Utobeera Frugtøl Emballage by Jansword Zhu is a highly esteemed winner of the very prestigious 2020 A' Design Award i Jern in Emballagedesign Competition Category.
JernEmballage· 2020
Utobeera Frugtøl Emballage
by Jansword Zhu
Client: Jansword zhu
A' Design Award i Jern Winner in Emballage Category
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- Verified Award Winner
- Verify Award Status for #102296
The Design
About Utobeera Frugtøl Emballage
Utobeera er et emballagedesign til en frugtøl. Navnet Utobeera er inspireret af ordet Utopia, og det afspejler brandets værdier om lighed, menneskerettigheder, diversitet, unikhed og kærlighed. Fire velkendte figurer fra kunsthistorien er genfortolket i en psykedelisk illustrationsstil: manden med hatten af Rene Magritte, en pige i en kinesisk kjole, Bacchus, vinens gud, og den kinesiske langlevelsesgud. Hver frugt i de originale kunstværker er udskiftet med en digital frugtfigur. Designet refererer til cyberpunk-kulturen og anvender Pantone-farver og folietrykning.
The Recognition
About the A' Design Award i Jern
Utobeera Frugtøl Emballage er vinder af A' Design Award i Jern, en prestigefyldt anerkendelse, der tildeles gode designs, som opfylder de professionelle og industrielle krav, man forventer af veldesignede skabelser. Jernvinderne viser stor dygtighed, høj specialisering, ekspertforståelse og kreativ kapacitet hos deres skabere. Utobeera Frugtøl Emballage forventes at være en højt estimeret, beundret og kær skabelse, der er praktisk og innovativ. Dette design, der har vundet A' Design Award i Jern, integrerer branchens bedste praksis og har kompetente tekniske egenskaber knyttet til knowhow og talent. Utobeera Frugtøl Emballage respekteres for sin grundighed og er designet til at levere forbedringer af livskvaliteten, der er med til at gøre verden til et bedre sted.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The name “Utobeera” was inspired by the word“Utopia”, which shows the value of the brand : equality, human rights, diverse, unique and love. Four famous figures in art history was applied and been turned into a tipsy illustration style “Psychedelic Art”. They are hat man by Rene Maggritte, a girl in Chinese dress, the god of alcohol Bacchus and The god of Longevity in China. Each fruit figure in original work has been replaced by an another digital style fruit figure to make it controversial.
- Dimensions & Packaging
- 50mm*50mm*210mm
- Tags
- Fruitbeer, Ale, Utopia, illustration, fruit, Cyberpunk, pop
- Production Technology
- Pantone color used, foiled press
- Design Challenge
- Concept of the illustration
- Research
- The trend research of Youngers.
- Inspiration
- The whole design has a strong hint on Cyber Punk Culture, which tends to attract cool young consumers and reflect the digital and incredible age.
- Project Duration
- The project started in August 2019 and finished in February 2020 in Beijing, Shanghai, Handan
- Operation Flow
- The key frame proceeding illustrations.
- Patents
- Copyrights belong to Utobeera and Jansword zhu.
- Team Members
- Art Director: Jansword Zhu
Designer: Sola Wang, Ma Deqiang
Illustrator: Jansword Zhu
Consultant: Li Qing
Account Manager: Jinn Liu
Photographer: Chenglong Zhang
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