Sierra Cantabria Vinetiket by Estudio Maba is a highly esteemed winner of the very prestigious 2020 A' Design Award i Sølv in Emballagedesign Competition Category.
SølvEmballage· 2020
Sierra Cantabria Vinetiket
by Estudio Maba
Client: Bodegas y viñedos Sierra Cantabria
A' Design Award i Sølv Winner in Emballage Category
Verified Award Winner
Verify Award Status for #102555The Design
About Sierra Cantabria Vinetiket
Sierra Cantabria er et etiketdesign til en familie af vine produceret af et traditionelt spansk vinhus. Sortimentet er bredt, så etiketterne deler ét visuelt sprog, samtidig med at der bevares subtile forskelle mellem flaskerne. Heraldiske symboler, som familien har brugt i 150 år, kombineres med et klart hierarki af typografiske elementer. Systemet skaber 53 etiketkombinationer til Bordeaux- og Bourgogne-flasker. Hver etiket er trykt på bomuldspapir med højt relief, prægning og lakstrøg. Hensigten er et klassisk og udtryksfuldt sortiment med et konsistent brandimage.
The Recognition
About the A' Design Award i Sølv
Sierra Cantabria Vinetiket er vinder af A' Design Award i Sølv, en usædvanligt prestigefyldt anerkendelse, der tildeles designs i topklasse, som er pragtfulde og imponerende. Sølvvinderne er enormt geniale og overordentlig kreative værker, der illustrerer deres designeres fremragende ekspertise, talent og skarpsindighed. Sierra Cantabria Vinetiket forventes at være et vidunderligt udstillingsværk, der er bemærkelsesværdigt professionelt og dybt innovativt. Dette design, der har vundet A' Design Award i Sølv, er en højst bemærkelsesværdig, beundret opfindelse, som gavner og flytter grænserne for kunst, videnskab, design og teknologi. Sierra Cantabria Vinetiket er en skabelse, som mange misunder, og som vækker begær, bringer positive følelser og antænder forundring og undren.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Sierra Cantabria is an extensive family of wines from one of the most traditional wineries in Spain. The different variants that it has give rise to a very large family, whose branding is worked as a whole, but also retaining subtle differences between one of the bottles to give rise to a range full of elegance and expressiveness.
- Dimensions & Packaging
- Bordeaux and Burgundy Bottles
- Tags
- Wine, design, bottle, label, brand
- Production Technology
- Cotton paper label with high relief, stamping and varnish strokes.
- Design Challenge
- The exercise on all bottle variants, starting from a few elements has been the most complex part of the project, to maintain consistency in the whole and also the point of differentiation between the range.
- Research
- A joint work between the management of the company, winemakers of great tradition and the creative team to achieve the most appropriate tone that the brand represents in a powerful and consistent way.
- Inspiration
- The heraldic symbols of the family that have accompanied the brand for 150 years and a rigorous wine tradition give rise to a classic label but full of content and nuances. The brand must be perceived emphatically, monopolizing the label full of typographic contrasts.
- Project Duration
- January to September 2019
- Operation Flow
- The most interesting part of the project is that the family gives a total of 53 combinations of labels, which, together with a series of elements, highlight the brand image in a strong and nuanced way. A renovated classic and full of exquisiteness.
- Patents
- Bodegas y Viñedos Sierra Cantabria
- Team Members
- Strategy Direction: Beatriz Suarez
Creative direction and design: Miguel angel del Baño - Image Credits
- Estudio Maba
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