennep. Sojasovskanden er fremstillet af kaolin brændt med en gennemsigtig glasur, og låget og korpus samles ved hjælp af konkave og konvekse markeringer. Den let konkave top gør, at pegefingeren naturligt kan hvile der under hældning. Peberposen er lavet af 135 grams sulfatpapir med et forstørret grebsområde, der fungerer som håndtag og gør det lettere at ryste posen. Peberet samler sig i bunden, så det er let at rive hul og hælde ud. Den slanke sennepspose er vakuumpakket i PE-folie, hvilket giver kontrolleret dosering ved sammenklemning.

The Recognition

About the A' Design Award i Jern

Seasoning Series Design Krydderiemballage er vinder af A' Design Award i Jern, en prestigefyldt anerkendelse, der tildeles gode designs, som opfylder de professionelle og industrielle krav, man forventer af veldesignede skabelser. Jernvinderne viser stor dygtighed, høj specialisering, ekspertforståelse og kreativ kapacitet hos deres skabere. Seasoning Series Design Krydderiemballage forventes at være en højt estimeret, beundret og kær skabelse, der er praktisk og innovativ. Dette design, der har vundet A' Design Award i Jern, integrerer branchens bedste praksis og har kompetente tekniske egenskaber knyttet til knowhow og talent. Seasoning Series Design Krydderiemballage respekteres for sin grundighed og er designet til at levere forbedringer af livskvaliteten, der er med til at gøre verden til et bedre sted.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
As for chess seasoning pot, picking up the soy sauce bottle under the guidance of the product form, users will feel the stable soy sauce bottle like picking up chess.
As for pepper seasoning bag, we set the pinch position as a handle to make the pepper bag shake more smoothly. The pepper will be concentrated on the bottom for easy tearing and pouring out.
For mustard bag, the amount of mustard squeezed more careful and easily controlled when shaping the slender.
Dimensions & Packaging
Chess seasoning pot70 x 70 x 40
Pepper seasoning bag45 x 45 x 2
Mustard bag7 x 4 x 125
Tags
Seasoning, Soy sauce, Pepper, Mustard, Packaging
Production Technology
Kaolin is selected as the base of the soy sauce bottle, which is fired with transparent glaze. The lid and body of the bottle are stuck with concave and convex marks.
The pepper batch is made of 135g sulphate paper.
The mustard bag is vacuum packed with PE film, its product name printed by ink becomes decorative pattern, and the composite curing with PE makes the mustard have a long shelf life and corrosion resistance, which is also soft and slender for tearing and have better control of extrusion.
Design Challenge
The biggest challenge of the product is that the product must base on the user's behavior habit and perception psychology when using it, interact with the product through the guidance of the product form, so as to enlarge people's intuitive perception of it, and make the use of the behavior process more smoothly and pleasant.
Research
Firstly, we using the condiment observe the user's behavior. Then, we design the product by continuously product testing and user feedback.
For the perspective of consumers, among the products of the same price, with the prompt and guidance of product form, this product strengthens the user's perception that will have a more pleasant product experience.
The production process of product has been very perfect for mass production in commercial business. The new product form will attract partners buying, improve the evaluation of the industry.
Inspiration
Use and enlarge people's intuitive perception of products to make the process of using behavior more pleasant and smoother.
Project Duration
The project began in Guangzhou in June 2019,completed in Guangzhou in December 2019.
Operation Flow
The top of the soy sauce bottle is designed to be slightly concave and curved, with the index finger pressing naturally on the top makes pouring soy sauce more comfortable.
For pepper seasoning bag, the translucent packaging makes user want to shake it;enlarge the position of the kneading and set up a handle to make the shaking of the salt and pepper package more smoothly. The salt and pepper are concentrated on the bottom for easy tearing and pouring.
For mustard bag, the elongated shape gives us more control over the amount of mustard that we squeeze out.
Team Members
Jian Zhang
Jiachun Zhou
Yiting Liu
Image Credits
Image #1: Photographer Jiachun Zhou, 2019;
Optional Image #1, Photographer Jiachun Zhou, 2019;
Optional Image #2, Photographer Jiachun Zhou, 2019;
Optional Image #3, Photographer Jiachun Zhou, 2019;
Optional Image #4, Photographer Jiachun Zhou, 2019;

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