Mijia Toothbrush Emballage by Xiaomi is a highly esteemed winner of the very prestigious 2021 A' Design Award i Jern in Emballagedesign Competition Category.
JernEmballage· 2021
Mijia Toothbrush Emballage
by Xiaomi
Client: Xiaomi
A' Design Award i Jern Winner in Emballage Category
Verified Award Winner
Verify Award Status for #118728The Design
About Mijia Toothbrush Emballage
Mijia Toothbrush er en gaveæskeemballage skabt til et elektrisk tandbørstesæt. Den ydre æske henter sin form og farve fra produktet indeni. En lyseblå basrelief dækker overfladen og gentager tandbørstens bløde linjer. To høje ultraviolette linjer er trykt oven på mønsteret for at tilføje dybde og fremhæve det elegante industrielle design. Den lyseblå nuance matcher produktet, så æsken fremstår helstøbt. Den ophøjede grafik gør overfladen mere tredimensionel og hjælper gavesættet med at skille sig ud i butikkerne.
The Recognition
About the A' Design Award i Jern
Mijia Toothbrush Emballage er vinder af A' Design Award i Jern, en prestigefyldt anerkendelse, der tildeles gode designs, som opfylder de professionelle og industrielle krav, man forventer af veldesignede skabelser. Jernvinderne viser stor dygtighed, høj specialisering, ekspertforståelse og kreativ kapacitet hos deres skabere. Mijia Toothbrush Emballage forventes at være en højt estimeret, beundret og kær skabelse, der er praktisk og innovativ. Dette design, der har vundet A' Design Award i Jern, integrerer branchens bedste praksis og har kompetente tekniske egenskaber knyttet til knowhow og talent. Mijia Toothbrush Emballage respekteres for sin grundighed og er designet til at levere forbedringer af livskvaliteten, der er med til at gøre verden til et bedre sted.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- For this electric toothbrush gift box, the outer box design of the packaging is inspired by the appearance of the product. The packaging design uses a light blue bas-relief to highlight the elegant industrial design.
- Dimensions & Packaging
- Width252mm x Depth43.5mm x Height241mm
- Tags
- packaging, toothbrush, blue, bas relief, electrionic
- Production Technology
- The surface of the package uses a blue bas relief technology, plus two high UV lines to emphasize the excellent and elegant industrial design of the product.
- Design Challenge
- There are many electronic toothbrush products on the market. The new product gift box needs to attract customer attention. The challenge is to create a new look for the young generation.
- Research
- The product is a gift set. There are products in the package, a travel charging box, and brush head accessories. It should attract customer attention in the stores.
- Inspiration
- Mijia Sonic Electric Toothbrush T500C is a gift set specially designed for the holiday market. The overall design lines of the product are very soft, and the color is warm light blue.
- Project Duration
- February 2020 Bejing and finished in May in Beijing, China.
- Operation Flow
- The color of the packaging adopts the overall color hue of the product-light blue, which makes the overall packaging box look very uniform. At the same time, the graphic part adds a protruding process effect, which makes the pattern of the surface product more three-dimensional.
- Patents
- Copyrights belong to Xiaomi, 2021
- Team Members
- Creative Director: Lu Chen
Graphic Designer: Dijing Wang
Packaging Structure Designer: Zhizhuang Song - Image Credits
- Image #1:Creative Director Lu Chen, Graphic Designer Dijing Wang
Image #2:Creative Director Lu Chen, Graphic Designer Dijing Wang
Image #3:Creative Director Lu Chen, Graphic Designer Dijing Wang
Image #4:Creative Director Lu Chen, Graphic Designer Dijing Wang
Image #5:Creative Director Lu Chen, Graphic Designer Dijing Wang
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