Evervess Soda Water Emballagedesign til drikkevarer by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2021 A' Design Award i Jern in Emballagedesign Competition Category.
JernEmballage· 2021
Evervess Soda Water Emballagedesign til drikkevarer
by PepsiCo Design and Innovation
Client: PepsiCo Design & Innovation
A' Design Award i Jern Winner in Emballage Category
Verified Award Winner
Verify Award Status for #118789The Design
About Evervess Soda Water Emballagedesign til drikkevarer
Evervess Soda Water er et emballagedesign til en serie af kulsyreholdige sodavand og tonics. Mærket bærer på næsten firs års arv, og den visuelle identitet blev moderniseret til en samlet lancering på det kinesiske marked. Det tidligere design virkede tungt og antydede fråseri, så emballagen blev forenklet for at formidle let og brusende forfriskning. Et minimalistisk grafisk element i sort og petroleumsblå afbilder et springvand, et symbol på energi, forfriskning og fornyelse. Drikkene kan blandes i cocktails eller nydes alene.
The Recognition
About the A' Design Award i Jern
Evervess Soda Water Emballagedesign til drikkevarer er vinder af A' Design Award i Jern, en prestigefyldt anerkendelse, der tildeles gode designs, som opfylder de professionelle og industrielle krav, man forventer af veldesignede skabelser. Jernvinderne viser stor dygtighed, høj specialisering, ekspertforståelse og kreativ kapacitet hos deres skabere. Evervess Soda Water Emballagedesign til drikkevarer forventes at være en højt estimeret, beundret og kær skabelse, der er praktisk og innovativ. Dette design, der har vundet A' Design Award i Jern, integrerer branchens bedste praksis og har kompetente tekniske egenskaber knyttet til knowhow og talent. Evervess Soda Water Emballagedesign til drikkevarer respekteres for sin grundighed og er designet til at levere forbedringer af livskvaliteten, der er med til at gøre verden til et bedre sted.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Evervess Soda is a legacy brand with nearly 80 years of heritage. In preparation for its unified launch in China, we modernized the visual identity for the nuances of this very important market. Evervess represents a product category that is seeing a huge uptick in the Chinese market. The brand has bright, carbonated sodas and tonics that can be mixed in cocktails or enjoyed on their own for some fizzy refreshment.
- Tags
- Packaging, Beverage
- Inspiration
- The historic branding had a heaviness that spoke to indulgence, but we wanted to clearly communicate the light and fizzy refreshment of the product line. After cleansing the palate of the packaging, we added a minimal black and teal graphic element. A fountain. A symbol of energy, refreshment and renewal. An uplifting element designed to cue lightness and the products gentle fizz.
- Team Members
- PepsiCo Design & Innovation
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